Organisation Self-Assessment Resources – Taj

• Financial Resources- The financial resources play an important role

in the survival of any organization in the market; any deficiency of
these put the company’s survival at risk. All these matters have
been judged in case of shareholder returns. Taj has access to huge
amount of the financial resources through various means like banks etc.
and it also has support from its parent company the TATA business
private ltd. It has healthy 48% stake of institutional investors in IHCL:
Foreign institutional investor are 12% and domestic institutional
investors are 36%. It has market capitalisation up 21%
• Physical Resources –Taj hotels own 110 properties and it has presence
in US, Australia, Dubai, Maldives, Malaysia, Sri Lanka, the United
Kingdom, South Africa, Bhutan and Zambia internationally. It has Fixed
Assets worth Rs 6,538 Crores and total land bank area of 970 acres. Taj
uses the most advanced technologies that are available in the market to
provide best services to its customers as their requirements tends to
change depending on the market position. It also invests a lot in
recruiting the best people in the field of hospitality,
• Human Resources – it has around 25000 employees. Taj has
Investments in employee training: Rs7.47 Crore and Investments in
employee engagement initiatives and recognitions: Rs 51.40 Lakh . the
employee engagement are in forms of Real-time engagement through V-
connect, daily meetings and briefings, Monthly town halls and
Employee committees, union meeting. They also invest in Safety and
security and wellbeing of the employees . Staff is highly trained to go
the extra mile to delight customers.
• Technological Resources – Indian Hotels Company Limited (IHCL)
obtained a trademark for the Taj Mahal Palace Hotel, giving it the unique
advantage of being the first building to receive a trademark in India. As
no other building has a trademark. Now a days all the businesses use
the most up to date and sophisticated technology to gain
competitive advantage. Through the use of the right technology
platforms, Taj has optimised our customer know-how and designed
customised services and offers across product categories. This has
 renewed focus on our business operations for strengthening
competitiveness and making core operations faster, better streamlined
and more efficient.

• Capital Resources – The company’s properties that have a

remarkable influence on the financial success and the survival of
the organization are the goodwill and Brand. The Taj hotels which
are owned by the Tata’s carry brand image of their parent company in
its domestic market and around also in their international markets. Their
brand image and loyalty are very high in the domestic and international
market. As they have a strong heritage of 150 years