Prepared by YAGYA RAJ BHATTA

The Communication Process

By using verbal or non verbal symbols you can send your
message through a channel to a receiver, in an effort to
share information. Communication is the
transmission of information and meaning from one
individual or group to another. Sometimes even well
intended communication efforts can fail. The process
of communication is successful only when the receiver
understands an idea as the sender intended it. The
following eight steps can help you to understand
communication process:
1. The sender has an idea: first of all the sender should
have a clear idea about the subject matter.
Unidentified thing can be an obstacle in
communication.
2. The sender encodes the idea as a message: encoding
means converting the idea into words or gestures
that will convey meaning. When you put your idea
into a message, you are encoding it. Audiences
determine the meaning of a message in different
ways. So you need to choose familiar words to convey
the message and avoid dilemma.
3. The sender produces the message in a transmittable
medium: the sender needs a communication
medium(form) to present that message to the
intended audience. Medium for transmitting messages
can be divided into oral, written, visual and electronic
forms. So, selecting the best medium for each message
is an important communication skill.
4. The sender transmits the message through a channel:
after producing the message you need to deliver it to
the audience. Here you can take the medium as the
form of a message and the channel as the system used
to deliver the message. The channel can be a face to
face conversation, the internet, -any method or system
capable of delivering message.
5. The audience receives the message: if the channel
functions properly, the message reaches its intended
audiences.
6. The audience decodes the message: decoding means
determining the meaning of the message in your own
way. Successful communication takes place only when
receiver understands the meaning intended by the
sender.
7. The audience responds to the message when the
audience understands some benefits of the message,
he/she responds it. So you need to motivate them
about the subject-matter positively.
8. The audience provides feedback to sender. In addition
to responding or not responding to the message,
audience members may give feedback that helps you
evaluate the effectiveness of your communication
effort. For eg. they may say don’t understand you or
think your idea is brilliant or can’t hear you.
The communication process
Use verbal or non verbal symbols to send ….
Communication is transformation of information of
information ….
Well-intended communication can fail …..
8 steps:
1. The sender has an idea
2. The sender encodes the idea as a message
3. The sender produces the message in a transmittable
medium
4. The sender transmits the message through a channel
5. The audience receives the message
6. The audience decodes the message
7. The audience responds to the message
8. The audience provides feedback to sender
Barriers in Communication
Environmental Barriers:
a. Noise and distraction
v External distractions such as poor acoustics, extreme
temperature, uncomfortable meeting rooms,
crowded computer screens with instant messages etc.
v The common habit of multitasking create distraction.
v Internal distractions are thoughts andemotions
b. Competing message:
c. filters: any human or technological interventions
between the sender and the receiver …….
Intentional and unintentional
d. Channel breaksdown:
Verbal barriers
 Inadequate knowledge:
 Difference in interpretation: denotation or
connotation……..
 Eg. Plastic
 Language difference:
 Use of salng: informal word or expression identified
with a specific group of people. Eg. Finna= going to
thicc= looking good in your skin
 Use of jargon: technological terminology
Eg. Face time:
AWOL:
How Audience Receive Message
 Three events need to occur: sense, select, perceive.
 Today’s business audiences are like drivers on busy
roads.
 Sender should follow 5 principles:
a. Consider audience expectations: use expected media
and channels to deliver…..
b. Ensure ease of use(lack of difficulty)
c.Emphasize familiarity:
d. Practise empathy
e. Design for compatibility: