MARKETING PLAN

AMUL ICE CREAM

Submitted By:
Abdul Subur 181KD
Abhishek Kumar 182KD
Aditya Acharya 183KD
Ajay Zachariah184KD
Aman Jain 185KD
 Marketing Objectives

MARKETING PLAN ❑ Increase brand awareness

❑ Increase market share
❑ Higher market penetration
❑ Find new markets
❑ Market stability
PESTEL Analysis ❑ Increase in new customers
❑ Increase in retained

ANSOFF MATRIX Financial Objectives

❑ Increase sales by volume and

Segmentation, Targeting and Positioning segments
❑ Increase profit on sales
4 Ps ❑ More cash flow

Repositioning to increase Revenues