Proposal

Johnny Cash Hurt Music Video

Concept:
Music video recreation of the famous Johnny cash song ‘Hurt’

Why are you producing this production?

I am producing this production because firstly my target audience are Men and Women aged
40 – 60 years and the song was released in 2002 and is very popular with that age group.
Another reason I’m producing this production is that the song has a very strong narrative and
is a very good song I feel to make a story through the music video and create an emotional
roller coaster for the audience

Deadline
I want to have this all filmed by 23rd of December and edited by the 28th of December.

Target audience is 40 – 60-year-old male and female

What they want to see

My target audience want to see a music video that firstly they know and like the song and
also a moving music video that makes them feel some sort of emotions. They want to be
invested into the song more through the visuals which is exactly what I am going to do by
making it very realistic and showing the characters in a way for the audience to get attached
to them.

What you are creating based from that research

Where the production will be aired (why – based on target audience)

This production will be aired on YouTube as with most popular music videos and the same as
the original ‘Hurt’ music video. However, once its posted on YouTube the link will be shared
and embedded on other platforms such as twitter, Instagram, Vimeo and Facebook. At first I
 Proposal
was thinking for 40 – 60 year olds they might not watch YouTube videos although
YouTube has been around for 15 years now and most of the parents and family friends I
know watch YouTube now and they are all on Facebook so I think that will be the best
place for it to air.

Your proposal should be at least 2 pages if you include the above in any detail (illustrations
should also be added)