ANDRES, JANILA MAE A.

ENTREP 2-2

Market Research and Consumer Behavior

Quiz #1

1. As a future entrepreneur, how do you see the importance of doing a market research
before entering or engaging in a business or enterprise?

When doing a business, people should not just immediately create or venture. They
should at least look forward to what might happen as they go on. That is people should
give importance of doing a market research before starting up a business.

As a future entrepreneur, before entering or starting my own business, I can see the
importance of doing a market research by making sure if there are opportunities that my
products/goods would be a profit in a market or if it would jibe or satisfy my customer
needs. By knowing first what people wants or needs to satisfy their living. After knowing
what satisfy my customers’ needs, I must also know how to promote my products/goods
to the public and know if it would be a good profit in the market like super markets. And
of course, by doing market research I would be able to widen my knowledge and ideas
about marketing. By doing market research, I would be able to handle my business
properly so that it will have a good flow as it goes on.