PAPIR

“Tired of your makalat na papeles? Don’t worry!

Here in Papir, we’ll make it Papel-less”

A Business Plan

Presented to the Faculty of Senior High School

STI College Novaliches

In partial fulfillment for the requirements of Entrepreneurship

Humanities and Social Sciences Strand

By

Cueva, Justine Antonio, Cabrera

Cacho, Angelo, Lorca

Garcia, Kristine, Ronato

Lagaras, Carlen Joyce

Monarba, Lyngellie, Rolea

Ravago, Thea Jane, Siawinngco

Tutop, Princess Joy, Mercado

Michelle Natividad
Faculty

April 2021
 Acknowledgement

First and foremost, we would like to genuinely thank and praise the Almighty God for
giving us enough knowledge, creativity, and will to finish our project. Without Him, all of this will
not be possible, including our product and business plan.

It is our pleasure to express our sincere gratitude to Ms. Michelle Natividad, our beloved
professor and adviser in entrepreneurship, for providing us a great opportunity to explore more of
ourselves, specifically in the business-making field. Moreover, the guidance and effort she has
exerted to make this project efficiently accomplish is undeniably appreciated.

We are also profusely gratified with the help exerted of the STI faculty on guiding us and
our potential company’s process in becoming better one. We will not be able to provide an
exemplary outcome without your support.

We are also extremely grateful for the participants who became a part of Papir company's
progression. It is an honor to for the business proponents to work with numerous people who are
passionate for the environment. Our product will not become better, if it weren't for your willing
participation and time.

To our target market, the senior high school students of Barangay San Bartolome, it is
with our sincere pleasure to introduce our Papir company with people possessing honesty
and love for environmental promotion. Thank you for giving us time and attention for letting us
demonstrate our very own product. May it give you an inspiration to value and promote the
betterment of the environment more as you already were.

We would like to give our extensive recognition to our fellow Grade 12 Humanities and
Social Science Students (HUMSS) for being a part of this academic journey
through expressing each other support and team work in order for all of us to finish this project
with excellent result.

To our family and friends, who shows continuous love and support, thank you for giving
us motivation to continue doing and being better. Your encouragements have helped us, along
the way, to remind us the reason why we have started this project-- and that is to start an
environmental change for the betterment for the people we hold dear.

For the hard work, effort, and heart for establishing a company with commendable
purpose, it is right to thank the business proponents itself, led by Mr. Justine Cueva. The success
of this project is possible because of each member’s perseverance, cooperation, and effort to
contribute willingly. May this project help to discover our business and corporate
adroitness, to enhance our own skills and creativity, and to develop our characters and values to
become a better student and businessman.
 Table of Contents
Section 1 ................................................................................................................................................. 1
INTRODUCTION ................................................................................................................................... 1
1.1 The Business Concept and Model ............................................................................................... 1
Business Concept ............................................................................................................................. 1
Business Model................................................................................................................................ 1
Target Performance ............................................................................................................................. 2
Section 2 ................................................................................................................................................. 3
EXECUTIVE SUMMARY ......................................................................................................................... 3
Section 3 ................................................................................................................................................. 4
BUSINESS PROPONENTS ...................................................................................................................... 4
3.1 Company Profile......................................................................................................................... 4
3.1.1 Logo, Name, Tagline ................................................................................................................ 4
Organizational Structure ...................................................................................................................... 5
Section 4 ................................................................................................................................................. 7
TARGET CUSTOMERS AND MAIN VALUE PROPOSITION ........................................................................ 7
Section 5 ................................................................................................................................................. 8
THE MARKET ....................................................................................................................................... 8
5.1.1 Marketing Mix......................................................................................................................... 8
5.1.2 Marketing Strategies ............................................................................................................... 9
5.1.3 Marketing Budget ................................................................................................................. 10
5.2 Industry Dynamics.................................................................................................................... 10
5.3.1 Macro Environmental Factors (S.W.O.T Analysis) .................................................................. 10
5.3.2 Macro Environmental Factors (P.E.S.T.E. Analysis) ................................................................. 11
5.3.3 Micro Environmental Factors (C.O.S.M.I.C. Analysis) ............................................................. 12
5.4 Size, Potential, and Realistic Share of the Market ..................................................................... 13
Section 6 ............................................................................................................................................... 14
Product and Service Offerings............................................................................................................ 14
6.1 Description of the Product ....................................................................................................... 14
6.2 Highlights of the Product that would most appeal to the target customers. ............................. 14
6.3 Presentation of the available distribution channels. ................................................................. 14
Section 7 ............................................................................................................................................... 15
Enterprise Strategy ............................................................................................................................ 15
7.1.1 Mapping of Competitive Landscape ...................................................................................... 15
 7.1.3 Enterprise Positioning ........................................................................................................... 16
7.2 Enterprise Delivery System....................................................................................................... 16
Section 8 ............................................................................................................................................... 18
Environmental and Regulatory Compliance ....................................................................................... 18
Laws, rules, and regulations of the Company ................................................................................. 18
Business Licenses ........................................................................................................................... 18
Laws, rules, and regulations of the Industry ................................................................................... 21
Section 9 ............................................................................................................................................... 22
Financial Statement ........................................................................................................................... 22
Start-up Capital .............................................................................................................................. 22
List of Starting-up Business Expenses (Administrative Expenses) .................................................... 22
List of Starting-up Business Expenses (Operating Expenses) ........................................................... 23
Survey Result and Interpretation ........................................................................................................... 25
Curriculum Vitae ................................................................................................................................... 31
Documentation ..................................................................................................................................... 46
 Section 1
INTRODUCTION

The trend of paper recycling has been long over due for years, it is easy to make and easy
to produce, combined with aesthetic production and style, the Papir company aims to maximize
the utility of recycled paper on the world of crafting and stationary industry. Creating handmade
paper also means the removal of industrialized and factory-made processes in the production
department, further decreasing the effects of green house gasses, and insinuating the company’s
values of providing eco-friendly product.

