CAVITE STATE UNIVERSITY

Imus Campus
Cavite Civic Center Palico IV, Imus, Cavite
 (046) 471-66-07 / (046) 471-67-70 / (046) 686-23-4
MIDTERM EXAMINATION
SPECIAL TOPICS IN MARKETING MANAGEMENT
First SEMESTER AY 2020-2021

Product name: _____________________________________ Date: ______________________

Course Year and Section: _BSBM MKTG-3A_

Members (Last name, First name, M.I) alphabetically arranged

1. Aganan, Rossel
2. Macayan, Carlos Niño
3. Paghunasan, Arvie B.

One of the most common items that we may have on our homes specifically in the kitchen is the

cooking oil. Cooking oil is plant, animal, or synthetic fat used in frying, baking, and other types of cooking. It

is also used in food preparation and flavouring not involving heat, such as salad dressings and bread

dippings like bread dips, and may be called edible oil (Wikipedia). There are a lot of variety of cooking oils

depends on what they are made of. One of those is the virgin coconut oil.

Virgin coconut oil is a type of oil obtained by natural or mechanical means from a young, matured

coconut kernel, with or without the use of heat, without chemical processing, bleaching or deodorizing, and

which does not alter the quality of the oil. It is oil which is suitable without the need for further processing for

consumption. The coconut production centers were in the Southern Tagalog and Bicol regions of Luzon

and the Eastern Visayas. The top coconut producer this quarter was Davao Region.

The production of coconut cooking oil is starting from gathering the coconuts and trucking it to the

manufacturing facility. Manufacturers gather coconuts directly from coconut plantations or through large

scale coconut suppliers who can maintain the coconut supply steady. They often use clean and covered

vehicles for transportation. Next is the de-shelling process to make virgin coconut oil wherein workers use

instrument like a hammer to remove the coconut shell and it was mostly done by the experienced workers.

After de-shelling, Coconuts are directed to the de-paring area where workers maintain full hygienic

conditions. Most of manufacturing facilities are BRC or FSSC222000, ISO22000 certified. The main reason

to keep the high quality is, this is the first step coconuts expose to outside. Using small equipment like a

knife, workers remove the brown skin of the coconut, and this is called de-pairing. The skinned coconuts

(after de-pairing) send to the washing area. After washing coconuts thoroughly, they start crushing

coconuts into very small pieces using cutting machines.

 Crushed coconuts (small pieces of white kernels) send to the dryer. They maintain the dryer heat under

the 60’c temperature, and they monitor it thoroughly as they know it can make unnecessary quality issues.

It is more reasonable to assume that it may take 30-40 minutes to complete the drying process. It depends

on the dryer manufacture use. Eventually, this process results in well dried small coconuts pieces

called “Desiccated coconut.” Eventually, dried white kernel prices send for the expelling process.

There are a lot of machine choices here. Expelling machines can be different country wise and

manufacture wise. While some people are using two nozzle machines, others use 12 nozzle machines,

which is more sophisticated. After feeding into a hopper in the expeller machine, Desiccated coconut goes

through the expelling procedure. This expelled raw virgin coconut oil, which looks slightly unclear, finally,

will pass one or two filters to clear and remove the sediments.
What are the raw materials needed for this product? Where are they found?

 What are the steps involved in making this product? Where does each step in the production take place?

What energy is needed to produce this item? Where does that energy come from?

What kind of transportation, if any, is needed at each stage of the production process, including getting the

finished product to you?

https://en.wikipedia.org/wiki/Cooking_oil#:~:text=Cooking%20oil%20is%20plant%2C%20animal,may%20be
%20called%20edible%20oil.
https://medcraveonline.com/MOJFPT/extraction-processes-of-virgin-coconut-oil.html?
fbclid=IwAR0yRAqj29nSY0WWxSipn6eVVEYtXCrHh3-5KGFVnSHAPOXF9gjC9uT1LxQ
https://foodlatte.com/food/how-to-make-virgin-coconut-oil-and-benefits/