PROJECT WORK

“SUPER WASH LAUNDRY”

AUTHOR BY:

NAME :PUTU MERLIA DIKSLY PUTRI

NO : 30
CLASS : XII
MAJOR : HOTEL ACCOMMODATION - A

SMK Negeri 3 Denpasar

Tahun Ajaran 2020/2021
FOREWARD
Praise my gratitude to the presence of God Almighty who has given his grace to me. So that I
can finish this Project Work on time. Which is where this work project is called "Laundry
Business".

This project work is about history of laundry, what is the planning made by the author regarding
the laundry business and how the laundry business strategy will be implemented by the author.

Hopefully this work project can provide information to all of us regarding the laundry business. I
realize that this project work is still far from perfect, therefore criticism and suggestions from all
always expected for the perfection of this proposal.

Finally, I would like to thank all parties who have participated in the preparation of this project
work from start to finish. May God always protect us all. Astungkara

Denpasar, 26 Oktober 2020

Putu Merlia Diksly Putri

 CHAPTER I
INTODUCTION

1.1 Backround of the paper

In this modern era, women have the same opportunities as men for careers outside the
home. One of the modern lifestyles of urban people is washing clothes in special places or
known as laundry because of the limited time someone has, so washing clothes in laundy is a
practical choice nowLaundry kilograms are also the right choice for those who want to open this
type of business with a capital that is not too large.
Laundry business opportunities are business opportunities that are quite developed by
people at this time. Laundry is a form of service for those who always want life to be easier. The
location where the business owner makes the area owner's business is difficult to clean water.
Areas that are difficult to clean water really need a laundry business, especially for those
migrants who feel uncomfortable with the air conditions.
Laundry business opportunities will be able to grow rapidly if it is able to maximize
service to customers, both in terms of quality of laundry results, timeliness, and friendliness of
the waiters. If the business owner can afford it, it will be even better to offer and provide
excellent service in the form of pick-up and delivery of laundry products to affordable customer
addresses.

1.2 Purpose of the project

1. Knowing history of laundry
2. Knowing planning author of the laundry business
3. Knowing business strategy will be implemented

1.3 Problem of the formulation

1. How is the laundry history?
2. How to plan a laundry business?
3. What are the obstacles in the laundry business?
4. What is needed in the laundry business?
5. How is the laundry marketing strategy?

1.4 Writing method of this project

1. Using data from the internet and books
2. Observation of the laundry business around the place lived the author

1.5 The benefits of writing

1. To train writers on entrepreneurship.
2. As a contribution of thought to society.
3. Train writers to be responsible for completing his job
 TABLE OF CONTENTS

PREFACE…………………………………………………………………………1
TABLE OF CONTENTS…………………………………………………………2
CHAFTER I INTRODUCTION
1.1 Backround of the paper……………………………………………………...3
1.2 Purpose of the project....…………………………………………………….3
1.3 Problem of the formulation………………………………………………….3
1.4 Writing method of this project………………………………………………3
1.5 The benefits of writing………………………………………………………3

CHAFTER II THEORY AND DISCUSION

2.1 Company Data………………………………………………………………4
2.2 Business Fields……………………………………………………………...4
2.3 Organizational Structure…………………………………………………….4
2.4 Job Description...............................................................................................5
2.5 Market and Marketing Aspects……………………………………………………5
2.6 Product excellence…………………………………………………………..6
2.7 Target Market……………………………………………………………….6
2.8 Product Strategy…………………………………………………………….6
2.9 Pricing Strategy……………………………………………………………..7
3.1 Competitor analysis…………………………………………………………7
3.2 Production Aspects………………………………………………………….7
3.3 Raw Material Aspects……………………………………………………….8
3.4 Equipment Aspects………………………………………………………….8
3.5 Human Resource Analysis…………………………………………………..9
3.6 Business Development Plan…………………………………………………9
3.7 Utilization of IT……………………………………………………………...9
3.8 Cost Plan………………………………………………………...…………….10
3.9 SWOT and Risk Analysis…………………………………………………...11

CHAPTER III CONCLUDES

4.1 Conlucion & Suggect ……………………………………………….…………
12
4.2 Bibliograph..………………………………………………...……………...…12
CHAFTER II
THEORY AND DISCUSION