1.1 The Business Concept and Model

Business Concept
Each of the hand-made recycled paper is 100% eco-friendly, and each of the paper the
company produces are 100% recycled paper and will only be collected from different resources
such as news paper, regular papers, and fiber-based paper. With the three main product offers
that is unique to the market, and special product offerings, this product are sure to capture the
attentions of stationary investors, crafting, journalling, and paper enthusiasts. Based on the ever-
growing demand for aesthetic materials, and journalling supplies the company aims to satisfy the
customer’s demands, with simple, yet effective paper design ideas, bundles, and variations, that
is both aesthetically pleasing, and would provide significant help to the environment.

Business Model
Through the use of direct sales business model, the company will organize an online
webinar demonstrating the production processes, marketing strategies, and product offerings that
is never before seen for a recycled paper product. The Papir Business Model is unique to the
market, and industry of paper production, and aims to reach greater audiences, clients, and
students that is a big fan of textured, regular, and organic paper products. Through this business
model the team is sure to showcase the importance of eco-friendly products, and the ways an
individual can innovate this simple product into greater heights that would cater to different
interests of the people.

1.2 The Business Goals: Vision, Mission, Objectives, and Performance Targets

Vision
The company believes that the current generation is the face of earth the company seizes
to produce effective and quality paper products at affordable prices while growing from a small
start-up business to leading company in the world that will be recognized of its innovation.

Mission
To create sustainable paper for crafts and planting, decrease paper pollution and to
commit ourselves in building customer loyalty and confidence by establishing the highest quality
paper products.

Objectives
 To make Papir Company known inside the market.
 To develop variety of paper product designs through innovation and time.

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  To create a product that will start a trend of using recycled papers that will help the
consumers to find useful utilization of used paper.
 To introduce a paper product that is eco-friendly and is beneficial to the environment by
reducing the amount of paper waste.
 To produce a paper product that will be loved by the consumers.

Target Performance

One of the main goals of the Papir company is to pave a way inside the market. The
company aims to appear in various online art shops, and stationary stores such as, Art Bar,
Artillery Philippines, Etsy, and Tokyo Finds. Establishing an online presence, and notoriety in
social platforms such as Facebook, Instagram, and Twitter is also one of the company’s main
target performance in order to reach wide audiences, especially through the times of the
pandemic.

The Papir Company wants to offer more products as the time develops in order to be
dynamic in terms of the expansion of the products. Moreover, this would also serve as an idea to
introduce themselves inside the market by catching the individual and various taste of the
consumers. Subsequently, the company desires to improve and enhance the current products
into better quality ones in the future.

The team aims to start of a trend of using recycled papers into reusable ones. Creating a
trend means producing an innovative product and it being significantly known and shared by the
community which leads to a high rate of sale. This also implies the possibility to share the
company’s prime goal of reusing used papers. However, this would not only a cause for the team’s
benefit, but also for the beneficial of the environment.

Papir Company’s products focuses on the reusing of already used paper to create a new
and chic paper designs, which manifests the eco-friendly aspect and its embodiment of helping
the environment through the reduction of paper waste through recycling.

Catching the taste of the consumers is one of the vital ingredienst for a successful
business. These consumers will be the market foundation, as they are the ones who will make
the business grow eventually, hence, Papir company aims to produce a product that will capture
the hearts of the stationary and crafting fanatics, as well as wider demographic in the industry.

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 Section 2
EXECUTIVE SUMMARY

The Papir company is established in order to lessen the paper pollution both in the physical
environment, and major bodies of water. Several studies based from different ecological
perspective states that although produced with less green house gasses, papers are actually non-
biodegradable and would not completely dissolve in water. The Papir company is not simply
established in order to profit in the continuing demand of paper in the stationary and crafting
industry, but also to lessen the paper production in the means of creating innovative, and
aesthetically pleasing products. The Papir company’s three main product variation: The Regular
Papir, Scented Papir, and Plantable Papir, will cater to the needs of paper hobbyists, Journalling
fanatics and alike. With product membership, bundles, discounts, and vouchers specified on the
special product offerings sections the company knows that reaching bigger audiences is not far
of a goal. The company aims to attract students, crafting enthusiast, journalling fans, and
hopefully future stationary sellers, investors, and major companies such as National Bookstore,
Best Buy, Daiso, and Papemelroti.

In consideration with the on-going pandemic and current sociological situation, the team
is sure that it will not hinder the business operation of the company, for the manufacturing
department is sure to deliver and execute quality products with the utility of online shops, and
online platforms. Making sure that each quality recycled papers are in good condition, and its
authentic aesthetic qualities. So what are you waiting for, make your life papel-less, and have
some PAPIR!

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 Section 3
BUSINESS PROPONENTS

3.1 Company Profile

The Papir company is composed of key internal personnel, manufacturing and packaging
department, and a marketing department. The Papir Company is consisting of 7 highly skilled-
individuals that are ready to innovate, operate and provide business strategies in accordance with
the business plan. The marketing department is composed of two individuals that are familiar with
marketing strategies in mass production. The manufacturing, and packaging department will be
composed of 2 individuals that will ensure the product’s quality standard. The company will also
have 2 key internal personnel that will deal with the financial aspect of the company.

3.1.1 Logo, Name, Tagline

The combination of the word “Paper”, and “apir” a filipino word for High-five, symbolizes
the company’s modern take to the recycled paper journalling trend; for the product the company
incorporated designs and variations that will surely capture the hearts of crafting, journaling,
paper, and planting enthusiasts. As the action “apir” is used in several occasions of triumph,
agreement, and general positive communication, the company would like to provide positive
causes to this world. An impact that even a product as simple as a recycled-paper can provide
for this planet.

The company’s tagline was based on the word papeles, a filipino term for a pile of paper,
on this particular tagline the pile of paper was used as a pun, interconnected with the term papel-
less, which means “less-paper”. The company’s aim is not only to produce products, but also
showcase innovation through unique ideas, witty and humorous marketing strategies, one that
emphasizes the importance of genuine human connection among the staffs and the customers.
So what are you waiting for! let’s have some Papir, and make this world Papel-less!

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 Organizational Structure

Cueva, Justine Antonio C.

