ENT 600

TECHNOLOGY BLUEPRINT
NAME OF PRODUCT: SUPER PORT-PLASTERING MACHINE

Faculty : Faculty of Civil Engineering

Program : Bachelor of Engineering (Hons) Civil

Engineering (Infrastructure)

Program Code and : PEC2216M1

Group

Course : Technology Entrepreneurship

Course Code : ENT600

Semester : 6

Student Name : MUHAMMAD MUIZZEY AUFA BIN MOHD

ALIUDDIN (2018224366)

Submitted to

D. Mohd Subri Tahir

Submission Date

1st July 2020

TABLE OF CONTENT

COVER PAGE
TABLE OF CONTENT
EXECUTIVE SUMMARY
1. INTRODUCTION………………………………………………………………. 1
2. PRODUCT OR SERVICE DESCRIPTION………………………………..... 2
2.1 Details of the Product or Service………………………………………… 2
2.2 Application of the Product or Services………………………………….. 2
2.3 Features of the Product…………………………………………………… 2
2.4 Development of the Product……………………………………………… 3
2.5 Market Expansion………………………………………………………..... 5
3. TECHNOLOGY DESCRIPTION……………………………………………… 6
3.1 Product Specification……………………………………………………… 7
3.2 Intellectual Property……………………………………………………….. 9
4. MARKET ANALYSIS AND STRATEGIES………………………………….. 10
4.1 Customers………………………………………………………………….. 11
4.2 Market Size and Trends…………………………………………………... 12
4.3 Competition and Competitive Edges…………………………………….. 13
4.4 Estimate Market Share and Sales……………………………………….. 17
4.5 Marketing Strategy………………………………………………………… 20
4.6 Marketing Budget………………………………………………………….. 25
5. MANUFACTURING AND OPERATIONS…………………………………… 26
5.1 Location…………………………………………………………………….. 27
5.2 Identify the 4M……………………………………………………………... 28
5.3 Estimate the Cost Per Unit of the Product……………………………… 30
5.4 Operations Budget………………………………………………………… 31
6. MANAGEMENT TEAM………………………………………………………... 32
6.1 Organizational Chart………………………………………………………. 32
6.2 Key Management Personnel……………………………………………… 33
6.3 Management Compensation and Ownership…………………………… 37
6.4 Supporting Professional Advisor and Services…………………………. 39
6.5 Administrative Budget……………………………………………………... 40
7. FINANCIAL ESTIMATES……………………………………………………… 42
8. PROJECT MILESTONES……………………………………………………... 56
9. CONCLUSION………………………………………………………………….. 57
APPENDICES…………………………………………………………………... 58
 EXECUTIVE SUMMARY

The report help us to find the miscellaneous of the existing products at the market. The lack
of sources and usage of the products to the potential buyers. It help a lot to the company for
facing the challenged among entrepreneurs. From the report, we can find the problem and the
solution to overcome it and be make our product the best among others.

We have make an observation among our potential buyers on how they want our products to
be innovate to meet and fulfil our potential buyer’s needs. We have done variety of observation
and all the result will compile and find the best solving. All feedbacks from our potential buyers
were important. From the observation we had find out certain things to our products that we
miss for instance our price range and the usage.

We have discuss and agreed to produce Port-Plastering Machine and confirmed it will fulfil all
our potential buyers needed. We have done several major innovation and addition of usage
that make the products more reliable to have for all. In these report, there were design of our
prototype for Port-Plastering Machine and the addition that we have did to our products. I hope
my team and I can be the best plastering machine producer that meets all needs of buyers.
We also have observed the cost that needed to produce our Port-Plastering Machine. All cost
and component were stated in our report.

PRODUCT CONCEPT
Super Port-Plastering Machine is a new innovation that main purpose is to solve one of the
construction problems. Empire-Tech will take this opportunity to come out with something new
and offer specific technology for our product to answer all the problems by the consumer.
Super Port-Plastering machine is a semi-automated brick wall plastering machine that
purposed to do plastering on brick wall and give a better result compared with manually
plastering process by workers. We believe that this Super Port-Plastering machine has a great
potential to compete in the market to solve problems.
TARGET MARKET
Our product were desired to own by all kind of user but certainly our market is more to
construction industries user due to several limitation:
 The majority in this marketing area is among contractor, machine Distributor
Company, developer, and any customer that involved in construction.
 Other industries except for construction industries not willing to buy this machine as it
rarely been used in their industries.
 The craftsmanship of the products were hard to find as it was new to the market. It
will take time and cost to ensure the products will stable towards the market

From all these observation, we target our potential buyer will come from construction industries
as our main purposed is to produce construction machinery and they were mainly use the
Port-Plastering Machine for their many purpose. We have variety of method for introduce our
product to customers. All these will be explained in our report.

PROFITABILITY

We have discuss our cost to produce the Port-Plastering Machine, and we were totally agreed
with our Port-Plastering Machine price. We have taken the profit between 30%-50% for each
Plastering Machine. All the profit were had deduced with our producing cost, craftsmanship,
component and others. We will spend also for our marketing process. With the amount of
percentage profit we take, we sure all these will be follow the flow that we had planned before.

MANAGEMENT TEAM

To ensure our company be the best among others, we have the best company organizational
structure. All members were specialized with their position and work task. We had choose the
best person for the position in our company. The main position were general manager, to
conduct all manager and give order to ensure all things in the company in the best flow, then
support with our marketing manager, that conduct our marketing process to ensure our
product know to all ass well, financial manager, to control and supervised the company finance
to ensure the company were not over spending or bankrupt, and operational manager, to
ensure all the company operation in an optimum and in the best way. With all these position
in our structure, we believe our company have a bright future to be the biggest market holder
for the Super Port-Plastering Machine.
1. INTRODUCTION

Nowadays, we always heard about delay in completing a construction project due to

several problems. One of the crucial problem faced by every party in construction site
is the lack of worker and energy to do the plastering on brick walls. In the manual
plastering technique, large amount of effort and worker need to be used in order to make
sure the job is done as scheduled.

Super Port-Plastering Machine existences solve almost half of the problems faced by
construction industry. The advantages include saving number of skilled workers
required and saving production time in order to avoid delay in completing a project.
Super Port-Plaster uses motor as its main component.

This idea of Super Port-Plaster Machine is generated regarding to the problem. Empire-
tech tend to provide a machine which is a Super Port-Plastering Machine that consists
of various function on it that can match and fulfil current requirement from the customers
in terms of technology specification, material used and its workability. This machine is
going to be a fresh innovation and invented as an upgrade to new product development
with functional specifications.

From the problems in old plastering techniques, their downsides, background of the old
plastering method and the decided aim to be achieve, following are some objectives
have been decided.
i. To produce a high quality of products that suit to the customers’ needs.

ii. To reduce human work especially work of plasterers.

iii. To produce simple structure, light weight, small cubage and easy to operate
machine.

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2. PRODUCT OR SERVICE DESCRIPTION

2.1 Details of the Product or Service

Our company had considered on the technology evolution and we have made a
decision to create a product which will contribute in the construction field by reducing
the time needed by a project to be completed. The product is known as semi-
automated Port-Plastering Machine. The proposed machine consists of an AC
motor, gear box, wire rope mechanism, pulley, hopper-tray, guide ways, etc. The
model has been fabricated considering a normal constructed brick wall, and further
validated through testing in real-time environment.

2.2 Application of the Product or Services

The Port-Plastering Machine were innovate to reduce construction problem in
construction site such as problem during plastering on brick wall. Our product give
more good features and function rather than other typical plastering machine. The
product itself can save construction time as this product was semi- automated and
can do plastering process on its own but must had supervision by skilled worker.

2.3 Features of the Product

The proposed machine consists of an AC motor, gear box, wire rope mechanism,
pulley, hopper-tray, guide ways, etc. This Port-Plastering Machine has been
fabricated considering with a normal constructed brick wall, and further was
validated through testing in real-time environment. For our plastering machine, there
is few performance for our product that we highlighted and believe this part will
strengthen our product in the market. One of the product performance is this
machine has vertical positioning system with high precision and fast positioning.
Other than that, this machine are using gear to rack up and down. It also running
slowly with low failure rate. Last but not least, the plaster board in this plastering
machine are using high-strength manganese steel. This will prevent from rust, high
toughness and long life.

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2.4 Development of the Product
As a company that want to be the main Super Port-Plastering Machine supplier, we
have our research and development team for our machine. We want to compete and
be the hardest challenger to other company in the market. To make our vision came
true, we had planning for the next three years, our machine will in the market with
new additional features. 3 years were enough for our company to produce better
machine than our machine now. In the research and development process, we will
test our machine and do variety of research to ensure the best outcome. After all
were passed, we will introduce our machine and all of these process might take 3
years of commitment and hardship of works from us. There were our development
program for our machine. The table below shows the total cost for one unit of our
machine. Basically, the total cost for our machine is RM 2400. On the market, we
are selling the machine for RM 5000. This price on market is including the cost for
workers and others.

MATERIAL PRICE
AC Motor RM 700
Gear Box RM 550
Wire Rope Mechanism RM 325
Pulley RM 225
Hopper-Tray RM 200
Guide way RM 400

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 Figure 1.0: 2D Image

Figure 1.1: 3D Image

The picture above shows the specification and material for our machine. The
electrical power will be transfer to AC Motor to ensure it will transfer the energy to
the Bearing. The Bearing will ensure that the Plastering box will move upward and
downward when the button is switch on. Additional of Rope and Pulley is added for
the operation of manual method.

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2.5 Market Expansion
As in our research and development program we have planned to innovate or
machine to increase users experience while using it, we also want to further our
product market to worldwide market. The opportunities were high because our
machine were relevant to all country. Every country is still developing, every day to
day there will be have construction around the world. Not enough of that, there is still
have renovation on existing building. Because of that, we believe our Port-Plastering
Machine will get demand in construction industries.

To make our vision achieved, we had think many different tremendous innovation
that make our machine highly recommended to own by all users that involved in
construction industries. With all of these features, we believed our machine will give
a big challenge to other company that produce the same types of machine and a
turning point for others to make a better Super Port-Plastering machine in the future.
We will increase our services and provide the best maintenance for our customers.
We will ensure they will get the best product with the best services in a reasonable
price. Besides, we also plan our machine for the next three years which is we will
make based on customer need and make improvement for our machine when there
are recommendation from the customers.

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3. TECHNOLOGY DESCRIPTION

Super Port-Plastering Machine was improved into a piece of equipment that implement
technology to fulfil the demand for solution on the construction problem that cause delay
in completing the construction project. For the current research, a plastering machine
have been in the market but only at certain country not in Malaysia. This required a long
time to improve the machine until it meet all the requirement from customer in Malaysia.
For this product, it is designed to reduce human work on plastering the brick wall. This
Port-Plastering Machine was designed that have the same quality as skilled workers in
plastering the brick wall. Because of that it will reduce man power during construction.
This plastering machine just need one or two skilled workers to handling and monitor the
machine while doing plastering process on brick wall.

The features that have in this Port-Plastering Machine this machine was an automatic
rendering machine that utilize the conveyor. The conveyor is functioning to taking mortar
forwardly and upwardly. This conveyor can take mortar or also can stop in any position
by hand control. This Port-plastering Machine can render from the bottom to the roof of
the wall by all direction. There have min-vibrators after the spatula in this plastering
machine. Thus, there is no need to worry if the surface of the wall is hollow and adhesion.
This machine can render the mortar and doing plastering process in any type of surface.
This Port-Plastering Machine also can save more than 20% of the raw material such as
cement and sand compared with the manual process. The capacity for this Port-
Plastering Machine is expected can cover 2 or 3 professional plasterers in one time.

The application that has in this Port-Plastering Machine is this automatic wall plastering
machine is the ideal equipment in construction site especially the work that involve with
plastering or rendering the brick wall. This Port-Plastering Machine also is an ideal
equipment to be bring during renovation process for residential building and office
building as the quality of work and the cleanliness during the construction process. This
Port-Plastering Machine can do plastering process on any type of walls such as a cement
wall, brick wall, concrete wall, hollow wall, light body brick, and also baking free brick
wall. The plastering material that can be use using this plastering machine is could be
lime, cement mortar, foam mortar, gypsum, and other material that related. The
plastering thickness using this Port-Plastering machine can be adjusted suit with each
operation that customer required.

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3.1 Product Specifications
Super Port-Plastering Machine is the new invention that can solve construction delay
that always happening because of the delay in plastering process. Our product is an
improvement of the existing product that produced by another company. This
product is a semi-automated plastering machine that can doing plastering and
rendering process by itself but just need a few of skilled workers to handle and
monitor this machine.

Figure 1.2: Port-Plastering Machine component

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Specification Description

AC Motor  AC Motor is an electric motor driven by an alternating current

 Commonly consist of two part which is outside stator and
inside stator
 Operate on similar principles as rotating motors but have their
stationary and moving part arranged

Gear Box  Used to increase torque while reducing the speed of a prime
mover output shaft
 Change the physical rotational direction of power transmission

Wire Rope  Wire ropes are used dynamically for lifting and hoisting
Mechanism  The very high strength of the rope wires enables wire ropes to
support large tensile forces and to run over sheaves with
relatively small diameters.

Pulley  Simple machine and comprises of a wheel on a fixed axle,

with a groove along the edges to guide a rope or cable.
 Used to reduce the time and energy taken to lift heavy
objects.

Hopper-Tray  Consists of an in-line vibrator and a hopper or tray in stainless

steel, managed by an electronic unit regulating the amplitude.
 Its function is to store, eject and dose bulk parts, according to
a signal that it received intermittently from the vibratory bowl
feeder.

Guide way  Functioning as the vertical, internal track.

 The guide way are fixed to two sides of the shaft; one guides
the elevator car and the other for the counterweight.

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3.2 Intellectual Property
Our product has been included the newest innovation and improvement of existing
product. Our company has combined the rendering machine with plastering
technique to create a new and fresh product for the user to overcome construction
problem in plastering process that has been stated in New Product Development
(NPD) and Business Modal Canvas (BMC) which is Super Port-Plastering Machine.
Our machine can do plastering and rendering process automatically. Even though
this machine was automatic, this machine still need one or two skilled workers to
handle and monitor this machine. But, it is still can save man power during
construction work and can maintain the quality of work in plastering and rendering
process.

Figure 1.3: AC Motor

Figure 1.4: Plastering and Rendering part

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4. MARKET ANALYSIS AND STRATEGIES

Marketing plan is very important to the marketing success and it also part of the business
plan. To start any small business and start-up, marketing is one of the important steps
towards a successful business. It helps us to focus our mind to the companies and
marketing teams on the process of marketing for example what is going to be achieved
and how we intend to do it. The essence of marketing is to understand what the
customers’ needs are and to develop a plan that surrounds those needs. Marketing plan
includes advertising, distribution and selling. To accomplish the aim of this company, our
marketing plan includes strategies typical of any marketing plan. The major marketing
mix tools are classified into four broad groups which are product, price, place and
promotion that is called the four P’s of marketing.

To kick start our venture, we create a new technology upgraded and satisfying market
offering product for our customers to enjoy yet will leave them waiting for more (product).
Pricing our products is one of the main tools in creating a successful business. We have
decided on the prices of our main product that will be charged to our customers (price)
and we will make the offers available to our target customers about the offer and available
promotions and persuades them of its benefits and merits (promotion). Our product is
something that can be called well known in Malaysia, so what it needs is a good
reintroduction through communication. Communication can be through nearly anything
in today’s modern world, so we going to communicate with our customers using
advertising through media advertisement or gives our samples and also through internet
to persuade our dearest customer.

Within a set of timeframe, our company must ensure that the management runs smoothly
and able to compete with outside competitor. An effective marketing plan is to be able to
identify the marketing activities that have the highest return on investments. To start any
business, we must have a solid marketing strategy as it is a foundation of a well-written
marketing plan.

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4.1 Customers

Our target market:

 Authorities
People who are in the Civil engineering industry that has the power to
determine, adjudicate or settle issues that has linked with civil problems. The
authorities that we target is the authorities in charge of construction building.
They are the person that having legal power to make and enforce the law of
the government.

 Developer
The individual that builds and buying a property. They will develop through a
renovation that either selling it for profit or renting. They also develop on
private land that provides living accommodations for one or more persons.

