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Assignment 2 - MKTG2114 - ANDRES - JANILAMAE
Assignment 2 - MKTG2114 - ANDRES - JANILAMAE
”
As for me, the statement implies that when you own a franchise you are able to get full
access to the company’s proven materials like their logos or anything that has connected with the
brand. However, that business will not be just for yourself because it exists everywhere. You do
not own it, yet you are part of it. Take for instance, McDonald’s a franchise business, it is
everywhere wherein every branch or location has an owner, but not the founder.