Chief Executive Officer
Function: A chief executive officer (CEO) typically acts as the head of a company and reports to
the board of directors.
Capabilities: Capable of leadership, demographic, and marketing analysis. Capable of product
innovation.

Lagaras, Carlen Joyce

Chief Operating Officer
Function: The chief operating officer oversees the manufacturing, production, sales and personnel
matters of an organization.
Capabilities: Capable of fluent Communication, leadership skills. Can finish tasks independently.

Cacho, Angelo L.
Chief Marketing Officer
Function: A chief marketing officer (CMO) leads the marketing team in developing, implementing
and delivering marketing campaigns to prospective customers as well as customer outreach via
social media.
Capabilities: Capable of negotiations, and product deals. Strategic marketing plan, and product
design enhancement.

Ravago, Thea Jane S.

Chief Financial Officer
Function: A chief financial officer is responsible for overseeing and directing the annual and long-
term financial goals of an organization.
Capabilities: Capable of Critical Thinking, Customer service skills, and business management.

Monarba, Lyngellie R.
Budget Analyst and Social Media Manager
Function: Budget analysts prepare budget reports and monitor spending. Budget analysts help
public and private organizations plan their finances.
Capabilities: Fluency in communication skills, capable of editing files. Basic skills in microsoft
softwares, and editing media.

Tutop, Princess Joy M.

Operations Manager
Function: An operations manager is a key part of a management team and oversees high-level
HR duties, such as attracting talent and setting training standards and hiring procedures.
Capabilities: Capable of supervising, efficient communicator, and listener. Immediately
understands concepts, and innovates products.

Garcia, Kristine
Executive Assistant
Function: They perform various office management duties, provide clerical support and often
handle tasks that have a direct effect on the success of the business.

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Capabilities: A compliant employee, prompt and aware employee. Can perform tasks fast and
efficiently.

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 Section 4
TARGET CUSTOMERS AND MAIN VALUE PROPOSITION

4.1 Target Audiences

The target audiences of the company will be the grade 11 Humss students of STI College
Novaliches. As an assumption this particular demographic is deemed as more interested in
purchasing recycled paper products, since students from this specific track are known to be
politically, socially and enviromentally aware. Hence, it will facilitate the said set of students in
grasping a specific concept that they can use. Since, they are Humanities and Social Sciences
students, they are also aware of the negative effects of waste paper on the environment, and as
a result of the company’s offering, they will discover how to prosper economically, and practically
with unique recycled paper innovations. They will learn how to make a product that is both
innovative, and with low-cost production.

4.2 The Main Value Proposition to the Customer

The product is unique because The Papir Company offers (3) three different variations of
paper to choose from, namely the regular Papir, the scented Papir, and the plantable Papir. A set
of products that is yet to be made, and is far to the Paper production nichés that already exists in
the idustry. It helps other people by giving them a source of living. It helps the environment by
using recyclable papers instead of a new one in making our products. Also, the prices are
significantly affordable, yet utilizes high quality papers that will surely be appealing and convenient
to the costumers.

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 Section 5
THE MARKET

5.1.1 Marketing Mix

Product
The Papir company has three different product variations. First is the Regular Papir, a
regular recycled paper with variation of designs, colors, and patterns. Second is the Scented
Papir, the papir company’s version of the scented papers that is widely used on the world of
stationary, and crafting community, on this variation the company will provide a limited selection
of scents that is appropriate for gifts and crafting endeavors, this variation has the sweet vanilla
scent, the lavender scent, and the refreshing rose scent. Third is the Plantable Papir, a plantable
recycled paper that is embedded with seeds of plants that can be easily grown, as of today, the
company only has a single variation of this product which is the Vietnam rose, this product comes
with a guide in order to properly grow the Plantable paper. Each of the Papir will be in a non-
biodegradable recyclable paper envelops, designed to function as an additional crafting or
journalling material, which results for the manufacturing department to produce an approximate
zero-waste with the over-all product design.

Price
The price of the Regular Papir, and the Scented Papir is three pesos each (Php 3. 00),
and the plantable Papir costs five pesos each (Php 5.00). Each of these individual papers are
reasonably price, in consideration with the materials used and man-power that is needed during
the creation of the product. The special product offers will include discounts, bundles,
memberships, and a charity percentage donation to our chosen foundation outlets, all of which
will be specified in the Pricing, and Promotional Strategy section of the Business Plan. The
company believes in its values to build customer loyalty, and credibility among the products,
creating a discount offers will not only help the customers, but will also benefit those in need.

Promotion
The product promotion of the Papir will be administered through the use of social media,
in the form of advertisements, product teasers, posts, and a webinar. In consideration with the
on-going pandemic, the company aims to be safe, and inclusive to all kinds of people, utilizing
social media to the company’s advantage will reach bigger audiences, and patrons.

Place
The Papir flagship store is going to be located near the STI College Novaliches Academic
Center if possibly approved for a physical store. In consideration with the pandemic, and in order
to properly operate during the stricter lockdowns, the chosen members of the Papir company will
be the part of the manufacturing, and packaging process on their own homes. Utilizing social
media platforms, content management systems, online shopping platforms, and online
transactions applications as the medium of communication, and exchange from the the company,
and the customers. A webinar that would take place on the day of April 14, 2021, will execute a
direct sales model, through the use of a webinar event, each of the company employee will
demonstrate how the product is created, and why it is significant to the market.

People
The Papir Company is consisting of 7 highly skilled individuals that are ready to innovate,
operate and provide business strategies in accordance with the business plan. The marketing
department is composed of two individual that are familiar with marketing strategies in mass
production. The manufacturing, and packaging department will be composed of 2 individuals that

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will ensure the product’s quality standard. The company will also have 2 key internal personnel
that will deal with the financial aspect of the company. All of which will present in the webinar, and
would demonstrate the product live, each person is capable of answering customer concerns,
and questions regarding the product offerings, and information.