 Contractor and Consultant

Independent contractor and consultant where involve in the construction
business or corporation that provides goods or services to another entity
under terms specified in a contract. In general, they responsible for providing
all the material, labour, equipment and services necessary for the
construction of the project.

 Machine Distributor Company

An entity that buys noncompeting products or product lines, warehouses
them, and resells them to retailers or direct to the end users or customers.
Most distributors provide strong manpower and cash support to the supplier
or manufacturer's promotional efforts. They usually also provide a range of
services (such as product information, estimates, technical support, after-
sales services, credit) to their customers.

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4.2 Market Size and Trends
The market size refers to the value of the whole potential purchases by a group of
target market including the proportion controlled by the existing competitors. The
competitors are competing in the same market. As a big manufacturer, we have to
seek the opportunity to obtain one of the pieces in the market share. So, our
company target is the peninsular of Malaysia. The state that we target is all the 13
states in Malaysia (excluding Sabah and Sarawak).

MARKET TOTAL
SEGMENT CUSTOMERS MARKET SHARE
SIZE MARKET

AUTHORITIES
1 OR 675 Company shares = 20% = 20% x 675
DEVELOPER Competitors = 80% = 135

Company shares = 20% = 20% x 1005

2 CONTRACTOR 1005
AND Competitors = 80% = 201
CONSULTANT

Company shares = 20% = 20% x 825

3 MACHINE 825
DISTRIBUTOR Competitors = 80% = 165
COMPANY

Total sale unit per year 501

Total sale unit per month 42

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4.3 Competition and Competitive Edges
In our business operations, there are many strong competitors that sell the same
concept of the product. However, the material used to produce a product is different
to each other. Competitors that are from small company and some are from more
stable and big company carried out the same objectives and will give a great
competition in the market. In order to compete against them, we must recognize the
strength and weaknesses of our competitors in term of product, quality, price tag and
product line. The analysis has been done below to show our competitors, their
strength and weaknesses.

List of competitors:
 XINGTAI JUDU TECHNOLOGY CO.LTD
 EZ RENDA CONSTRUCTION MACHINERY FOSHAN LIMITED
 BEIJING CHENG GONG MACHINERY TECHNOLOGY

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XINGTAI JUDU TECHNOLOGY CO.LTD

Figure 1.5: Xingtai Judu Technology Co.Ltd logo

PRODUCT STRENGTH WEAKNESS

 Easy to install  Expensive

 Eco-Friendly  Can only
 Can produce high doing
quality during plastering
plastering process process only

 Can cover
large
amount of
work in one
time

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EZ RENDA CONSTRUCTION MACHINERY FOSHAN LIMITED

Figure 1.6: EZ Renda Construction Machinery Foshan Limited

PRODUCT STRENGTH WEAKNESS

 Easy to install  Not Eco-Friendly

 Can do plastering during construction
process and
 Expensive
rendering process

 Can cover large

amount of work in
one time

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BEIJING CHENG GONG MACHINERY TECHNOLOGY

Figure 1.7: Beijing Cheng Gong Machinery Technology

PRODUCT STRENGTH WEAKNESS

 Not easily to install

 Eco-Friendly
 Can cover large  can only do
amount of work plastering process
in one time only

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4.4 Estimate Market Share and Sales
4.4.1 Market share before the entry of Empire-Tech Enterprise
Market share is a comparative measure to assess performance against the
competitors. Table below shows the market share of the overall competitors before
the entry of our company, Empire-Tech Enterprise

MARKET SHARE
COMPETITORS
(%)

 XINGTAI JUDU TECHNOLOGY CO.LTD 25

 EZ RENDA CONSTRUCTION MACHINERY 20

FOSHAN LIMITED

 BEIJING CHENG GONG MACHINERY 15

TECHNOLOGY

 OTHERS 40

TOTAL 100

Table 1.1: Market share before the entry of Empire-Tech Enterprise

MARKET SHARE BEFORE ENTRY

25% XINGTAI JUDU TECHNOLOGY

CO.LTD
40%
EZ RENDA CONSTRUCTION
MACHINERY FOSHAN LIMITED
20% BEIJING CHENG GONG MACHINERY
TECHNOLOGY
15%
OTHERS

Figure 1.8: The pie chart of market share before the entry

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4.4.2 Market share after the entry of Empire-Tech Enterprise

MARKET SHARE
COMPETITORS
(%)

 XINGTAI JUDU TECHNOLOGY CO.LTD 25

 EZ RENDA CONSTRUCTION MACHINERY 20

FOSHAN LIMITED

 BEIJING CHENG GONG MACHINERY 15

TECHNOLOGY

 EMPIRE-TECH ENTERPRISE 20

 OTHERS 20

TOTAL 100

Table 1.2: Market share after the entry of Empire-Tech Enterprise

MARKET SHARE AFTER THE ENTRY

XINGTAI JUDU TECHNOLOGY

20% 25% CO.LTD
EZ RENDA CONSTRUCTION
MACHINERY FOSHAN LIMITED
20% BEIJING CHENG GONG MACHINERY
20% TECHNOLOGY

15% EMPIRE-TECH ENTERPRISE

OTHERS

Figure 1.9: The pie chart of market share after the entry

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 4.4.3 Estimation of sale for 3 years period

Service market share and sales

Year

2020 2021 2022

Market share (%) 20 25 30

Total sales in units

(assume each
42/month 52/month 63/month
category provided
504/year 624/year 756/year
equal amount of unit
in sales total)

Total sales in RM 2,520,000 3,120,000 3,780,500

Table 1.3: Estimated sale for 3 years

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4.5 Marketing Strategy
Marketing strategies play an important part to make sure the company success, gain
profit and achieve their goals. It also can define the loss for the company and plan a
better future of the company. Besides that, it is a strategy that integrates an
organization’s marketing goals into a cohesive whole. The first step started from
market research and will continue to focus to produce the quality and the best
product to be delivered to the customer or user. For our company marketing
strategies include product, pricing, place and promotion.

