VISUAL MERCHANDISER JUNE 2016TILL DATE

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KOYEL BHATTACHARJEE
 Koyel
Koyel can be best defined by the air of simplicity around her . Walk
into a room full of youngster and you’ll spot her - dynamic & versa le.
Ac on oriented and driven by the desire to be admired .Her personality
put across a very hard working process . she wants to set a trend &
show people to be successful.Her design philosophy revolves around the
subconscious level of vision .she likes to explore with silhoue es, work
on the mood of the themes with different materials , following a
surrealis c approach toward work.

Strength- Fashion illustrator, work detailing, colour sensibility,

research, concept building, visual storyteller, explorer, full pf
curiosity.
 Visual Merchandising

Visual merchandising is built upon the augments of retail design of a

store. It is one of the final stage in se ng out a store in a way customer
find a rac ve and appealing . Many element can be used crea ng display
includes colour , ligh ng , space product informa on sensory inputs such
as smell , touch , & sound as well as technology such a digital display &
interac ve installa ons. By methods of visual merchandising, it can be
used with colour ,symmetry & rhythm , face & side presenta on.
Elements of Display
Color:- The different color suggest an iden fy
different the theme and mood. Color is one of the most
powerful tools in the Visual Merchandising segment.
It a racts a en on and pulls more customers into the store.
Merchandise:- Product itself
Functional Block:-Mannequins, Dress forms, Hangers, All-pins.

Fixtures:- Shelves, tables, rods, counters, stands, easels, forms, and pla orms on
which merchandise is stocked and displayed for sale.
Structural props:- These props support func onal props and decora ve props.
They are architectural and are used as per the shape of window
Background:- The back side of the wall in window display provide as the frame
work on which the product are demonstrate.
Decorative props:- These are used to display the background
or a theme for enhancing the merchandise put on display.

Fixtures
Lighting:- Natural day light and light used at night
reflect the merchandise appearance. The same
product looks different in different light .Ligh ng is
the most important part of display as it highlights
features. If the display require emphasis on certain
product it can be done through light.
Event Cluster

Fitness Window
Product display – For launching of a new product or brand in the market.

Formals display

Gym accessories display

Nike display of football

shoes and garments
Season display – Display is prepared according to the season.
(SS) SPRING SUMMER DISPLAY

(AW) AUTMN WINTER DISPLAY

WORK FROM HOME:HOME SECTION PRODUCT HIGHLIGHT
FESTIVE WINDOW & FOCAL POINTS
WINTER WINDOW
Beauty Box Display
Apart from instore work, was part of E-com team which
involved doing photoshoot of products, preparing them for
making widgets & making final widgets for Shoppers Stop
online portal.

Photoshoot
Widgets for Desktop, Mobile Site &
Shoppers Stop Mobile App
4 - Widgets for Desktop & App
5-Widgets for Desktop, Mobile Site &
Shoppers Stop Mobile App
Mul -clicks for Desktop, Mobile Site &
Shoppers Stop Mobile App
Projects of Shoppers Stop for Amazon’s website
to showcase our brands & products on the
virtual shopping pla orm.
Highligh ng our Private Brands on Amazon be like….
ACHIEVEMENTS