Republic of the Philippines

Department of Education
CARAGA REGION XIII
SCHOOLS DIVISION OF SURIGAO DEL NORTE

SELF-DIRECTED
LEARNING MODULE
IN
MEDIA AND LITERACY
Quarter 3, Week 7
SY 2020-2021

(For the Learner)

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 CONTENTS OF THE
MODULE:
Page
Content Standards 3
Performance Standards 3
Learning Competency 3
Learning Objectives 3

DAILY LEARNING TASKS:

Day Learning Task
1 Introduction 4
Pre-Test 4
Review of the Previous Lesson 8
Presentation of the new Module 8
Pre-Activity 9
2 Activity 10
Analysis 12
3 Abstraction 13

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4 Application
Reflection

5 Post-Test 19
References 25

Answer Key 26

This module was designed and written with you in mind. It is here to help you
understand how to disseminate information using the codes, convention, and
language of media. The scope of this module permits it to be used in many different

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learning situations. The lessons are arranged to follow the standard sequence of the
course.
The module has one lesson, namely:
Lesson – Codes, Convention, and Language of Media.
CONTENT STANDARD:
The learner demonstrates understanding of media and information literacy
(MIL) and MIL related concepts.
PERFORMANCE STANDARD:

The learner organizes a creative and interactive symposium for the

community focusing on being a media and information literate individual.

LEARNING COMPETENCIES:

Present an issue in varied ways to disseminate information using the codes,

convention, and language of media.

LEARNING OBJECTIVES:

At the end of the module, you should be able to:

1. Identify codes, convention, and message and how they affect the

audience, producers, and other stake holders.

2. Reflect on how important information can be conveyed to create the

desired impression

INTRODUCTION

In this module, you will learn evaluates everyday media and information with

regard to with codes, convention, and messages; in regards with audience,

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producers, and other stakeholders. The different activities provided in this module

will make us realize the importance of media.

PRE-TEST

Instructions: Read each item carefully and identify what is asked or described.

Encircle the letter of the correct answer. “Enjoy your first task!”

1. Which of the following is NOT a type of media codes?

A. Symbolic codes

B. Drafting codes

C. Written codes

D. Technical codes

2. Which of the following statements best describe a technical codes?

A. It is a codes that are specific to a media form and do not live outside of

them.

B. It portray characters in media products and contribute to character

development, creating tension or advancing the narrative

C. It is the time and place of the narrative.

D. It has become to mean the description of all the objects within a frame of

the media product and how they have been arranged.

3. Which of the following statements best describe a symbolic codes?

A. It has become to mean the description of all the objects within a frame of
the media product and how they have been arranged.
B. It is social in nature.

C. It can be as big as the outback or space, or as small as a specific room.

Setting can even be a created atmosphere or frame of mind.

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 D. It is the time and place of the narrative.
4. It refers to how the camera is operated, positioned and moved for specific

effects.

A. Setting

B. Camera

C. Camerawork

D. Video

5. Which of the following symbolic codes has highly cultural and strong

connotations?

A. Setting

B. Acting

C. Colour

D. Mise en scene

6. It is the process of choosing, manipulating and arranging images and sound.

A. Camerawork

B. Editing

C. Audio

D. Lighting

7. Which of the following is not consider as reasons for editing?

A. Graphic edits

B. Rhytmic edits

C. Spatial edits

D. movement

8. It is briefly described as common narrative structures and understandings

that are common in story telling media products.

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 A. conventions

B. form conventions

C. story conventions

D. written codes

9. Which of the following is not an example story conventions?

A. Narrative structures

B. Cause and effect

C. Point of view

D. colour

10. What makes written codes a type of media codes?

A. It include printed language which is text you can see within the frame and

how it is presented, and also spoken language, which includes dialogue

and song lyrics.

B. It is closely connected to the audience expectations of a media product.

C. It uses of tropes, characters, settings or themes in a particular type of

medium.

D. It is expressive or naturalistic in nature.

11. Which of the following has a certain ways we expect types of media’s codes

to be arranged ?

A. Form conventions

B. Story convention

C. Genre conventions

D. Quality conventions

12. Which of the statements is true about genre conventions?

A. It is informal.

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 B. It can be formal or thematic.

C. It is the manipulations of lights.

D. It can be diegetic or non diegetic.

13. Which of the following is NOT an elements of lighting?

A. quality

B. source

C. direction

D. dialogue

14. Which of the following is NOT an aspect of audio?

A. colour

B. dialogue

C. sound effects

D. music

15. Genre conventions are closely linked with audience expectations. Which of

the following is NOT included in the common use of this conventions?

A. Tropes

B. Character

C. Setting

D. Exposure

“You made it! Congratulations!

How was the questions? Did it trigger you to learn further? Now, let us

continue exploring this module. Surely, you will enjoy every activities given

which will help you apply the concept in your daily life.

Are you ready? Let’s go!”

REVIEW OF THE PREVIOUS MODULE

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 In the previous module, you learned about what is indigenous media .. This

time, let us review your knowledge thrugh identifying the statement given to each

item. Choose the correct answer from the box below.

community international knowledge oral

indigenous people indigenous media

_________1. It is a knowledge that is unique to a given culture or society.

_________2. Type of tradition of communication being emphasize in indigenous

media.

_________3. Information are contain within the border of the ______________.

_________4. Owned, controlled and managed the indigenous media.

_________5. IK contrasts with the _______________system generated by

universities, research institutions and private firms.

“Good job! You did it well!”

PRESENTATION OF THE NEW

MODULE
Codes are systems of signs, which create meaning. Codes can be divided

into two categories – technical and symbolic. Conventions are the generally

accepted ways of doing something. Codes and conventions are used together in any

study of genre – it is not enough to discuss a technical code used such as camera

work, without saying how it is conventionally used in a genre.