PRODUCT / SERVICE STRATEGY

 Product Design / Service package
 The product quality that we used is high quality but affordable and not
too costly. That is why we can sell it at a medium rate of pricing.
 The component included in the product is nowhere to be found in
other product which means that our product is unique with its own
functional purposes.
 This product also include the eco-friendly and safety measure for user
to be using. Safety barrier is included to discard the noises made by
the machine and it prevent from users to get hurt when operating our
product.

 After sale service

 We will give our customer first timer free maintenance services to
maintain the sold product. Term and condition apply.

PLACE STRATEGY
 Our company is located in TSI Business & Industrial Park, Kuala Lumpur
which is located in the well-known industrial area. This location will ease our
customer to find our company. For the alternative way to ensure our product
will arrive safely and in good condition into the hands of our customer, we
will transport our product to the nearby country through shipping. There are
well known services such as POS LAJU, JNT and Ninja Van that provide
good services of postage and among the company that can take care of their
goods. This strategy will make our business to be well known and attract
many customer other countries to deal with us easily.

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 PRICE STRATEGY
 Price is very important to attract customer and to ensure that people will buy
our product. In our company, we set our price is based on the component
include and feature available on our product which means that the price is
based on the total cost of the product including the standard markup. The
standard markup that has been set is aimed to get the profit that is desired
from the sale of our product. However, the price is still affordable. This is an
advantages for us as we know the customers will choose the suitable price
and product that have a lot of features included. The markup is 50% from the
product value.

Plastering Machine = total cost per unit for each product + markup + additional

= RM2400 + (50% of RM2400) + RM1400

= RM5000

PROMOTION STRATEGY
Promotion is very important in business as it is the most effective strategy to get
customer to buy our product. Promotion will attract our customer as it will promote
people to discover our product and at the same time to know the existence of our
product. Having promotion will let the public know that our product information and
thus will make them attracted to make purchases. It is the successful communication
between sellers and buyers for the purpose of influencing and informing potential
buyers in making the decision when purchasing.

Our objectives of promotion are as follow:

 To let people know our product existence

 To make people interested in our product aspects and features
 To tell people about our product information indirectly and directly

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There are many different ways to promote a product but as for our company has
choose as follows:

 PAMPHLETS
Pamphlets as one of the mediums to promote the product. It is a fantastic means
of communication as the message you wish to pass on to them is plainly
published on the pamphlets. The pamphlets will be distributed and is it the
effective ways to reach new customers. In the fact, some of the people that we
reach will not recognize our business existed until they take a look of our
pamphlet. Additionally, if our customer interested in our product they will keep the
flyer to set as a reminder of our business. The pamphlets are inexpensive to
produce and the design can be using our own creativity to make it interesting.

 SALES PROMOTION
Sales promotion is needed to attract new customers, to counteract competition
and to take the advantage of the opportunities that are revealed by market
research. It is made up of activities, both outside and inside activities enhance
company sales. Outside the sales promotion activities include advertising,
publicity, public relations activities, and special sales events. As sale promotion
often comes in the form of promotion, we will give our customer special price
which is by having a discount. The duration of the sales promotion will have a
specific date and time to begin and end. The sales promotion might include the
term and condition for customers to have their discount.

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INTERNET AND SOCIAL NETWORK

 SOCIAL MEDIA PLATFORM

The power of social media platforms such as Facebook, Twitter and Instagram
where the marketing is the next big thing that can happen to some of the
entrepreneurs. A temporary yet powerful fad that must be taken advantage of
while it is still in the spotlight. Using social media platform, it can increase our
brand recognition where the networks become the new channels for our brand’s
voice and content. This is important because it will make us easier to access new
customer and become familiar to existing customers. This method is free of
charge and it is a modern advertising method to use for marketing.

 WEBSITES
To promote our product, we also have created our own website. The address for
our website is http://www.Empireplasteringmachine.com.my where customers
can search this website online to get more information about our company,
features of the product and the latest promotion for our services. Through the
internet, the customer will have easy access, easy to use, cost effective, and
highly informative.

SERVICES AND WARRANTY POLICY

 WARRANTY
This product will covered by 2 years of warranty. The company covered for 2
months for the tools and 2 years for the product itself. If there are any
compliments, inquiries or complaints about the product, our customer can refer to
our company website or contact for further action.

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PRINTED MEDIA

 BUSINESS CARD
Every company has their own business card. Having a business card will make
customer has a platform to contact us and they will save us card inside their wallet
as the card are made in hand able size to carry everywhere. Therefore, all the
managers will have their own business card. The company will provide the
amount of 50 per each person. The business card size is 7.5cm x 5.5cm.

 SIGNBOARD
Using signboard will attract people that passing through specific area that the
signboard located. The signboard we will include our product name, location,
phone number and company logo. The font will be arranged accordingly to the
size of the signboard as we will have limited space to put every information. So
the signboard will be designed with interesting design so that it will attract the
customer to read and look and with the size of 4ft x 10ft it will absolutely make
people notice of its existence.

