Challenges faced by Pharma in enabling Patient’s experience augmentation & orchestration

 Slow Implementation- Data collection, insight generation is so time consuming that the
drawn our valuable strategy becomes outdated
 Inconsistency- Channels and market function are not well coordinated leading to campaigns
being disconnected
 Outdated Data- Data and analytics are typically an afterthought and with data infrastructure
evolving continuously there is a major inconsistency in the in the data
 Unsatisfied Customers- Costumers expectations and behaviour are changing is a fast pace as
compared to sales and marketing in pharma leading to unfulfilled expectation on the
consumer side
 No Innovation- Analytics and Omni channel uses cases that are not native to pharma
industry but has been borrowed from other industries as pharma cases are not matured
enough