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Markelah Woodard

Professor Hugetz

ENGL 1302

October 1, 2020

The Traveling Nurse

Whether it's marketing a product, manipulating a person, convincing someone, or

diverting attention to or from a subject, nine times out of 10 every human has tried to persuade

someone in their lifetime. Even things as small as asking parents to go to a party in high school

or wanting the hottest new pair of jeans that cost $50 too much that was not budgeted for. Many

articles have been written showing excellent examples of persuasiveness. The effects of

Jackson’s use of persuasive language convinces the audience to invest in travel nurses. Personal

pronouns, ethos, amplification and superlative language contribute to the persuasiveness of

Rene’ Jackson’s article “Making the Most of Travel Nurses”.

The use of personal pronouns to the consumer helps them feel connected personally. The

author’s usage makes the target audience feel one of a kind and involved in the article. When

Jackson says things like “if you want to go the extra mile” (Jackson 21) or “that’s exactly the

type of nurse you’ll be looking for” ( Jackson 10) she’s wanting to the make consumer feel like

the article is written specifically for them. When people feel that something personally connects

them, they are more likely to agree with something. Once the target audience hears personal

pronouns, they are convinced that travel nurses are needed in their facility, or even more so, their

homes. Jackson states, “Be very specific with your needs and expectations.”, when Jackson talks

about how to find the right travel nurse,

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this sparks the interest of individuals that may be eager to learn more about the travel

nursing field (Jackson 11).

The author uses ethos to persuade the target audience to hire more Travel nurses. Her

experience in the medical field brings more credibility to the article, seeing that she is a

Registered Nurse with a Bachelor’s degree of Science in Nursing tells the reader that she is

familiar with the medical environment and probably has some experience with travel nurses. She

also uses advice from, “Terry Whitlow, the president of Q shift travel nurses “(Jackson 9). Q

Shift Travel Nurses is a corporation that helps with staffing healthcare facilities. Jackson knows

that utilizing his advice is plausible because Whitlows profession is based on hiring travel nurses

for facilities. Using Whitlow’s opinions on this subject, the target audience is more trusting of

the information provided.

Jackson uses amplification to emphasize the profession in the medical field. When

Jackson says, “health care facilities in southern states were looking for a way to boost staffing to

meet increased medical needs…the travel nursing industry was born” (Jackson 2-3).

Amplification devices are used throughout the text in the hope to give the reader more

information to increase it’s worth and understanding. When she states, “Today travel nurses are

still a viable solution, but now they’re needed year-round, around the country, to ease staffing

problems caused by the nursing shortage.”, adds to how important this position is to Rene’

Jackson (Jackson 4). In addition to this, Jackson provides information on the process to finding

the right travel nurse for a facility, she gives examples on the right questions to ask in order to

find a nurse who is “ confident, independent, mud flexible and who possesses a desire to learn

new skills.” (Jackson 10). Talking up a certain subject that has already resonated personally with
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the consumer now puts the consumer in a ‘I have to have this’ state of mind. She shows

how travel nursing changed the line of employment for nurses.

In this article, Jackson uses superlative language when speaking of travel nurses. Stating

that travel nurses can be “a terrific addition to your staff because of his or her wide-ranging

experience.” (Jackson 6). Only proves to the target audience more that she is very fond of the

profession. When Jackson states, “their vast experience and aptitude for learning skills, travelers

tend to adapt quickly, which means they probably won’t require the level of training needed by a

new employee.”, she is explaining how much travel nurses can bring to a facility (Jackson 21).

With Jackson sharing examples of how travel nurses can fix problems within a facility pushes

the narrative that travel nurses are the hope of the future. Jackson says that, “Travelers work in

health care facilities across the country, amassing a broad base of knowledge about diverse

philosophies of caring for various patient populations. Their different perspectives could prove

invaluable to your existing staff.”, displays how she feels about the significance of travel nurses

(Jackson 6). She does an excellent job of shedding light on the subject to the consumer, thus,

allowing the positive notation to sink in, that anyone can benefit from this.

When trying to persuade an audience, Rene’ Jackson uses personal pronouns, ethos,

amplification and superlative language to win them over. The purpose of this essay is to show

the benefits travel nurses have in the medical field and searching for the right nurse for your

facility. Would a travel nurse really become “the perfect resource for the staff “(Jackson 7)?

Well, Rene’ Jackson is trying to appeal to healthcare facilities needs’ by suggesting that travel

nurses are a “viable solution” to problems within the medical field (Jackson 4). She points out

medical centers, as well as in-home care can all have problems within. Being that she works or
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has worked as a special procedures nurse at Charlotte Regional Center in Punta Gorda, Florida

she knows first-hand the importance that this line of employment entails. So, “how do you find

that travel nurse?” (Jackson 8). Well, simply put, Rene’ Jackson persuaded her target audience

by making them feel that any and all risk have been eliminated. She has done this through her

confident use of amplification techniques, her use of ethos, superlative language and personal

pronouns she was able to gain the respect, trust and commitment of her target audience.
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Works Cited

Jackson, René A. “Making the Most of Travel Nurses.” Nursing Management, vol. 34, July

2003, pp. 11–12. EBSCOhost, http://web.a.ebscohost.com/ehost/detail/detail?

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