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4.6 Marketing Budget
Our company has taken into the consideration for the cost of marketing expenditure
in order to make consumer notice our product. So for the marketing budget, we have
our own signboard which cost RM1500 for a unit. The company also decided to buy
delivery vehicles which are 1 unit lorry which cost RM20000. For the promotion and
advertisement such as pamphlets and travel expenses for transportation of the
product for shipping purposes.

PRICE PER
NO ITEMS UNITS TOTAL (RM)
UNIT (RM)

1 Signboard 1 1,500 1,500

2 Pamphlets 200 0.50 100.00

3 Business card 200 1.00 200.00

4 Lorry 1 20,000 20,000

TOTAL 21,800

OTHER EXPENSES

CAPITAL MONTLY OTHER

NO ITEMS
EXPENSES EXPENSES EXPENSES
(RM) (RM) (RM)

Promotion and
1 1,500.00
advertisement

Insurance and road tax

2 for 750.00

motor vehicle
3 Travelling expenses 700.00

TOTAL 2,950

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5. MANUFACTURING AND OPERATIONS

Operation is one of the important parts when organizing a business to ensure that the
business is able to produce product or services according to the specification quality and
clients. Operation planning is a process or an activity carried out after the marketing plan.
It takes one or more inputs, transforms and adds value them, providing one or more
outputs of good services to the clients.

It is to ensure the direction and the control of process following the procedure. The
operations plan also will keep the staff to be more focussed during the times of high to
make sure they can work under the stress and maintain the structure of goals while
preserve the health of the operation.

By selecting appropriate techniques and developing several operations strategies, it will

help the organization of the company to compete with their competitor confidently.
Moreover, when organization experienced the changes such as growth or a market
transition often, a new plan needs to be created and evaluated properly. The competitive
priorities are needed to determine the effectiveness of the operational plan.

As the conclusion, a successful operations plan is vital to the successful performance of

an organization. Hence, helps the organization to achieve their goals

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5.1 Location

Figure 2.0: The location of Empire-Tech Company

Our main premises are located near to the main road and other design premises.
The location was chosen because it is very strategic and due to near to the main
road so there are high chances that people will notice our premises. It is also in the
industrial area so it is near to the supplier for our Super Port-Plastering Machine.
The main road that is the nearest to our location give us the advantages of shipping
goods as we will not have a transportation problem. The premises also provided
extra parking for our office, so it will make our workers easier to come to the office
for work and also for our customer to visit the premises.

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5.2 Identify the 4M
 METHOD
This process flow chart shows the installation of Super Port-Plastering product:

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 MACHINE
There is some machine that our company used to produce our product. The
function of the machine is to make ease the work and to finish it in a short period
of time. The type of machine that our product need is the transferring machine
and packaging machine. Transferring machine works to move the material from
one section to another section in a short time. So that the worker does not need
to move the material themselves where it will consume time to produce the
product before the installation at site. The next machine is the packing machine.
This machine will make the packing perfectly complete and it is also to avoid any
damage to our product. Packaging is also one of ways to attract our customer to
but our product.

 MATERIAL
The Super Port-Plastering machine needed 6 material to complete the production
which is AC Motor, Gear Box, Wire Rope Mechanism, Pulley, Hopper-tray, and
Stainless Steel Stand. The price for total material needed to produce one product
is RM2400.

TYPE OF MATERIAL

AC Motor Gear Box Wire Rope Mechanism

Pulley Hopper-Tray Stainless Steel Stand

Table 1.4: The type of material used to produce a product

 MAN POWER
The starting of our business, we hired 6 workers and salary per person is
RM1500/month. There has EPF and SOCSO. The company provides 13% of
salary to EPF and RM37.65 for SOCSO. The overall total salary is RM1732.65
and the total of 6 workers is RM10395.90. The salary will be raised as if the
company having a lot of profit and success or depending on the worker
performance.

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5.3 Estimate the Cost Per Unit of the Product
The estimation of cost for our product is based on the latest pricing in the market for
all the materials. The materials for our product are obtained from the supplier where
they will supply our company with excellent grade products at an affordable price.

The table below shows the price and type of material:

TOTAL
SPECIFICATION DIMENSION MARKET PRICING
PRICING

Wire Rope Length : 10 meter RM 32.50 per meter RM 325.00

Mechanism

Stainless steel Length : 10 meter RM 40.00 per meter RM 400.00

Stand

AC Motor - RM 700.00 RM 700.00

Gear Box - RM 550.00 RM 550.00

Pulley - RM 225.00 RM 225.00

Hopper-Tray - RM 200.00 RM 200.00

TOTAL RM 2400.00

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5.4 Operations Budget
The operating budget will be considered machine, raw material uses for the
production, personal protective equipment for the workers and also the maintenance
expenses. The table below show the item listed for operating the business as stated:

PRICE PER
NO ITEMS UNITS TOTAL (RM)
UNIT (RM)

1 Machinery & Equipment 20,000 20,000

2 Personal Protective 6 100.00 600

Equipment

3 Furniture 1,000

TOTAL 21,600

OTHER EXPENSES

MONTHLY
NO ITEMS CAPITAL EXPENSES OTHER
EXPENSES (RM) EXPENSES
(RM) (RM)
1 Maintenance expenses 2,000

2 Salaries, EPF & SOCSO 10,396

3 Raw material and 100,800

packaging per month

4 Carriage inward 600

and duty

TOTAL 113,796

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6. MANAGEMENT TEAM
EMPIRE-TECH ENTERPRISE is an organizational structure based on functions in the
organization same as other company. The firm is divided into administration, operational,
marketing, finance, under a general manager. There are five important people in order
to run this company smoothly. People have their own expertise in their job position. The
important people are as below:

6.1 Organizational Chart

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6.2 Key Management Personnel

NAME AND POSITION DETAILS

6 years’ experience in
Career Highlight
managing Akira
Manufacturing Sdn.
Bhd.

