TravelData

Variable
UserID
PurchaseID
TIMESPSS
Duration
DEVICE_TYPE
type_touch
purchase_own
purchase_any
MobilePanel
FixedPanel

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TravelDataDemos
UserID
SPSS_Regio5
RESP_GEM_GROOTTE

BAS_huishoudgrootte
GenderID
Age
BAS_werkzaamheid_resp

BAS_bruto_jaarinkomen

afg_kinderen_huishouden
AFG_sk2015
BAS_voltooide_opleiding8_resp

SPSS_Lifestage
Definition
unique user ID
unique purchase ID
time stamp including year, month, day, hour, minute and second
# seconds spend on a touchpoint (capped at 720 seconds)
Indicates whether the touchpoint was reached with a smartphone/tablet (MOBILE) or desktop/laptop (FIXED)
type of touchpoint (see below)
indicates whether a certain purchase journey is related to a booking with the travel agency
indicates whether a certain purchase journey is related to a booking with the travel agency or a competitor
# months the UserID was part of the mobile panel (max = 17 = all months)
# months the UserID was part of the fixed panel (max = 17 = all months)

type of touchpoints
Accomodations Website
Accomodations App
Accomodations Search
Information / comparison Website
Information / comparison App
Information / comparison Search
Touroperator / Travel agent Website Competitor
Touroperator / Travel agent App Competitor
Touroperator / Travel agent Search Competitor
Touroperator / Travel agent Website Focus brand
Touroperator / Travel agent Search Focus brand
Flight tickets Website
Flight tickets App
Flight tickets Search
generic search
AFFILIATES
BANNER
EMAIL
PREROLLS
RETARGETING

Note that 'purchase' isn't a touchpoint in the data. If needed for your analysis you can assume the purchase takes place rig

Accomodaties
Information / comparison
Touroperator / travel agent
Flight tickets

unique user ID
Region
Size of manucipality

Household size
Gender
Age
Kind of work

Gross income (year)

number of children in household

Social class
Education (completed)

Lifestage
 one user may have multiple purchases, so can be connected with more than one PurchaseID
unique ID to identify which touchpoint is related to a certain purchase journey

this information is not available for Company initiated touchpoints

this number is user related rather than touchpoint related (similar to demographics)
this number is user related rather than touchpoint related (similar to demographics)

Consumer initiated touchpoint

Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Consumer initiated touchpoint
Company intiated touchpoint (Focus brand)
Company intiated touchpoint (Focus brand)
Company intiated touchpoint (Focus brand)
Company intiated touchpoint (Focus brand)
Company intiated touchpoint (Focus brand)

akes place right after the last touchpoint that is registered in the data

e.g. hotelkamerveiling, booking

e.g. zoover, tripadvisor
e.g. corendon, arke
e.g. klm, arkefly

1: Amsterdam, Rotterdam, Den Haag

2: West (1 excluded)
3: North
4: East
5: South
1: <5.000
2: 5.000-10.000
3: 10.000-20.000
4: 20.000-50.000
5:-50.000-100.000
6: >100.000
7: Den Haag (>500.000)
8: Rotterdam (>600.000)
9: Amsterdam (>800.000)
Number of persons
1: Male, 2: Female
Age in years
1: entrepreneur
2: salaried employment
3: working for the governent
4: incapacitated
5: unemployed / job seeker
6: social assistance benefit
7: (early) retirement
8: student/scholar
9: housewife/houseman/other
97: don't know
99: not applicable
1: <€12.900 (minimum)
2: €12.900<=27.000 (below average)
3: €27.000<=33.500 (almost average)
4: €33.500<=40.000 (average)
5: €40.000<=67.000 (between 1 and 2 times average)
6: €67.000<=79.900 (2 times average)
7: >79.900 (above 2 times average)
8: don't know / don't want to say

1: a; 2:b1; 3:b2; 4=c; 5=d

1: Geen of basisonderwijs
2: LBO / VMBO (kader- of beroepsgericht) / MBO 1 / VBO
3: MAVO/ HAVO of VWO (overgegaan naar 4e klas)/ VMBO (theoretisch of gemengd) / (M)ULO
4: MBO 2, 3, 4 of MBO voor 1998
5: HAVO of VWO (met diploma afgerond) / HBS/ MMS
6: HBO of universitair propedeuse
7: HBO of universitair bachelor/kandidaats
8: HBO of universitair master/doctoraal/postdoctoraal
97: don't know / don't want to say
99: not applicable
1: Young Singles
2: Mature Singles
3: Young Couples
4: Empty Nesters
5: Young Families
6: Mature Families
7: Established Families
8: Single Parents, child(ren)
9: Single Parents, adult child(ren)
97: unknown
a is highest, d is lowest
Hard to translate; 1:8, higher number is higher education