Questionnaire (for the consumer)

Name: Age: Occupation:

1. Please rate the Ambience factors you value as per order of importance

Light Decor Crockery Cutlery

Sound Colour Equipment.
Furnishings & Scent
Materials

2. Which of the following light colour tone would you prefer

a. Warm
b. Cool
c. Any specific ambient colour______________________________

3. What would you prefer in a restaurant setting

a. No music
b. Light ambient music
c. Loud music

4. Which among the following would you prefer

a. Thick upholstery
b. Lightly upholstered
c. No upholstery

5. Which of the following would you prefer

a. No artificial fragrance only smells of food
b. Ambient fragrance as per theme
c. Personal preference if any_____________________________

6. What would you prefer

a. Heavily decorated interior
b. Simple, functional interiors
c. Funky interiors
d. Modern interiors

7. What as per you are the essential Ambience elements affecting your choice of a restaurant (Please
mention)

_________________________________________________________________________________
_________________________________________________________________________________

8. Do you think you would reject a restaurant if it is lacking any ambient factors according to you
a. Yes
b. no

9. What sort of atmosphere do you prefer

a. Outdoor seating
b. Temperature control premises
16 to 20 °C
20 to 24 °C
24 to 28 °C

10. Does the uniform of service staff affect your brand perception
a. Yes
b. no