DREAM

BUSINESS Restaurant
Pizzeria

PLAN Spaghetteria

Your Business and you I. -

The Business II. -
About You III. -
The Products and Services IV. -
The Market V. -
Start Up Costs VI. -
Break Even VII. -
Cash Flow VIII. -
The Competition IX. -
Marketing Mix X. -
Back Up Plan XI. -
Total Capital Requested XII. -
Appendices XIII. -
YOUR BUSINESS AND YOU
1.1 – Your Name (s) : DREAM LAB Società Cooperativa Sociale
1.2 – Business Location : Ariano Irpino (AV)

1.3 – Your Address and Postcode : street P.P Parzanese, 10-83031

1.4 – Telephone number : +39 3775910031

1.5 – Email Address : dreamlabscoopsoc@libero.it

1.6 – Business Start Date : 26/01/2020

1.7 – Business Website and Social Media Links :

https://www.instagram.com/dream.arianoirpino/
https://www.facebook.com/dream.arianoirpino
THE
BUSINESS
: What and How – 2.1
I intend to open a pizzeria to make pizza an accessible food for everyone, using local and high-quality ingredients at a low prices.

: What products are we selling – 2.2

We have pizzas of various tasses including those based on flour of various types like the burned wheat flour, our products are 100% organic since ingredients come from our land.

: Describe how the product or service will be sold – 2.3

The product will be served at the table, home delivered or take-away.

: What is the Business Mission – 2.4

Our purpose is to satisfy the customer keeping the price convenient for everyone.

: What is the Business Vision – 2.5

Open pizzerias in different towns and cities, with a well built websites and a real chain of restaurants.

: What sets this business apart from the competition – 2.6

Our products are high quality and they are accessible to everyone, some of our ingrediets are only available in our town.

: How will this business be staffed – 2.7

It’s staffed by the owner ,1 pizza-chef and 2 waiters
 ABOUT
YOU

Why do you want to run your own business ? 3.1 We want to rebuild and innovate a sector damaged by the turbulence society is going through.

Previous work experience ? 3.2 Unfortunately none.

Education and Qualifications 3.3 The licence in accounting and the degree in economics allow us to understand and adapt to this fast phased world.

Hobbies and Interests 3.4 The only hobby I partake in is meditation to keep myself focused on my goals.

Knowledge and experience in this industry ? 3.5 We partecipated in various competitions simulating what it’s like owning a business.

List of any other personal information 3.6 Thanks to our previous experiences we can understand the needs and the way of thinking of our customers.
relative to this business
 PRODUCTS
SERVICES
4.1 – What are we selling ?
-- We offer pizza made by local and high-quality ingredients, also offering a normal course meal.
4.2 – How do we produce our products and carry out our services ?
-- Thanks to an important delivering service, the product will be transported, as needed, to the place where the customer is located.
4.3 – How much does out product or service cost to produce/deliver ?
-- The price is dictated by the low availability and the high quality of our ingredients thus resulting in higher prices.
4.4 – How much will the product/service be sold for ?
-- The price will range from 3-5€ for pizzas and up to 7€ for gourmet and 35€ course meals.
4.5 – How will they reach our customers ?
-- Looking at the current situation the main channel we’ll be using is home delivery.
4.6 – Legal requirements
-- SKIP
4.7 – Insurance requirements
-- SKIP
4.8 – Potential growth
-- Our profitability will grow over time due to the how hard it is for other companies in out area to become competitors in a market they weren’t made for.
THE
MARKET
: Describe your typical customers ? – 5.1
Our ideal customer is the average man who’s always on the chase-
: How many of them your business able to reach ? – 5.2
 The optimal situation is for the customer to live in an urban area so it’ll be easier to reach them-

: Have you sold any products yet ? – 5.3

We haven’t sold anything yet-
: Why should the customers buy your products over the competitors ones ? – 5.4
 Our product is already available to other companies but they dont have the means to satisfy everyone because of home
delivery-

: What can you find about this business market online ? – 5.5
We can analyze the effects that our service has on the opinion of customers to understand what they prefeer-
: What can you learn about this business from field research ? – 5.6
Whe can understand the real number of customers and we’ll also be able to understand their eating habits-
 START UP
COSTS 6.2 Table of Asset/Equipement Purchases
Item, Asset or Expense Already Price
New or Second
Purchased
Hand Required
?
KITCHEN, REFRIGERATOR, Yes New €12000
6.1. What non-asset start-up costs must DISHWASHER AND PIZZA MIXER
be considered?
The purchase cost and the related
immobilization of vehicles is certainly the Oven Yes Used €7000

element that differentiates our business

from that of other companies in the sector. Furniture, plates and cutlery Yes New €8000

To these we must certainly add the costs

Fridge Yes Used €1000
deriving from the systems of conservation
of the product during travel.
Cash desk no Used €200

Application Software no New €1000

Websites yes Used €500

 BREAK
EVEN
7.1 Use the table below to list all the different types of costs Fixed Cost Variable cost
Oven Foods
Furnishings, plates and cutlery Staff
Application Software Electricity, water, gas
Website Pizza boxes
7.2 What is your selling price?
Kitchen, refrigerator, dishwasher and pizza mixer
-Up to 10 euros

7.3 Use the table below to list all

Number Fixed costs Variable Total costs Sales Profit / Loss
sold/produced costs revenue the different types of cost:
1200 5000 7200 12200 12000 -200
(6 per unit) Total costs = Fixed costs + variable
costs
1250 5000 7500 12500 12500 0 Sales revenue = Selling price x
number of units sold you expect to
1500 5000 9000 14000 15000 1000 sell
Profit = Sales revenue – total costs
CASH FLOW Optimism !

FORECAST
July Aug Sept Oct Nov Dec

RECEIPTS

Sales 10,000 14000 12000 10000 11500 15000

Total Receipts 10,000 12000 12000 10000 12000 15000

PAYMENTS

Stock 6000 10400 10700 11000 11000 12000

Total 7500 9500 8000 7500 8000 10500
Payments

Net Cash flow 2500 5500 5600 6000 6500 7500

Opening 1,700 4200 9700 9700 13200 17200
Balance
Closing 4200 4900 6500 8200 9200 11700
Balance
COMPETITORS

Competitor Company Location Business Size Product / Service Price of Strengths of the
Name offered comparable competitor
product /
service

La Pignata Ariano Irpino small pizza 5 euros popularity

Pizzeria Pulcinella Ariano Irpino small pizza 6 euros popularity

La Sfinge Ariano Irpino small pizza 5.50 euros popularity

Pizzeria Marilyn Ariano Irpino medium pizza 6 euros popularity

 MARKETING
MIX

PRODUCT PRICE PLACE PROMOTION

Brief summary : Selling price : Where do you plan to sell How will you promote your
your product ? business ?
Up to 10€

High-quality product, made Why this price : I will sell my products in We’ll promote using business
with local ingredients Ariano Irpino cards, trough a well built
To make pizza accessible website and a trusted
To everyone customer base.
 BACK-UP 11.1 What do you plan to do if your business fails ?
-- I’ll just be really sad

PLAN 11.2 How will you afford loan re-payements ?

-- Re-selling our business equipement

Total Capital
12.1 How much loan do you need ?
-- We need a loan of 30000€ sto start our business
Required
12.2 Why do you deserve to be given the loan ?
-- For the desire to work, we believe in our product,
we are young and top enhance for the territory
Thanks to:
Me
Myself
And I