5.1.2 Marketing Strategies

Product Strategies
The production company “PAPIR” came up with the 3 variations of the traditional recycled
paperand turned it into a product that is suitable and could become the popular interest of the
consumers nowadays. It comes with the regular papir, the scented papir, and lastly the Plantable
papir which is the most highlighted product that the company offers as of currently. The production
company PAPIR presents a new product variation that is Eco-friendly and at the same time helps
the environment to be restored even in a small progress like utilizing plantable recycled paper.

Pricing Strategy
The Plantable Papirs can be cost-demanding, since seeds needs extra coating in order
not to grow during the drying process of the recycled paper, and ordering viable seedlings through
online platforms will result to extra-costs, hence the higher price. Selling the Regular and Scented
Papirs on much more affordable prices can result to higher purchasing rate for the customers.
The Papirs product offerings is composed of the following:

 The Papir Bundle Set – A set composed of 2 regular papir, 2 scented papir, and 2 plantable
papir in the price of Php 17.00, saving up to 5 pesos.

 The Papel-less Contract – The company’s version of product membership, the patron will
receive 6 pieces of the product variation offered, and a customized badge created by the
very own artist of the Papir Company every month of the year. The membership can be
cancelled and refundable.

 Papir Solidarity Fund – for every 5-consecutive purchase from a customer, 10% of that
specific sale will proceed to a chosen online charity.

Distribution Strategy
The distribution strategy of the Papir company is going to be executed online in a form of
online shopping platforms, and links that would lead to the company’s official website, links on
this website would also lead in online store applications such as the Facebook Marketplace,
Lazada, and Shopee. The particular shopping application is capable of providing logistics,
distribution, and delivery functions such as 2Go Travel, Ninjavan, J&T Express, and Standard
Delivery.

Promotional Strategy
The Papir team will promote the products by the means of advertising or (Commercial
Advertisement) that the consumers could easily access to, with or without the need of internet
connection. One of the ways to promote the products is by the means of social media stand, that
most of the people had access to surf to the information anytime and anywhere. Product teasers,
marketing stunts, and promotional pictures among social media platforms are the ways the team
considers in order to reach wider audiences.

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5.1.3 Marketing Budget
Papir

March April May

Budget (₱) Actual (₱) Budget Actual Budget Actual

Market Research 60.00 40.00 50.00 45.00 60.00 50.00
Video Adverstising 50.00 30.00 50.00 40.00 40.00 30.00
Social Media 70.00 40.00 50.00 30.00 80.00 60.00
Advertising
Marketing Platform 359.00 330.00 200.00 150.00 300.00 200.00
Design Software 100.00 60.00 220.00 100.00 160.00 150.00
Hardware 140.00 110.00 250.00 130.00 130.00 120.00
Total: ₱ 1, 765.00

5.2 Industry Dynamics

Currently, the Papir company has big competitions among massive paper manufacturers
in the market, although a chosen target investor, the Company Papemelrotti currently holds a
massive line of crafting materials, and their very own paper products, these products hooked the
attention of crafting enthusiats. Papemelrotti’s pop-up stores on major mall location such as SM,
and Robinson Gellerias, significantly helped them to reach massive demographic, and physical
customers. Best Buy a massive brand of paper materials produced a huge part of National
Bookstore’s storage paper sections, ranging in different uses. Both of these major enterprises
have one thing in common, they already have established physical stores, and supplied resellers,
with people witnessing these products on masiive shopping shelves. A major advantage of Papir
compared to the said companies is the company’s eco-friendly product ideology, and innovative
product variations, the products produced in the Papir company are eco-friendly and unique, for
not only it’s designs and physical attributes, but also becaue of the company’s vision of future that
is paper-less, and reusable materials from products to the packaging itself.

5.3.1 Macro Environmental Factors (S.W.O.T Analysis)

Strength
The Papir Company adopts green marketing which perceived to be more environment
friendly. It lessens the paper pollution both in the physical environment, and major bodies of water.
In other words, it preserves the environment by significantly reducing the pollution they could
produce. This company also implement unique selling proposition. Papir Company wants to set
a trend by developing an innovative product that is widely recognized and shared in the
community, resulting in a high rate of sale and the ability to share the company’s primary objective
of reusing used papers. Although, the notion of paper recycling is not entirely new, the company
would like to develop novel ways to bring variety and creativity within the recycled paper. The
company strive to meet the customers’ needs with simple, but functional paper design ideas,
bundles, and variants that are both aesthetically pleasing and beneficial to the environment.

Weaknesses

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 Overemphasizing greenness rather than customer needs can prove devastating effects
for a product. However, the company strive to meet the customers’ needs with simple, but
functional paper design that can be both beneficial to the consumers and the environment. In
addition, the Plantable Papirs can be cost-demanding since seeds needs extra coating in order
not to grow during the drying process of the recycled paper. Realistically not everyone is
interested with paper, several industries overpower paper production by miles, although the
crafting demographic growth are increasing, not everyone are interested on this particular
product.

Opportunities
By using effective Marketing strategies Papir Company can attract more consumers and
investors by the use of our three main product variation: The Regular Papir, Scented Papir, and
Plantable Papir, to paper and journalling fans. With product membership, bundles, discounts, and
vouchers specified on the company’s special product offerings the company is aware that know
that reaching bigger audiences is not far of a goal. The company will expand into a variety of
products by means of innovation that could enable the company to share their prime goal of
reusing used papers and catching the taste of the consumers. Looking forward, for the market in
becoming more environmentally aware and concerned. In addition, the Growing Market Demand
which the company aim to satisfy with simple, yet effective paper design products.

Threats
The Papir Company has a lot of competitors world wide which also have their own
strategies in paper-recycling which give threat in promoting Papir products. Uncertainty as to
which papir company marketing activities are acceptable in the perspective of consumer. Most of
the consumers choose to satisfy their personal needs before caring for the environment.
Moreover, easily duplicable of product might observe in Papir company. Consumers distinguishes
one product from another. As result, new business offering might produce which expands market
that may cause loss of existing consumers.