Fluently speak in
English and Malay
Can speak in
General Manager Mandarin
Skills
MUHAMMAD MUIZZEY AUFA BIN MOHD Good in office
ALIUDDIN management and
communication
skill.

Diploma in Civil
engineering
BA (hons) in Civil
Background
Engineering
Infrastructure

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 NAME AND POSITION DETAILS

4 years’ experience as
Career
Administration Manager
Highlight
in Industronics Sdn.
Bhd.

Fluently speak in
English and Malay
Administration Manager
Good in office
BADRUL HISYAM BIN ABDULLAH Skills
management and
communication
skill.

BA (hons) in Business
Background Management, UKM.

NAME AND POSITION DETAILS

5 years’ experience as
Career
Marketing Manager for
Highlight
the Sakura Sdn. Bhd.

Fluently speak in
Marketing Manager English and Malay
MUHAMMAD FAUZAN BIN ROHANI Good in
Skills
communication
skill, editing and
organizing.

BA (hons) in marketing,
Background
USM.

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 NAME AND POSITION DETAILS

3 years’ experience as
Career
consultant of BR
Highlight
consults consulting
engineers.

Operational Manager Fluently speak in

AHMAD SYAKIR BIN IDRIS English and Malay

Skills Expert in
organizing the
operation of
product.
BA (hons) in Civil
Background
Engineering, Universiti
Teknologi Mara (UITM).

NAME AND POSITION DETAILS

4 years’ experience as
Career
Maybank accountant.
Highlight

Financial Manager
Fluently speak in
MOHAMAD IKMAL SHAFIK BIN English and Malay
JAMALUDIN Skills
Good in balancing
the account.

Bachelor in
Background
Accountancy (Hons)
and management,
UPM.

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 SCHEDULE OF DUTIES AND RESPONSIBILITIES

POSITION DUTIES AND RESPONSIBILITIES

 Coordinate the entire department in the company.

MUHAMMAD MUIZZEY
 Solve the problem which is some in business to make decision.
AUFA BIN MOHD
ALIUDDIN  To plan, implement and control the overall management of the
business.
(GENERAL MANAGER)
 Make a short and long business planning.

 Handle the staff salary payment.

BADRUL HISYAM BIN
 Arrange employee task schedule in order to run business operation
ABDULLAH
and activity.

(ADMINISTRATION  Develop plan to objective that will optimize effectiveness among the

MANAGER) workers.
 Ensure effectiveness of the financial and operational control that
protects assets.

 Responsible to increase the market sale efficiently and expand the

MUHAMMAD FAUZAN
market.
BIN ROHANI
 Ensure the marketing management is under control and always up to

(MARKETING date.

MANAGER)  Planning the marketing strategy and analyse market.

 Make sure the services were provided fulfil the quantity requirement
AHMAD SYAKIR BIN and client need.
IDRIS  Make sure the facilities to run the operation is enough.
 To guide and give advices for service which is offered.
(OPERATIONAL
MANAGER)
 To prepare the budget and company financial statement.
MOHAMAD IKMAL
 To determine the amount of money that should be invest.
SHAFIK BIN
 To control the company cash flow.
JAMALUDIN
 To be responsible on every payment expenditure or money received.

(FINANCIAL
MANAGER)

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6.3 Management Compensation and Ownership
The total amount of equity invested by all the shareholders to start the business is
RM50,000. Each manager contributes 20% share of the ownerships which about
RM10,000 per manager.

AMOUNT OF
SHARE OF
EQUITY
NAME AND POSITIONS
OWNERSHIP
INVESTED
(RM)

MUHAMMAD MUIZZEY AUFA BIN MOHD 20% 10000

ALIUDDIN

BADRUL HISYAM BIN ABDULLAH 20% 10000

MUHAMMAD FAUZAN BIN ROHANI 20% 10000

AHMAD SYAKIR BIN IDRIS 20% 10000

MOHAMAD IKMAL SHAFIK BIN JAMALUDIN 20% 10000

Table 1.5: Compensation and Ownership of the company

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 Below is the management compensation of each key member of the management team:

MONTHLY EPF SOCSO

TOTAL
POSITION NO SALARY CONTRIBUTION CONTRIBITION
(RM)
(RM) (RM) (RM)

GENERAL
1 2500 325 37.65 2862.65
MANAGER

ADMINISTRATION
1 2100 273 37.65 2410.65
MANAGER

MARKETING
1 2100 273 37.65 2410.65
MANAGER

OPERATING
1 2100 273 37.65 2410.65
MANAGER

FINANCIAL
1 2100 273 37.65 2410.65
MANAGER

TOTAL 5 10900 1417 188.25 12505.25

Table 1.6: The management compensation and ownership

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6.4 Supporting Professional Advisor and Services
TELEPHONE LINE

Figure 2.4 Telekom Malaysia logo

Our company telephone line is provided by Telekom Malaysia ™ a non-government

agency. The telephone line can be used as a medium for communication with our
customer. The customer can contact us via telephone to have direct contact
communication.