2.1 Company Data

1. Company Name : CNC Kuta
2. Line of Business : Services
3. Type of Business : Laundry and Ironing Service
4. Company Address : Jln. Raya Kuta
5. Telephone number : 085829717107
6. Email address : CNCKuta@gmail.com

2.2 Biodata Owner

1. Name : Ni Kadek Juni Artini
2. Position : Business owner
3. TTL : Denpasar, June 7, 2002
4. Address : Jl. By Pass Ngurah Rai
5. Telephone number : 085829717106
6. Email address : juniartini120@gmail.com
7. Last Education : Vocational High School

2.3 Organizational Structure

1 worker is needed at the place where the laundry is received concurrently as Admistration, 2
operational workers in the washing place, 1 person for washing, and 1 person for ironing clothes
and 1 salesperson as well as a shuttle officer
2.4 Job Description 
1. The administrative division (cashier) is in charge of receiving clothes that you want to wash
and iron, weigh and make notes of payment. If the consumer pays in full in advance, the note is
stamped "Paid," but if the consumer has not paid, then the payment can be made at the time of
collecting the laundry.
2. The finance department is in charge of determining the procedure for determining and
calculating the purchase of raw materials and making a balance sheet and income statement.
3. The operational division is in charge of washing and ironing clothes. After the clothes have
been washed and ironed, they are then tasked with packing the clothes according to the serial
number and number of clothes.
4. The marketing department is in charge of promoting the business

2.5 MARKET AND MARKETING ASPECTS

1. Wash and Dry Services
Provide services for washing and drying clothes. For washing and drying services, a fee of Rp.
5000 / kg. With good washing methods, such as:
a. Choosing clothes before washing based on the level of dirtiness. CNC Kuta does not combine
muddy clothes with everyday clothes because previously clean clothes can be contaminated with
dirt.
b. Do not soak shirts, pants, clothes, and others that are screened for too long for more than one
hour in detrjen solution so they don't get damaged.
c. In the last rinse, our laundry usually uses fabric softener and fragrance for the best washing
results.
2. Washing, Drying and Ironing Services
Provide washing, drying and ironing services.There is a fee of Rp. 6000 / kg for this washing,
drying and ironing service. For ironing services, CNC Kuta will provide the best services such
as:
a. Use clothes lubricant so that the ironing results are better, don't wrinkle and smell good.
b. For t-shirts and other clothes that have screen printing, ironed after turning where the ironed is
the other side so that the screen printing is durable, not damaged or faded due to hot
temperatures.
c. Ironing clothes according to the rules stated on the clothing treatment message label which is
usually on the neck or waist. Learn the temperatures that need to be set for each type of material
so you don't iron it wrong.
3. Shuttle Service
CNC Kuta also provides shuttle services to make it easier for customers. For this service, a fee of
Rp. 3000 and free for residences around CNC Kuta4. Coupon facility for consumers who use our
laundry service. Consumers who already have 10 coupons will be given a discount in using the
services we offer.

2.6 Product excellence

1. A cozy and comfortable place.
2. Fast, accurate, and satisfying service (prioritizing quality).
3. Affordable prices.
4. Use materials that do not cause damage to the color or material of the clothing.
5. There are wet areas and dry areas, so as not to interfere with the washing process, drying
process and ironing process.
6. Good quality soap.
7. Use durable clothing fragrances and for Special Laundry, you can choose the perfume variant
used
8. Control over the ownership of good clothes, so that no clothes are lost.
9. Care for the color of the clothes well.
10. Discount for 10 washings.
11. Shuttle service.
12. Operating hours to serve customers are open from 08:00 AM - 10:00 PM

2.7 Target Market

The target market for this business is especially the people around the place of business and
further development to potential areas, if identified, the segments of this business include:
1. Students who live in the Kuta area and its surroundings
2. Local guests
3. Young Family.
4. Private workers.
5. Community (PNS / Army / others)

2.8 Product Strategy

This laundry business was founded for reasons of the demands of the era which are all
instantaneous, the need for fast, clean and neat laundry services is starting to play an important
role in society, especially in the rainy season, when most households will find it very difficult to
wash and dry when it is rare sun. Good service quality from a laundry or laundry business is the
most important thing in providing satisfaction to consumers. Good service quality can also give a
good image to the laundry business. Service quality can be seen from the dimensions of
reliability, responsiveness, assurance, empathy and tangibility.
2.9 Pricing Strategy
For the type of clothing (including t-shirts, shirts, pants) calculated based on kilograms (kg),
Kuta CNC Laundry charges a price of Rp. 6000 / kg and the tone is also calculated per seed.
a. Distribution Strategy
The CNC Laundry business in Kuta chooses a place that is in residential areas and tourist areas
and is close to schools and hotels.
b. Promotion Strategy
1. With a flyer or flyer, advertising is cheap and can be done to provide information to potential
customers.
2. Posters will be posted in various places that potential customers can read.
3. Banners will be placed in places considered effective in conveying the message that will be
contained therein.
4. Social media such as Fb, Wa, Ig and Tiktok and collaborating with media partners