5.3.2 Macro Environmental Factors (P.E.S.T.E. Analysis)

Political Environment
For the process of legality, Papir company must register the business to the Department
of Trade and Industry (DTI). Moreover, it must also obtain the permit to operate. The political
stability of the country (Philippines), which garnered 6.50 out of 10 in the year 2020, must also be
one of the bases in establishing as this would affect the movements of the external factors of the
business. The duty to comply with the tax obligations must also be keenly observed.

Economical Factors
The products of the Papir company is very affordable, which may cause an increase for
the sales as consumers would be enticed to buy. In addition, the probable inflation for other
resources (electricity and water) is concerning as it would affect the affordability of the product,
thus, it is more likely to have a minimal change in terms of pricing. The economic stability of the
Philippines, 7.00 as per 2020, must also be considered in establishing the business. The
economic performance of the country, 8.11 as of 2020, must also look up to as these economics-
related factor might affect the overall sales and growth of the business, locally and internationally.

Social Factors
The Papir company is focused on the group of people who has interests on writing,
journaling, and crafting. Also, since the company is young inside the market compared to other
products, the exposure of the advertising the product towards the market community must be

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aimed. To seek for the different taste of the people, the company must also has a wide array of
choices and products to offer. Moreover, the product may catch the attention of the keen
environmentalists around the community as this promotes recycling.

Technological Factors
The Papir company will also be using technological devices for the promotion of the
product, through the utilization of different Social Media. Moreover, the company may also be
selling their products across the online marketplaces, as this is prevalent during these times.
Through time,
the mass production of the product may use innovative machines for the convenience and for
saving the time-consuming process of creating.

Ecological Factors
The Papir Company will be using used papers that will increase environmental promotion,
as the products were made of recyclable materials. Aside from the used papers, the resources of
minimal amount of water, electricity, and sunlight will also be utilized to form the product. The
products may also cause to reduce the paper-wastes around the community, making it
environmental-friendly.

5.3.3 Micro Environmental Factors (C.O.S.M.I.C. Analysis)

Competitors
Massive Competitors specified in the industry dynamics sections of the business plan are
stated, in order to have a significant edge towards this companies, the Papir aims to be cheaper,
eco-friendly, aesthetically-pleasing, and innovative, having this characteristic in a company will
result in a wider interest from all kinds of customers, even those that are not particular with paper.
Having this innovation separates the company to the mainstream paper manufacturers, and build
customer loyalty.

Organization
The company is composed of 7 employees working together in order to create top-quality
products, all of the 7 employees do have a position in the board of directors. Divided into three
major sections, the Marketing department, Operations Departments, and Financial Department.
The company is a collaborative company with equal shares among the members, and self -
produced capital and resources.

Suppliers
The Company’s supply will come from recycled materials, and vast resources such as
used newspapers, magazines, flyers, paper bags, and fiber-based paper products. All of which
can be found in normal office places and at home, having this materials present means the raw-
materials is not going to be supplied by an apparent supplier. The medium used such as the wood
deckel or silkscreen is supposed to be one time purchase even lowering the material’s cost, and
man-power since the manufacturing procedure is very concise and easy. Decorative materials
such glitters, dried flowers, pressed stamps, and ink can be purchased on local stationary and
crafts shop.

Media
The company’s marketing department is responsible for Papir’s public relations, and
image. Utilizing social media platforms such as Facebook, Instagram, TikTok, and Twitter will
greatly help in having customer and audience gain insight into the company’s vision of less
polluted environment.

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Intermediaries
The company will utilize the Facebook Marketplace, and Shopee as its main
intermediaries, since both companies already provide logistics, retail, wholesale and delivery
services such as Ninjava, LBC Express and 2Go Express, all of which are specified in the
distribution strategy of the company.

Customer/Audiences
The Papir company hopes to grab the attentions of students, Crafting, paper, and
journalling enthusiasts, as the company believes that this people can also provide massive
changes to the environmental landscape of the current society. The company aims to provide a
better future in paper production in the form of innovative and unique recycled paper variations.
To reach audiences that made paper a massive part of their life, and provide knowledge into how
they can lessen its detrimental effects.

5.4 Size, Potential, and Realistic Share of the Market

The pulp and paper industry gives an approximately 30 billion pesos per year in domestic
sales value to the economy, or saves the country $700 million per year in foreign exchange from
imported paper and board. The Papir company aims to reach 0.001% of this major sale, or equals
to Php 300,000.00 number of sales for the next two years. Being solely based on hand-made
paper products, the company might look in investing to technological machineries that would
significantly help the manufacturing department of the product. The company would want to reach
a 0.03% or 1,000 individuals of Quezon City’s legal Population of 2,936,000. The audience target
goal for the start-up webinar is the 39 total students in the Grade 11 Humanities and Social
Science Strand of STI College Novaliches, to further increase the demographic reach of the
company, social media advertisements, and Public relations activities is going to be provided.

Reference:
http://industry.gov.ph/industry/paper/

13
 Section 6
Product and Service Offerings

6.1 Description of the Product

The Papir organization has three distinctive product varieties. First is the Regular Papir, a
customary recycled paper with variety of patterns, tones, and designs. Second is the Scented
Papir, the papir company’s rendition of the scented papers that is broadly utilized on the universe
of stationary supplies, on this variety the tam will provide a set of aromas that will be sure loved
by crafting enthusiasts. Third is the Plantable Papir, a plantable recycled paper that is installed
with seeds of plants (Vietnam rose, the team’s only variation as of today) that can be easily cared
for. Each of the Papirs will be in a non-biodegradable recyclable paper wraps, intended to work
as an extra crafting or journalling material. Each of the product is had-made, and will be thoroughly
checked in the manufacturing department. Each variation can be expanded into more scented
flavors and seedlings, as the team recognizes the taste of the general consumers.

6.2 Highlights of the Product that would most appeal to the target customers.
The main characteristics that makes the Papir stand out is the aesthetic, innovative, and
creative direction of the team that drives the production to marketing processes of the product.
The three products variation will surely catch the taste of the current generation’s appreciation for
aesthetic styles, and functionality. The patterns, designs, scents, innovations that is yet to be
provided by the company is one of its driving force in creating recycled paper based products,
from the hand-made production to the packaging stages, each of the product’s details and design
is the testimony of the creativity, company’s values, and work-ethics.

