Professional Documents
Culture Documents
Diploma in Science
ENT300
FUNDAMENTALS OF ENTREPRENEURSHIP
CASE STUDY
Warisan Sitaning Cafe
AS1205A1
NAME STUDENT ID
INTAN LIYANA IZZATI BINTI MOHD YUNUS 2016860062
SANDRENNA SAMI 2016482046
NAJIHAH JAH AZYAN BINTI ABSARI 2016695858
PREPARED FOR :
This cafe is located in the center of the city which is very strategic places. There are 6
workers for morning shift which is start at 8.30am until 5.30pm in the cafe and 6 workers in
the night shift which is start at 5.30pm until 12.30am. They are selling around 40 kinds of
well-known traditional foods that is made manually by workers. The owner is using its own
recipe in making the foods that made it become special and delicious compared to other.
One of the recipes made by the owner is sambal for nasi lalap and nasi ayam penyet which
is one of the special menu at the cafe. Since the café was established in 2016, it become
well-known to lots of people, besides great attention is given in marketing and customer
service to retain current customers by increasing their customer loyalty.
Therefore, we are required to obtain the information about the business that we choose
as for our case study. At the end of this case study, we are providing the suggested solution
regarding the problem arises in the business that will make them improve in the future.
2.0 INTRODUCTION
As we learned the subject of Entrepreneurship(ENT300) in this semester(September
2017 - January 2018), it help us to defined and highlighted the nature and purposes of this
project. Business may be defined as an economic activity involving the purchase,
production and sale of good and services with a motive of earning profits by satisfying
human needs in society.
The nature of business are give provision of goods and services to the public. The
nature of this projects is to gain knowledge in entrepreneurship and how it actually work in
the real world. This subject has made us to carry out a case study to observe a business
where we believe that the owner own a potential business. Next is to help us experiencing
the environment of interviewing the person who is in the higher position.
By doing that, it help us to increase our self-confidence by asking several question that
awkwardly and help ourselves out from our comfort zone and that actually help us to
complete this task. Not only it made us to be independent, but also help us to give our fully
commitment to our project member by co-operating to each other and it strengthen up our
relationship as a group members. Last but not least, the purpose of this study was to enable
students to gain exposure on entrepreneurial activities directly.
Warisan Sitaning café was established on 2016. This business has been exist for almost
3 years in Sabah. It is located infront of University Apartment at Jalan Sepanggar. The
owner of the business is Nabsiah Haji Jamil.
At first, she was not the citizens of Sabah but since she has been 60 years living in
Sabah, she has become a citizens of Sabah until now. She started open the business with
support from her family including her husband. This business has their own specialties that
made it to be popular among society at in and outside Sabah . The specialties of this
business is the sale of “Tradisional Sabahan Food” in Malaysia.
Another specialties is the traditional foods is based on Pn. Nabsiah own recipes. All the
traditional foods was made in her cafe as they do not have their own factory and beside this
is another addition to the specialties of Warisan Sitaning cafe where Pn. Nabsiah uses her
own skills and recipes in making the product.
As the entity has become well-known to the people in Kota Kinabalu, the taste of every
types of traditional foods also has been recognized too. One of the types of traditional
foods that they produce are , ambuyat, sup ikan mihun, nasi ayam penyet, nasi katok,nasi
gondrong, nasi goring Warisan Sitaning café where they also using the traditional
environment in their shop that would attract their customers’ attention such as workers and
students. For any order or questions, they may call at 011 36922050.
Md Sazali
(Supervisor)
Warisan Sitaning cafe is a product oriented business. They produce many kind of
Tradisional foods. For example, ambuyat, sup ikan mihun, nasi ayam penyet, nasi
katok,nasi gondrong, nasi goring Warisan Sitaning café and such.