3.1 Competitor Analysis

The competition in this business is already very busy, both by small laundry and laundry which
can be said to be quite large and have a name. Armed with good service and affordable service
prices, this business is believed to have a high market growth. Moreover, the market potential for
this laundry service is very large so that by providing good service, potential consumers will be
obtained and increase the market growth rate of this laundry.

3.2 Production Aspects

3.3 Raw Material Aspects

Equipment Aspects

3.4 Equipment Aspects

3.5 Human Resource Analysis
1. Job Analysis (job analysis)
Job Analysis is a process for studying and gathering various information related to a position
2. Recruitment
Recruitment is an effort to find prospective employees who meet certain requirements, so that
companies can choose the most appropriate people to fill the existing vacancies.
3. Training and Development
For applicants who pass the selection, but do not have work experience, before being placed,
they need to be given training first.
4. Compensation
Compensation is a reward that employees receive in return for their work

3.6 Business Development Plan

1. Production Strategy
Our washing services use trained human resources to wash them, maintain and care for the
materials and colors of the materials, ensuring the cleanliness of the washing results. After the
clothes are washed, an ironing service is also provided until the clothes are ready to use. Apart
from the aforementioned services, the company also provides additional facilities for clothes
pick-up (delivery) and fast service (one day service). Main service products and additional
services are believed to increase the value of the product to consumers
2. Organizational Strategy and Human Resources
Laundry CNC Kuta will expand business and increase the quantity or quality of human resources
with the aim of having better competence.
3. Marketing Strategy
This strategy process begins with building interaction and product communication through
advertising. This advertising activity will continue to be evaluated by looking at its impact on
brand awareness (the ability of potential customers to recognize or mention a brand again). This
strategy will be carried out periodically and continuously.
4. Financial Strategy
To expand the business, this Kuta CNC Laundry will increase the amount of capital, by making
bank loans and from investors

3.7 Utilization of IT
In its application, Laundry CNC Kuta is aggressively utilizing IT for promotion, be it via social
networking sites or viablogs.

3.8 Cost Plan

No Nama Barang Jumlah Harga Satuan Total Harga
1 Mesin cuci LGWP-700N, 2 Buah Rp 1.600.000  Rp 3.200.000
7Kgkapasitas
2 Mesin PengeringModena MD- 1 Buah Rp 3.800.000  Rp 3.800.000 
650,kapasitas 7Kg
3 Setrika Cosmos 3 Buah Rp 200.000 Rp 600.000
4 Meja + alassetrika ukuran80 x 2 Buah Rp. 550.000 Rp. 1.100.000
180cm
5 TimbanganDigital Max 20Kg 1 Buah Rp 450.000  Rp 450.000 
6 Ember besar 4 Buah Rp.75.000  Rp 300.000
7 Keranjang 10 buah  Rp 25.000  Rp 250.000
8 Meja + Alat-alatAdministrasi Komplit Rp 550.000  Rp 550.000 
9 Media Promosi (Spanduk, brosur - Rp 370.000  Rp 370.000 
,Papan Nama )
10 Hanger + jepitan  15 pak Rp 15.000  Rp 250.000
11 Tali tambang  100 m Rp. 1.000  Rp. 100.000 
12 Rak Besi Siku  1 Buah Rp 650.000  Rp 650.000 
13 Listrik (rol, terminal,lampu, kabel ) Rp 250.000  Rp 250.000 
TOTAL Rp. 11.495.000