6.3 Presentation of the available distribution channels.

Currently, the Papir company functions as a online store in the online shopping application
Shopee. The shopping application is capable of providing wholesale, retail, and distribution
capabilities, among its logistics resources, parcel tracking, and delivery services. The team itself
are the ones to connect the company’s ideals and marketing informations through direct sales
method, with consistently active customer service employees, and hospitable staff, the company
will secure the product’s safety handling, and virus-free transmission from the hands of the
delivery pick-up to the hands of the customers.

14
 Section 7
Enterprise Strategy

7.1.1 Mapping of Competitive Landscape

Papir Flagship Shopee Store Competitors (Online Stores)

Papir production company offers (3) variation of Recycled Paper “Papir” that the
customers is freely to decide of what they want to buy. Compared to the other stores they only
offer (1) variation which is the regular one. Though they have already achieved some ratings
compared to the Official store of PAPIR, that business is in the starting point. That means the
Official Store PAPIR could reached and surpassed those ratings in no time. Official Store of Papir
offers not only being an Eco-Friendly product but also restore the environment by the little
progress releasing the product named “Plantable Papir” the most highlighted product of the Papir
Production Company. The papir production company has a mission or advocacy that has been
propagated in entire business which the other companies is lack of. This is the most important
thing in setting up a business to have a proper goal and contribution not only for the customer but
also to environment.

7.1.2 The Enterprise and the Competitors

Other known paper companies in stationery industries have seem to set a stable place
inside the market, due to their own branding and marketing. Some of ‘these’ companies have
made a way, for their products are partnered with large distributors which is an impactful move
for the succession of the company. Moreover, as these competitors have already establish a
name and branding, their rate of production is much higher than those who are just starting,
courtesy of large number of machineries and human power. However, many of the most
successful companies had started in the smallest points, and comparing to other companies
inside the stationery industry, Papir company’s edged is the obvious display of an aesthetically

15
appealing, yet ensuring the quality of the product itself. The Papir company also offers different
variations of paper products that distinctively possess variety of characteristics. Not only that, but
at the same time, it stands for an advocacy relatively beneficial for the present and future
environmental status which may influence the customers to be a part of the advocacy Papir stands
for, where some other companies lack of.

7.1.3 Enterprise Positioning

The competitor companies of Papir includes other known selling papers being largely
distributed by malls and bookstores. Some of these may be observed being sold with plastic
packages with adhesive seals, while Papir products will be be sold with a recycled-made envelope
as its packaging, where paper products inside are enclosed with a large strip. Products of Papir
company is more likely to become remarkable because of the material being utilized, as recycled
or used papers are being materialized for the promotion of eco-friendly and reduction paper-waste
management advocacy. Furthermore, the prime product is aesthetically presented, to sought after
the interest of people who has the heart for crafting and journaling.

7.2 Enterprise Delivery System

Input Throughput Output Marketing Desired

Outcome

-The company is - The creation -The products -The Papir is -The Papir
composed of 7 of the Papir are now in the composed of the company aims to
highly-skilled starts with form of either 3 product to gather sales as
individuals, and gathering of The Regular variations, much 70% of the
manufacturing used papers papir, the bundles, and product value,
resources that will from various Scented papir, designs. The which means in
sure to deliver high resources, the and the product can be every 3 pesos,
quality recycled papers are Plantable Papir. purchased in the company will
paper products. then put into a The papers can online shopping gain as mush as
blender with be put into platforms such 1.75 pesos in
-With a capital water. After individual as Shopee return.
budget of Php 693, being crushed, purchases, or (Currently), and
the company was the paper are bundles, with other platforms -The possible
able to provide now in a very special in the future. income can be
major malleable discounts The price for the generated as
manufacturing form, and can offered by the Regular, and much as 3.50
resources, be shaped company. Scented Papir is pesos, with 5
materials, and through a Member of the Php. 3.00. The pesos value of
mediums that will 16eckle or a the Papir price for the the plantable
be enough prior to silkscreen, this company plantable Papir Papir product.
the 3 month is where the contract will is Php. 5 pesos
production design stage receive two each, with -The company
process. The low- comes in. The custom badges bundles offers aims to reach
cost design manufacturers designed by the that is specified higher audiences,
materials, and put various company’s to strategies and customers
recycled raw designs, and graphic design sections of the both online and
materials enabled form the artists, and Business Plan. physically. With
the team to sell the product based benefits from The Promotion local individual
on the type the company. strategy of team selling methods,

16
product at such low prior to the will mainly focus and online
prices. customer’s on gathering proposition
order. The demographics strategy.
-The Papir team product will from social
adopts to the then be media platforms
traditional paper packaged in a such as
recycling method, recyclable Facebook,
through the use of enveloped, Instagram, and
a silkcreen shaped and a paper Twitter, through
in various ways, strip that will marketing
designed, and hold the paper stunts, teasers,
dried in a certain together. and promotional
amount of time. posts, as well as
public relations
- The Papir methods.
company is a
Partnerships
company with each
of the employees
serving as the
stakeholders, as
well as the
shareholders,
owning shares,
and putting
financial support to
the company.

17
 Section 8
Environmental and Regulatory Compliance

Laws, rules, and regulations of the Company

Business Licenses

18
19
Employment Laws

Wage Rationalization Act [Republic Act No. 6727]

According to Department of Labor and Employment, it is an act that streamlines the
decision on wage policies by defining mechanisms for wage distribution and appropriate
requirements otherwise referred to as the Labor Code of the Philippines. Setting new wage rates,
promising wage benefits for industrial dispersal to the countryside, and for other purposes. This
State policy has been proclaimed to rationalize minimum wage fixation and to encourage
initiatives for improving efficiency and profit-sharing to ensure better quality of life for workers and
their families; to guarantee labor rights for its equal share of development fruits; to increase the
generation of jobs in the countryside by dispersing industry and to allow business and industry
reasonable returns on investment, expansion and growth.

