TH Marketing - Syllabus

CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY
General Education Department

Jaysonsville II, Brgy. Putatan, Muntinlupa City
(02) 775-7124; gepedeptckcst@gmail.com
COURSE SYLLABUS
First Semester- Academic Year 2020- 2021
Course Title TOURISM AND HOSPITALITY MARKETING
Course No. THC7THM
Course Prerequisite None
Course Description Students develop actual marketing campaign for business within hospitality industry.
Emphasis on analysis of market, competition and product, planning financial budget and
developing short term and long range strategies to achieve desired profit through effective
advertising sales and public relationship plan.
Learning Outcomes
Evaluate the Hospitality industry, market segmentation and determine market
positioning
Apply key marketing methodologies as they relate to sales, customer service,
advertising and public relations
Identify and explain the marketing methodologies related to packaging, collateral
material and promotional support
Effectively utilize technology to address consumer needs as they relate to electronic
marketing
Apply pricing strategies and rates to maximize revenues
Develop marketing plans and budgets to maximize limited resources
Assess the legal environment as it relates to marketing, research and operations
Identify how the historical forces have shaped marketing in the modern hospitality
industry
Se Course Content Course Intended Learning Outcomes Teac

ssi (CILOs) hing
on Instructional Delivery and
No Lear
. ning
Activi
ties
(TLA
s)
Asse
ssme
nt
1 Class Virtual Orientation > familiarize students on course descriptions, virtual Disc
- Discussion of Syllabus, Assessment classrooms, links, requirements, etc.; ussio
Tools/Rubrics > identify and answer student queries and n via
- Setting of Goals; Expectations clarifications. Zoo
- Discussion of Course Project m
Clou
d
Meet
ing
Appli
catio
n
2 Lect
ure
Disc
ussio
n via
Zoo
m
Clou
d
Meet
ing
Appli
Understanding the Hospitality Industry catio
Evaluate the Hospitality industry, market
Market Segmentation n
segmentation and determine market positioning
Lear
ning
Asse
ssme
nt
usin
g
LMS
(Assi
gnm
ent)
3 Lect
ure
Disc
ussio
n via
Zoo
Evaluate the Hospitality industry, market m
segmentation and determine market positioning Clou
d
Positioning & Consumer Preferences Meet
Channels of Distribution ing
Appli
catio
n
Vide
o
Pres
entat
ion
Lear
ning
Asse
ssme
nt
usin
g
LMS:
Shor
t
Quiz
4 Lect
ure
Disc
ussio
n via
Zoo
m
Clou
d
Meet
ing
Appli
catio
Evaluate the Hospitality industry, market n
segmentation and determine market positioning
-
Marketing Research Sales Reco
mme
nded
com
puter
syste
m
depe
ndin
g on
appli
catio
Lear
ning
Asse
ssme
nt
usin
g
LMS:
Long
quiz
5 Preliminary Examination Written Exam

6- Collateral Materials and Promotional Support Lect
9 Database Marketing ureto packaging, co
Identify and explain the marketing methodologies related
Electronic Marketing Disc
Effectively utilize technology to address consumer needs as they relate to
Understanding Rates and Fares ussio
Effectively utilize technology to address consumer needs as they relate to
Pricing Strategies n via
Apply pricing strategies and rates to maximize revenues
Zoo
m
Clou
d
Meet
ing
Appli
catio
n
Lear
ning
Asse
ssme
nt
usin
g
LMS:
Seat
work
&
Quiz
10 Midterm Examination Written Exam

11 Practical Ways to Maximize Marketing Lect resources
Develop marketing plans and budgets to maximize limited
- The Marketing Budget ure resources
13 Disc
ussio
Marketing and the Law n research and ope

Assess the legal environment as it relates to marketing,
via
Zoo
m
Clou
d
Meet
ing
Appli
catio
n
Vide
o
abou
t
Infor
mati
on
Syst
em
Lear
ning
Asse
ssme
nt
usin
g
LMS:
Long
Quiz
14 Pre-final Examination Written Exam
15 Lectand determine m
A. Evaluate the Hospitality industry, market segmentation
- ure
17 BUSINESS PLAN DEVELOPMENT B. Apply key marketing methodologies as they relate toDisc
sales, customer s
ussioresources
n
via
Zoo
m
Clou
d
Meet
ing
Appli
catio
n
Vide
o
Pres
entat
ion
Lear
ning
Asse
ssme
nt
usin
g
LMS:
Recit
ation
Shor
t
Quiz
Assi
gnm
ent
18 Final Examination Portfolio (Course Project)

Ta Lecture Discussion
sk Practical Demonstration
s Assessment and Evaluation
(A Individual Assessment
Ts Online Activities
) Brainstorming
Additional / Supplementary Modules and Hand-outs

materials
Internet & Software
Related Film and Videos
Evaluation Sheets
Links on: Introduction to Computing and e-books
Course Evidences of Performance Performance Standard

Performance Performance Indicators Criteria for Grading;
 90-100% A. Attendance 10% (via
Indicator and Evidences of Attendance attendance Zoom Cloud Meeting
Performance Performance Tasks  Participated Application)
actively on B. Performance Tasks 50%
 Quizzes performance tasks C. Examination 40%

 Hands On  75-100% score on TOTAL 100%
 Written Examination quizzes written
exams
Course Requirements/ Course Requirements
Attendance (Virtual Room) 10%
Performance Tasks 50%

· Quizzes
· Hands On/Exercises
Examination 40%
> Written Requirements
· Compilation of Worksheets
· Written Examinations (Prelim, Midterm, Pre-Final, Final)
TOTAL 100%
Course Policies 1. Students are required to participate in all virtual class discussions and activities introduced in
the class.
2. Students must comply with the number of hours they should attend in the virtual class.
Students must attend the class regularly and on time.
3. Students are required to submit all the requirements given to them before the end of the
semester.
4. Students should pass the written tests with minimum of 75% proficiency.
5 Students must observe virtual class etiquettes at all times.
Class Schedule
3RD YEAR BSHM – FRI – 2PM – 5PM
Screen Time – 1:00 - 2:30 pm
Academic Portal /worksheets and activities 2:30- 5:00 pm

Prepared by:
RAYMOND L. MARCOS
Faculty, HM Department
Approved by:
EVA PAULA F. BHADY

Head, HM Department

TH Marketing - Syllabus

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CHRIST THE KING COLLEGE OF SCIENCE AND TECHNOLOGY

General Education Department

Se Course Content Course Intended Learning Outcomes Teac

5 Preliminary Examination Written Exam

10 Midterm Examination Written Exam

Marketing and the Law n research and ope

18 Final Examination Portfolio (Course Project)

Additional / Supplementary Modules and Hand-outs

Course Evidences of Performance Performance Standard

 Quizzes performance tasks C. Examination 40%

Attendance (Virtual Room) 10%

Performance Tasks 50%

3RD YEAR BSHM – FRI – 2PM – 5PM

Screen Time – 1:00 - 2:30 pm

Academic Portal /worksheets and activities 2:30- 5:00 pm

EVA PAULA F. BHADY

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