INTERNET

Figure 2.5 Telekom Malaysia Internet (UNIFI) logo

Our company provides an internet connection from the Telekom Malaysia TM. The
internet is an advanced way for us to approach our customer and in the same time
to promote our product. Our company can check email and website for further notice.

INDICATES NAME AND AFFILIATION

NAME OF PROFESSIONAL ADVISORS SERVICES PROVIDED

MAYBANK Berhad Banking and loan advisor

Dr Mohd Subri Tahir Marketing and Consulting advisor

Table 1.7 Indicates name and affiliation

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6.5 Administrative Budget

EQUIPMENT AND FURNITURE

PRICE PER
NO DESCRIPTION QUANTITY TOTAL (RM)
UNIT (RM)
Office Equipment
Photocopy Machine 1 3800.00 3800.00
Telephone 5 80.00 400.00
1 Dustbin 5 3.00 15.00
Financial Calculator 2 30.00 60.00
Fire extinguisher 1 250.00 250.00
Personal computer 5 1300.00 6500.00
TOTAL 11025.00
Furniture
Office chair 5 60.00 300.00
Office table 5 115.00 575.00
2
Chair 4 30.00 120.00
Cupboard 2 130.00 260.00
Banquet table 1 60.00 60.00
TOTAL 1315.00
GRAND TOTAL 12340.00

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OFFICE STATIONARY

PRICE PER
NO ITEMS QUANTITY TOTAL (RM)
UNIT (RM)

1 Pen 10 0.80 8.00

2 Marker pen 3 1.00 3.00

3 Stamp Ink 3 1.00 3.00

4 A4 paper 2 10.50 21.00

5 Liquid paper 2 3.00 6.00

6 Pencil 5 0.50 2.50

7 File 4 2.00 8.00

TOTAL 51.50

OTHER EXPENSES

Capital Monthly Other Expenses

NO ITEMS
Expenses (RM) Expenses (RM) (RM)

1 Utilities bill 300.00

2 Office rental 2500.00

3 Deposit 3000.00
(Rent, utilities, etc.)
4 Renovation 5000.00

5 Business Registration & 200.00

License
TOTAL 11000.00

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7. FINANCIAL ESTIMATES

Financial planning is a process, not a product. It is the long-term method of managing

your finances so you can achieve your goals and dreams, while at the same time
negotiating the financial barriers that inevitably arise in every stage of life. In order to
create a sound financial plan, goals must first be established. Data is then gathered to
analyses and evaluate your financial status. Once complete, your plan can be developed
and implemented. Monitoring the plan on an ongoing basis is essential in order to make
necessary adjustments to reach your goals.

A financial plan is a plan that shows the short and long-term financial requirements to
start a new business or project. A financial plan covered all the financial data from the
operating budget which are the marketing, production or operations, and administrative
budgets without financial plan, any business or project cannot run or function effectively.
The success of a business is depending on their financial plan. By planning and
controlling, it may help the organization to develop and strictly achieve the financial
objective plan of the business.

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ADMINISTRATIVE EXPENDITURE

MARKETING EXPENDITURE

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OPERATIONS EXPENDITURE

SALE PROJECTION & PURCHASE PROJECTION

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PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

ADMINISTRATIVE BUDGET

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MARKETING BUDGET

OPERATIONS BUDGET

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DEPRECIATION SCHEDULES

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LOAN & HIRE-PURCHASE AMMORTISATION SCHEDULES

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CASH FLOW

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PRODUCTION COST PRO-FORMA STATEMENT

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PRO-FORMA INCOME STATEMENT

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PRO-FORMA BALANCE SHEET

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FINANCIAL PERFORMANCE

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GRAPH FINANCIAL PERFORMANCE

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8. PROJECT MILESTONES

DEADLINES (MONTH)
ACTIVITIES
1 2 3 4 5 6 7 8 9 10 11 12

Incorporation
of venture

Completion
of design and
development

Completion
of prototype

Obtaining
sales
representative

Signing of
distributors
and
dealers
Ordering
material

Starting of
production or
operation

Receipt of
first order

Delivery of
first sales

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9. CONCLUSION

Super Port-Plastering Machine existences solve almost half of the problems faced by
construction industry. The advantages include saving number of skilled workers required
and saving production time in order to avoid delay in completing a project. Super Port-
Plaster uses motor as its main component.

As an entrepreneur, Empire-Tech will take this opportunity to come out with something
new and offer specific technology for our product to answer all the problems by the
consumer. The proposed machine consists of an AC motor, gear box, wire rope
mechanism, pulley, hopper-tray and stainless steel stand. The model has been
fabricated considering a normal constructed brick wall, and further validated through
testing in real-time environment. This innovation is to create a semi-automated wall
plastering machine which can work alongside the workers to reduce the time taken to
finish a task and to reduce physical strain on the workers.

These products have their own price according to the latest market price. The total price
of our one unit machine is RM5,000. The market share that our company will first
contribute is about 20% where we will be selling 42 machines per month and 504
machines per year. The company total sale for the first year is estimated for RM2,520,000
and our market share will increase 5% every year.

The company management team will have 5 main manager which are general manager,
administration manager, marketing manager, operating manager and financial manager.
All this manager is selected from experience worker to be in the main team. The
contribution for the share of ownership is 20% per manager which equivalent to
RM10,000 where the shareholder to start the business needed at least RM50,000.

After the estimation of market size, sales forecast, operational and marketing analysis
and financial statement of the business is completed. We are going to proceed with a
request for loan approval from the bank to start our business and have a proper business
proposal for our business that will be submitted to the selected bank.

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APPENDICES
 Product prototype

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 Questionnaire Form

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