Reference:
https://nwpc.dole.gov.ph/issuances/republic-act-6727-wage-rationalization-act/

The government Family and Medical Leave Act (FMLA)

The law expects businesses to surrender laborers to 12 weeks off to take care of the birth
or reception of a child, or the genuine ailment of the worker or a close relative. Following 12 weeks
of neglected leave, you should reestablish the worker in a similar work or an identical one. The
12 weeks of leave doesn’t need to be taken at the same time; now and again, representatives
can take it daily at a time. In certain locations, just businesses with at least 50 workers are
dependent upon the FMLA. Nonetheless, a few states have family leave laws that place family
leave prerequisites on organizations with as not many as five workers. To discover your state’s
prerequisites, contact your state work division.

Reference:
https://www.entrepreneur.com/encyclopedia/family-medical-leave-act-fmla

Republic Act No. 11058

The State confirms work as an essential social and monetary power, and that a protected
and sound labor force is a vital part of country building. The State will guarantee a protected and
restorative work environment for all functioning individuals by bearing the cost of them full
insurance against all risks in their workplace. It will guarantee that the arrangements of the Labor
Code of the Philippines, every homegrown law, and globally perceived principles on word related
wellbeing and wellbeing are as a rule completely authorized and conformed to by the businesses,
and it will give punishments to any infringement thereof. The state will secure each laborer against
injury, affliction or demise through protected and stimulating working conditions accordingly
guaranteeing the discussion of important labor assets and the anticipation of misfortune or harm
to lives and properties reliable with public advancement objectives, and with State’s obligation to
the all out improvement of each specialist as a total individual.

Reference:
https://www.electricianphilippines.com/2020/05/republic-act-no-11058-act-strengthening.html

20
Laws, rules, and regulations of the Industry

Tax Reform Act of 1997 [Republic Act No. 8424]

According to Official Gazette, This State’s policy is hereby declared to encourage
sustainable economic development by rationalization of the Philippine internal income-tax
structure, including tax administration; to offer a fair relief as far as possible to a greater number
of contributors, with a goal of improving disposable income levels and enhancing the economy
and build a strong economic environment in which companies can perform better both regionally
and globally, while ensuring that the government is able to meet the needs of those under its
competence and responsibility. The provisions of the National Internal Revenue Code as
amended and any other laws incompatible with that Act, including charters, decrees, directives
and regulations or sections thereof, shall be hereby abrogated or amended accordingly.
Reference:
https://www.officialgazette.gov.ph/1997/12/11/republic-act-no-8424/
Labor Code of the Philippines[ Presidential Decree No. 442]
According to Department of Labor and Employment, the Philippine Labor Code regulates
work policies and labor relations. It specifies the laws for hiring and termination on the private
employees; the working conditions, such as maximum work hours and overtime; employment
compensation such as holiday wages, thirteenth month pay, and retirement pay. The Labor Code
Contains a number of clauses favorable to work and several previsions which beneficial to labor.
The procedures for organizing and joining trade unions, as well as collective bargaining. The
freedom of union and the right of a union to insist on closed shops was expressly understood.
Strikes are often allowed as long as they follow the stringent criteria of the Code. Workers who
engage in unlawful strikes can be lead to dismissal.
Reference:
https://blr.dole.gov.ph/2014/12/11/labor-code-of-the-philippines/

Data Privacy Act of 2012 [REPUBLIC ACT NO. 10173]

The state’s policy, according to the official gazette, is to protect the fundamental human
right to privacy and communication while encouraging innovation and development through free
information flow. The government recognizes the critical role of information and communications
technology in country, as well as its fundamental responsibility to ensure the safety and security
of personal information in government and private sector information and communications
processes.

Reference:
https://www.officialgazette.gov.ph/2012/08/15/republic-act-no-10173/

21
 Section 9
Financial Statement

The Papir company is under a Partnership type of ownership, wherein each member agreed to
have the same exact amount of share and properties within the company.

Start-up Capital

Partners Amount
1. Cueva, Justine Antonio C. P 140.00
2. Cacho, Angelo, L. P 140.00
3. Garcia, Kristine, R. P 140.00
4. Lagaras, Carlen Joyce P 140.00
5. Monarba, Lyngellie, R. P 140.00
6. Ravago, Thea Jane, S. P 140.00
7. Tutop, Princess Joy, M. P 140.00
Total of Capital P 980.00
Each member decided to give a 140.00 pesos amount of capital in order to estimate the
sources, and raw materials the company would need before the creation of the product. The total
amount becomes the capital the team used in order to first buy the materials needed, although
not the exact amount, the extra costs proceeded to the product itself.

List of Starting-up Business Expenses (Administrative Expenses)

Administrative Expenses Quantity Amount

Rent Every month P 250.00
Utilities Every month P 500.00
Insurance 7 P 300.00
Salaries 6 P 14,000.00
-C.E.O. 1 P 2,000.00
Office Supplies
-Table 3 P 300.00
-Chair 7 P 120.00
Advertising Every month P 1,765.00
Total of Administrative Cost P 19,235.00
The administrative expenses represent the company’s expenses every month, and the
essential salary each member would receive. The administrative expenses are very important
part of financial aspect, as this section sustains the needs of people in a company.

22
List of Starting-up Business Expenses (Operating Expenses)

Operating Expenses Quantity Amount

Transportation 1 P 100.00
Uniform 7 P 300.00
Employment ID 7 P 600.00
Materials
-Used Paper No Definite Amount P 0.00
-Dye 5 P 50.00
-Glitter 4 P. 20.00
-Gold Paper 10 P 60.00
-Dried Plants No Definite Amount P 0.00
-Oil Scents (3 Flavor) 3 P. 117.00
-Silkscreen 2 P 600.00
-Seeds 10 P 60.00
-Decorative Materials 30 P 15.00
Total P 922.00
Packaging Each Product P 60.00
Total of Operational Cost P 1,982, 00
The operational cost section of this business plan represents the expenses of the raw
materials, packaging, and necessities in the course of the business venture. The operational cost
is an important section as it is a guide into the possible expenses of the company Dried plants
are manually dried, therefor, it does not also have any cost in the coming months. The used paper
does not have a cost as the company aims to utilize used-papers only.

