President’s Message

Digital disruption is not merely about introducing new technology or investing in the latest
equipment; it’s about using digital ecosystems to change relationships, improve
performance, and challenge the status quo in terms of the way things are done.

Technology is enabling an amplifying the potential of the people. In the pre-liberalisation

era, we have limited sources of knowledge as compared to now we are connected with
huge data resources.

Technology has immense potential that it will be able to fulfil the aspirations of people.
Technology isn’t disrupting, but humans are. We need to change and change is the constant.
Organisations doesn’t change but people do change.

Organisations need to understand the effects of disruption that technology bringing in and

have to take an appropriate decision to create and innovate in the digital world.

These disruptions are all coming together to build smarter workplaces, helping people

connect and collaborate to drive positive business outcomes and build relationships. It’s
inevitable then that human interactions are impacted, when technology pervades every
corner of our lives.

I heartily congratulate the Director, faculty and staff for the research journal on the
contemporary topic in the business world.

Dr. Zahir I. Kazi

President

Anjuman-I-Islam

Members Message

India is undergoing a Digital transformation as a result of emerging digital technologies and

business models. Businesses embracing digital disruption are getting ahead of the game and
working with the flow of technology. And these businesses lead to further growth and new
opportunities to create a stronger, more successful future. In sector after sector, new entrants
are making better use of underutilized assets, and hiring people with broadly relevant digital
skills. Digital adoption makes it essential to redesign the capabilities to deliver better values
than your competitors
The present issue is of importance of Digital Disruption and what we have to do differently.
The journal gives an insight into various trends emerging to make your own disruption work.

Mr. Mushtaq Antulay

Hon. Vice President

Anjuman-I-Islam

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Digital Disruption is move deliberately to balance moving reactively and acting

strategically. We are surrounded with changing shopping pattern, AI entering and controlling
our life. This is the era of AMZON, OLA, Swiggy and customers are changing their habits.

This is the time for business to develop sustainable, digitally enabled value proposition, to
shape out unique proficiencies. Revising and acting upon these strategies will make our
students compatible to current scenario.

I appreciate the team for taking a subject ‘Digital Disruption’ for a conference.

Mr. G. A. R. Shaikh

Hon. Gen. Secretary

Anjuman-I-Islam

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Learning requires research, discovery and critical inquiry and research is a process of
continuous learning. To live in digitally evolving world it is necessary to study such
contemporary topics.

Congratulations to the Director and team for successfully conducting research conference
titled ‘Digital Disruption”.

Ms. Yasmin Saifullah

Hon. Executive Chairperson

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Editors Message

The digital revolution also means organizations have an opportunity to be driven,

and education institutions are not the exception.

The concept of traditional education has changed radically within the last couple of years. Being
physically present in a classroom isn’t the only learning option anymore — not with the rise of the
internet and new technologies, at least. Nowadays, you have access to a quality education whenever
and wherever you want, as long as you have access to a computer. We are now entering a new era
— the revolution of online education.

Most of the schools, colleges and universities across India and globe have shifted their base to virtual
platforms to conduct online classes. Online education has emerged as one of the alternatives to
ordinary face to face classes.

This disruption is happening not only in education but all across all domains and it is imperative to
understand and learn the different facets of the digital disruption and the alternatives being
provided to the modern day businesses.

It is an effort by the institute to bring forth this volume of the journal on the theme of ‘ Digital
Disruption’ . I am sure that this journal will provide a valuable insight for all reader and they will
appreciate the rich content of the journal.

I would thank the authors for their contribution and the editorial board for their efforts in coming
forth with this issue of the journal.

Dr. Bernadette D’Silva

Director, AIAIMS

Member of Editorial Board

Dr. Lukman Patel, Associate Professor

Mrs. Poonam Chaudhari, Assistant Professor

Mrs. Rafana Kazi, Assistant Professor

Mr. Awesh Bhornya, Assistant Professor

Ms. Fatima Sayed, Assistant Professor