Operational needs
No Nama Barang Banyaknya Harga Satuan Jumlah
1 Detergen 25 Kg 10.000 250.000
2 Pelicin Setrika 10 Botol 10.000 100.000
3 Plastic 6 Rol isi 100 30.000 180.000
4 Plester Besar 1 Buah 10.000 10.000
5 Label 2 Pak 5.000 10.000
6 Alat Tulis - - 20.000
7 Tas Kresek 10 Bungkus 5.000 50.000
8 Listrik - - 350.000
9 Softener + bibit Parfume 6 Liter 20.000 120.000
10 Sewa Tempat - - 500.000
11 Transportasi 1 Liter/ Hari 5.000 150.000
12 Upah Pegawai 2 Orang 500.000 1.000.000
13 Lain-Lain - - 500.000
TOTAL Rp. 3.240.000

3.9 SWOT and Risk Analysis

A. Product Target
The product to be produced is a laundry service. The quality of this laudry service is the result of
clean, fragrant, neat, smooth and ready-to-use laundry. In accordance with the production
equipment capacity, the products that can be produced are in accordance with the targeted
number of consumers, with a working assumption (30 working days / month)
B. Target Customers
The targeted consumers are teenage students who live in boarding houses with an average target
number of 540 people per month or 6480 people per year, the public and hotel guests.
C. Target Income
The amount of net income that you want to earn each month is a minimum of Rp. 1,000,000

D. SWOT analysis
1.Strength
The strength of this business itself is that we are very committed to ensuring customer
satisfaction by providing maximum service (punctual, clean, and responsive to consumer
complaints)
2.Weightnes
The downside of this business is that considering that our business will be newly opened, the
laundry equipment such as washing machines that we may have is still limited.
3. Opportunity
The opportunity of this business is to remember its location which is in the area of education and
tourist attractions that are crowded with residents. We already know that there are so many
students and female students and people who do not have time to wash at home who need this
laundry service.
4.Treath
The threat that may arise is the increasing number of competitors that have sprung up and
offering cheaper prices compared to our business.

Risk Analysis
Some of the risks faced by Laundry CNC Kuta are:
1. Clothing that is exchanged with other consumers.
2. A white shirt that doesn't look white anymore (the color becomes dull).
How to Clean N Clear Laundry Good in overcoming these risks are as follows:
1. To deal with the changing circumstances of consumer clothes, CNC Kuta provides signs in the
form of names on consumer clothes and if there is a direct request by consumers, Clean N Clear
Good Laundry separates washing clothes by name. And distinguish between colored and white
clothes, as well as record at the beginning of the washing entry.
2. To overcome white laundry, Laundry CNC Kuta separates the laundry from colored clothes.
Then add bleach, so that the shirt remains white and doesn't change color.

CHAPTER III
CONCLUSION

4.1 Conlucion
Based on the description in the previous chapter, in the preparation of this Kuta CNC Laundry
business plan, there are several conclusions that can be stated, namely:
CNC CNC Laundry business planning takes into account several aspects, namely market aspects,
production aspects, HR analysis, business development plans, IT utilization, and risk analysis.

4.2 Suggect
1. The need for increased employee motivation to be more able to work optimally, so as to
produce quality services and increase sales.

2. Oriented to meeting the needs of consumers personally, so this laundry has a strong
commitment to be able to meet consumer needs for clean, good and fast laundry by means that
each consumer's laundry will not be mixed with other consumers.
3. Affordable prices, because the target market is students, students and employees who have
limited money, the laundry service fee is made to be affordable for them.
4. Selection of good, resilient and responsible employees will greatly support business
development.
5. A good promotion will also be the key to the success of this business.
 BIBLIOGRAPHY
https://www.qasir.id/inspirasi/ketahui-cara-memulai-usaha-laundry-bagi-pemula
http://www.sandywarman.com/2016/09/rangkuman-lengkap-materi-binatu-
laundry.html
http://nadelaundry87.blogspot.com/2017/05/v-behaviorurldefaultvmlo_20.html
https://www.qnclaundry.net/
https://www.peralatanlaundry.com/?
gclid=CjwKCAiA17P9BRB2EiwAMvwNyI8Q26YgqHCM078zIABJElrWKZe-
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https://www.bukukas.co.id/peluang-usaha-laundry-dan-tips-sukses-memulainya/
https://www.amazon.com/Commercial-Laundry-Service-Analysis-
Business/dp/B009K7DO0C
http://herlinasari3ap114.blogspot.com/p/laundry-department-bagian-
binatu_1712.html
http://repositori.uin-alauddin.ac.id/15374/1/ANALISIS%20STRATEGI
%20PENGEMBANGAN%20USAHA%20LAUNDRY%20SEPATU.pdf