Total of Expenses

Expenses Amount
1. Administrative Expenses P 19,235.00
2. Operating Expenses P 1,982. 00
Total Expenses P 21,217.00
The total of both the administrative expenses and operating expenses represents the over-
all cost the company needs to provide in order to sustain the marketing, manufacturing and
delivery systems of the company.

23
 Papir Company
Income Statement
For the Month of April 2021

Service Revenue Regular Papir (P 3.00) sold 2,000 P 28, 000.00

Scented Papir (P 3.00) sold 4,000
Plantable Papir (P 5.00) sold
2,000
Less Expenses

Operating Expenses P 1,982.00

Administrative Expenses P 19,235.00

TOTAL EXPENSES P 21,217.00

Net Income P 6,783.00

This section represents the net income of the company, after providing the necessary
expenditure. The amount of the net income is an enough cost in order to provide the next
operational expenses for the incoming months, and could also be beneficial for emergency
situations.

24
 Survey Result and Interpretation

Tally Result

Respondents 1.1 1.2 1.3 1 2 3 4 5 6 7 8 9 10

1 b a c y y y n n y y y y n
2 c a c y y n y y y y y y y
3 b b c y y y y y y y y y y
4 b a c y y y n n n y y y y
5 b b c y y y n y n y y y y
6 b b c y y y y y y y y y y
7 a b c y y n y y y y y y y
8 b b c y y y y y y y y n y
9 c a c y y n y y y y y y y
10 b b c n y n y y y n y n y
11 a b c y y n y y y y y y y
12 b b c y y y y y y y y y y
13 b a c y y y y n y y y y y
14 b b c y y y y y y y y y y
15 b b c y y y y y y y n y y
16 b a c y y n n n y n n y n
17 b b c y y n y y y y n y y
18 b b c y y n y y y y n y y
19 b b c y y y y y y y y y y
20 c b c y y y y y y y y y y
21 c b c y y y n y y y y y y
22 a a c y y y y y y y y y y
23 c b c y y n y y y y y y y
24 b a c y y y y y y y y y y
25 b b c y y y y y y y y y y
26 b a c y y n y y y y n y y
27 b b c y y n y y y y y y n
28 b b c n y n y y y y y y y
29 b a c y y y y y y y y y y
30 b b c y y y y y y y y y n
31 b b c y y y y y y y y y y
32 b b c y n y n y n n n y y
33 b b c y y n y y y y y y y
34 a b c y n y y y y y y y n
35 a a c y y y y y y y y y y
36 b b c y y y y y y y y y y
37 b b c y y y y y y y y y y
38 b a c y y n y y y y y y y
39 b a c y y y y y y y y y y
40 b b c y y y y y y y y y y
41 c b c y y y y y y y y y y
42 b b c y y y y y y y n n n
43 b b c n y n y y y y y y y
44 a a c y y y y y y y y y y
45 b b c y y y y y y y y y y
46 b b c y y y y y y y y y y
47 b b c y y n y y y y n y y
48 b a c y y y y y y y y y y
49 b b c y y y y y y y y y y
50 b a c y y n y y y y y n y
Legends
a – 14 to 16 yrs. old a – Male a – elementary y - yes
b – 17 to 19 yrs. old b – Female b – senior high school n - no
c – 20 to 25 yrs. old c – college level

25
Interpretation

1. Are you aware of the consequences paper pollution does on the environment?

When 50 respondents were asked if they were aware of the consequences paper pollution
does to the environment, the result showed that 94.3% of the total number of respondents said
yes, while 5.7% said no. Based on the results of the survey, more people are aware of the
consequences paper pollution does to the environment.

2. Are you interested in recycled products?

When 50 respondents were asked if they are interested in recycled products, the
result showed that 96.2% of the total number of respondents said yes, while 3.8% said no.
Based on the results of the survey, most consumers are really interested in recycled
products.

26
3. Do you use paper daily?

When 50 respondents were asked if they use paper daily, the result showed that
66% of the total number of respondents said yes, while 34% said no. Based on the results
of the survey, more people are using paper on a regular basis.

4. Do you have any experience with creating any recycled products?

When 50 respondents were asked if they have an experience in creating any

recycled products, the result showed that 88.7% of the total number of respondents said
yes, while 11.3% said no. Based on the results of the survey, more people already had prior
experience in creating recycled products.

27
5. Do you reuse or recycle paper (e.g. newspaper, old books, flyers, etc.)?

When 50 respondents were asked whether they are reusing or recycling paper such as
newspaper and old books, the result showed that 92.5% of the total number of respondents
said yes, while 7.5% said no. Based on the results of the survey, more people are reusing and
recycling paper.

6. Have you used any kind of Recycled material before?

In question number 6, Have you used any kind of Recycled material before?. Majority of
the respondents answered yes with 94.3 % response. In conclusion, most of them have utilized
any kind of Recycled materials before.

28
7. Would you be interested to buy a paper made of recycled paper?

In question number seven, the graph shows most of the respondents perceived that they
are interested in buying paper products made of recycled paper. As shown in the graph 94.3%
answered yes and the remaining percentage answered no. This implies that the majority of the
participants are truly interested in buying paper products out of recycled paper.

8. Will you personally buy plantable recycled paper?

The Data indicates that the high percentage of respondents with 83% answered yes that
they personally want to buy plantable recycled paper products while the remaining 17% percent
said No. In this section most of the respondents personally want to buy plantable recycled paper
products.

29
9. Will you personally buy scented recycled paper?

In response to question number 9, 92.5 % of the respondents choose yes and only 7.5%
percent response no. This means the majority of them are personally interested in buying scented
recycled paper.

10. Is three to five pesos a reasonable price for recycled paper?

Looking closely at the response of the 50 respondents, most of them answered yes
(88.7%) while the remaining 11.3% answered no. This proves that in the perspective of the
respondents the three to five pesos offered price is reasonable for recycled paper products.

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Curriculum Vitae

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