STORE NAME: SAHU STORE

Top 3 selling brands/SKUs in the selected category : Britannia(Good day), Parley (Hide & Seek), Bisk
Farm( Googly)

Key reasons for consumers buying these 3 brands/SKUs:  Widely accepted in all
 Provides good instant Remedy food
can

Distribution policies for these 3 brands with respect to:

Retailer margin: 8-10%

Average inventory levels:
Service frequency from distributor: 7 days
Credit limit, in time and amount, given by distributor Upto 10 days
Return of damaged goods: Easily done
Stock carrying norms given by distributor/company Distributor Gives Plans
Display of key products
Share of Facings- Good Day=40%, Hide &
Seek=20%,Googly=16%
Share of Facing Index- Good Day=2, Hide & Seek=1.6, Googly= 1.2

Level of Facing- Good Day=10, Hide & Seek=20, Googly= 5

Pricing: 30₹
GMROII Good day= ₹4.5
Hide & Seek= ₹5
Googly= ₹4.8
Channel conflict examples customers move to directly distributors and hence
sometime inventory gets stuck
Any Industry Specific Learning: Actual Retail market is quite rough
STORE NAME: Chaii Pani

Top 3 selling brands/SKUs in the selected category : Good day, Hide & Seek, Top

Key reasons for consumers buying these 3 brands/SKUs:  Taste

 Convenience , Low Price

Distribution policies for these 3 brands with respect to:

Retailer margin: 10%

Average inventory levels:
Service frequency from distributor: Weekly days
Credit limit, in time and amount, given by distributor within 12 days
Return of damaged goods: Easy Return if packaging Damage, distributor Takes it Back
Stock carrying norms given by distributor/company No
Display of key products No But generally asked to push the brands forward which
are not selling much
Share of Facings- Good Day= 14%, Hide & Seek=12% ,Top= 11%
Share of Facing Index- Good Day= 1.8 , Hide & Seek= 1.1 ,Top= 0.9

Level of Facing- Good Day= 7, Hide & Seek= 8 ,Top= 5

Pricing: 5₹
GMROII ₹5.7
Channel conflict examples customers move to directly distributors and hence
sometime inventory gets stuck
Any Industry Specific Learning: Actual Retail market is quite rough
STORE NAME:

Top 3 selling brands/SKUs in the selected category : 50-50, Anmol, Bisk farm

Key reasons for consumers buying these 3 brands/SKUs:  Perceived Quality, Low Price, Instant
Hunger Relief

Distribution policies for these 3 brands with respect to:

Retailer margin: 10%

Average inventory levels:
Service frequency from distributor: 10 days
Credit limit, in time and amount, given by distributor within 10 days
Return of damaged goods: Easy Return if packaging Damage, distributor takes it Back
Stock carrying norms given by distributor/company No
Display of key products No But generally asked to push the brands forward which
are not selling much
Share of Facings- 50-50= 32.5%, Anmol=36.6% , Bisk Farm=28.8%
Share of Facing Index- 50-50=2.38 , Anmol=1.61 , Bisk Farm=2.16

Level of Facing- 50-50= 4.64, Anmol=6.1, Bisk Farm=5.76

Pricing: 20₹
GMROII ₹5.7
Channel conflict examples Distributor delays the delivery
Any Industry Specific Learning: Actual Retail market is quite rough
STORE NAME: NATH VARIETY STORE

Top 3 selling brands/SKUs in the selected category : Britannia, Parle, Sun feast

Key reasons for consumers buying these 3 brands/SKUs:  Price

 Taste
 Brand

Distribution policies for these 3 brands with respect to:

Retailer margin: 8%
Average inventory levels:
Service frequency from distributor: 4 days
Credit limit, in time and amount, given by distributor 7 days
Return of damaged goods: Instant Return
Stock carrying norms given by distributor/company Not a big retailer so there no such norm
Display of key products
Share of Facings- Britannia=25%, Parle=27%, Sun feast= 22%
Share of Facing Index- Britannia=1.50, Parle=1.96, Sun feast=1.23

Level of Facing- Britannia=3.65, Parle=4, Sun feast=2.98

Pricing: ₹ 10
GMROII ₹7.8
Channel conflict examples
Any Industry Specific Learning: Actual Retail market is quite rough