Try to answer the preliminary activity below. Enjoy!”

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PRELIMINARY ACTIVITY

Instruction: Try to observe the pictures below. Determine what description

you can give on each picture.

“You can do it! Enjoy!”

A B

C
Guide Questions:

Q1. What emotion is being portrayed by the girl found in Picture A?

__________________________________________________________
Q2. What is the status of the girl in Picture B?
__________________________________________________________
Q2. What is the feeling of the girl in Picture C ?
__________________________________________________________
”What a great job!

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 But what does the pictures above exhibit in terms of emotion? Which picture
shows a positive reaction? The next activity will provide you with answers to
this question. In this activity, you will be able to relate the hierarchy of colors
and the hierarchy of the corresponding energy.

Enjoy!”

ACTIVITY
At the end of the activity, you will be able to familiarize the different
types of media codes. Try to study the clip pictures of the movie “Through
Night and Day”. Observe and answer the questions below.

Figure 1

Refer to Figure 1.
1. What do you think is the genre of this film? Ex. Horror, comedy, Romantic,

Animation, Drama

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 ___________________________________________________________

___________________________________________________________

2. How does the film affects you?

___________________________________________________________

___________________________________________________________

3. How does the film affects you? Why? Ex. Color, Lighting, Actions

___________________________________________________________

___________________________________________________________

4. How effective was the use of media such as music or effects to the

cinematography of the film?

___________________________________________________________

___________________________________________________________

5. How was the message of the film conveyed?

___________________________________________________________

___________________________________________________________

ANALYSIS

Instruction: Identify the types of code each picture exhibits. Write the answer

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 inside the table.

PICTURE TYPES OF CODES MESSAGE OF THE

(Symbolic, Technical, or PICTURE
Written )

1.

2.

3.

4.

5.

Table 1

Refer to your answer in Table 1. Answer the following questions.

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1. What is common among the five pictures?

______________________________________________________________

______________________________________________________________

2. What do you think is the importance of those pictures above?

______________________________________________________________

______________________________________________________________

3. In what particular aspect in media does it contributes?

______________________________________________________________

_________________________________________________________

ABSTRACTION

Media codes and conventions are important parts of all the media around us.

Codes are signs that creates meaning. There are three types of media codes

1. symbolic codes

2. technical codes

3. written codes

Conventions are ways in which codes are arranged to form a product.

A. Symbolic Codes

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 Symbolic codes are social in nature. Meaning these codes live outside the

media product themselves, but can be understood in the same ways in the real life of

the viewers. For example, if you saw someone accept a flower in a movie, you would

undertake there is a romantic connection between the two persons. But, If you

offered someone a flower in real life, you will be expecting the same. Symbolic codes

in media include the following:

A.1 Setting

Setting is defined as the time and place of the narrative. When conversing setting,

you can label the setting of the whole story or just simply a specific part of the scene.

It can be as big as the space, or it can be as small as a exact room. Setting can be

created or just in a frame of your mind.

A.2 Mise en scene

Mise en scene is a French term meaning “everything within the frame”. It is the

picture of all the objects within a frame of the media product and how it is arranged.

Mise en scene includes:

 Set Design

 Costume

 Props

 Staging and Composition

A.3 Acting

Actors represent characters in media products and contribute to character progress,

making tension or progressing the narrative. The actor displays a character through:

 Facial look

 Body Language

 Vocal qualities

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  Movement

 Body contact

A.4 Colour

Colour has extremely cultural and strong implications. When studying the use of

colour in a media product the different features to be considered are:

 Dominant colour

 Contrasting foils

 Colour symbolism

B. Technical Codes

Technical codes are codes that are exact to a media form and do not live

outside of them. For example, our perceptions of different camera shots and their

meanings make sense when we look and films and photographs, but mean nothing

to us outside of those forms. Technical codes in media include Camerawork, Editing,

Audio and Lighting.

B.1. Camerawork

Camerawork denotes to how the camera is operated, positioned and moved for

exact effects. Features of camerawork include:

 Positioning

 Movement

 Framing

 Exposure

 Lens choice

B.2. Editing

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Editing is the method of choosing, operating and placing images and sound. Editing

is done for four different reasons:

 Graphic edits

 Rhythmic edits

 Spacial edits

 Temporal edits

 Image for post

B.3 Audio

Audio is the open or naturalistic use of sound. Audio can be diegetic or non diegetic.

The features of audio are:

 dialogue

 sound effects

 music

 Image for post

B.4. Lighting

Lighting is the process of natural or artificial light to highlight specific elements of the

scene. Important elements of lighting include:

 Quality

 Direction

 Source

 Colour

 Image for post

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 C. Written Codes

Written codes are the prescribed written language used in a media product. It can be

used to advance a narrative, connect information about a character or issues and

themes in the media product.

Written codes comprise printed language which is text you can see within the frame

and how it is offered, and also spoken language, which includes dialogue and song

lyrics.

Conventions

Conventions are ways of using media codes. Conventions are connected to

the audience expectations of a media product. The following are types of

conventions:

1. Form conventions

Form conventions are the certain ways we expect types of media’s codes to be

arranged.For example would be continuity editing. Most video forms follow a set of

editing rules and techniques called continuity editing that permits for the audience to

easily comprehend what is going on in a scene and who is talking to who.

2. Story Conventions

Story conventions are usually common narrative structures and understandings that

are common in story telling media products. Examples of story conventions include:

 Narrative structures

 Cause and effect

 Character construction

 Point of View

3. Genre Conventions

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Genre conventions point to the common use of tropes, characters, settings or

themes in a particular type of medium. Genre conventions are closely connected

with audience expectations. Genre conventions can be formal or thematic.

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