India 1 - Affluents

Targeted Revenue (Rs. Mn) 11250 (Taken from page 1 2nd last
Current Revenue (Rs. Mn) 5625

Market Growth Rate 8.40% (Taken with respect to the La

Segment Growth Rate (CAGR) 13.9%

Brand Share Growth 5.0%

Other categories growth 10.0%

2009 2010 2011

Total Market Size (Rs. Mn) 99348.57 107693.9 116740.1
Ariel Market Share 3.5% 3.7% 3.9%
Ariel Revenue (Rs. Mn) 3477.2 3957.7 4504.7

Revenue from other categories (Rs. Mn) 2147.8 2362.6 2598.8

Total segmental revenue (Rs. Mn) 5625.0 6320.3 7103.5

(Taken from page 1 2nd last para, details regarding targeted revenue and current revenue)

(Taken with respect to the Laundry detergent market, page 1 last para)

2012 2013 2014 2015

126546.3 137176.2 148699.0 161189.7
4.1% 4.3% 4.5% 4.7%
5127.3 5835.8 6642.4 7560.3

2858.7 3144.6 3459.1 3805.0

7986.0 8980.4 10101.4 11365.3

India 2 - Aspirers

Targeted Revenue (Rs. Mn) 25650

Current Revenue (Rs. Mn) 12825

Market Growth Rate 8.40%

Segment Growth Rate (CAGR) 10.5%

Brand Share Growth 6.5%

Other categories growth 10.5%

2009 2010 2011

Total Market Size (Rs. Mn) 99348.57 107693.9 116740.1
Tide Market Share 4.1% 4.4% 4.7%
Ariel Revenue (Rs. Mn) 4073.3 4702.5 5428.8

Revenue from other categories (Rs. Mn) 8751.7 9670.6 10686.1

Total segmental revenue (Rs. Mn) 12825.0 14373.1 16114.8

(Taken from page 1 2nd last para, details regarding targeted revenue and current revenue)

(Taken with respect to the Laundry detergent market, page 1 last para)

2012 2013 2014 2015

126546.3 137176.2 148699.0 161189.7
5.0% 5.3% 5.6% 6.0%
6267.3 7235.4 8353.0 9643.1

11808.1 13047.9 14418.0 15931.9

18075.4 20283.3 22770.9 25575.0

India 3 - Strivers

Targeted Revenue (Rs. Mn) 8100

Current Revenue (Rs. Mn) 3510

Market Growth Rate 8.40%

Segment Growth Rate (CAGR) -3.1%

Brand Share Growth 25.0%

Other categories growth 10.0%

1st year market share (Assumption) 0.5%

2009 2010 2011

Total Market Size (Rs. Mn) 99348.571 107693.9 116740.1
Tide Naturals Market Share 0.5% 0.6% 0.8%
Tide Naturals Revenue (Rs. Mn) 496.7 673.1 912.0

Revenue from other categories (Rs. Mn) 3013.3 3314.6 3646.0

Total segmental revenue (Rs. Mn) 3510.0 3987.7 4558.1

(Taken from page 1 2nd last para, details regarding targeted revenue and current revenue)

(Taken with respect to the Laundry detergent market, page 1 last para)

2012 2013 2014 2015

126546.3 137176.2 148699.0 161189.7
1.0% 1.2% 1.5% 1.9%
1235.8 1674.5 2269.0 3074.4

4010.6 4411.7 4852.9 5338.2

5246.4 6086.2 7121.8 8412.6