Bottled Up Art

Exhibit
Ciera DuBan
How it got
started
 Research

Among the primary causes

Binge drinking is most common
of high-risk drinking is the "culture"
among younger adults aged 18–34
of drinking. Students expect that
years
alcohol is a necessary ingredient for
social success.
Most people younger than age 21
who drink alcohol report binge
Lui, P. P. (2019). College Alcohol Beliefs: Measurement Invariance,
drinking, Mean Differences, and Correlations With Alcohol Use Outcomes
Across Sociodemographic Groups. Journal of Counseling Psychology,
66(4), 487–495. https://doi.org/10.1037/cou0000338

Hoogeveen, P. (2014). A Call for New Strategies to Address Student

Centers for Disease Control and Prevention (CDC). Alcohol-Related
High-Risk Drinking. Education Digest, 79(7), 62.
Disease Impact (ARDI) Web site.
 Research

Target: 18-25 year old college Personal Testimony/narratives

students Self-efficacy focus
Already drinking, somewhat Loss-frame
understand risks unrestrictive language

Most likely female (Merz, 2017)

Brian L. Quick & Benjamin R. Bates (2010) The Use of Gain- or Loss-
Instagram for engagment Frame Messages and Efficacy Appeals to Dissuade Excessive Alcohol
Consumption Among College Students: A Test of Psychological
Facebook for information Reactance Theory, Journal of Health Communication, 15:6, 603-628

Merz, B. (2017, April 18). Binge drinking continues to rise — particularly Lee, M. J. (2010). The effects of self-efficacy statements in humorous anti-
among women and seniors. Retrieved November 01, 2019 alcohol abuse messages targeting college students: who is in charge?
Health Communication, 25(8), 638–646.
Kim, H. & Niederdeppe, J. (2016). Effects of Self-Affirmation, Narratives,
and Informational Messages in Reducing Unrealistic Optimism about
Alcohol-Related Problems among College Students, Human
Communication Research, Volume 42, Issue 2, Pages 246–268
 Vision Statement
By collecting anonymous stories about alcohol and
creating a Safe and Sober event in the C-street
Gallery I will inspire a generation of college students
to understand their limits and cultivate healthy
drinking habits. Polling event participants after
viewing the event will help me measure a change in
the way college students think about drinking
alcohol.
This event will test how a new, college-aged
audience interacts with Safe and Sober's message
 Goals
Facebook and Instagram posts at
least once a week.

50 bottles and 50 confessions

75% of combined 'Interested' and

'Going' to attend event

Positive behavior change found in

surveys
 Deliverables
Event Content
The event will feature 50
bottles with 50 handwritten
anonymous stories. The
bottles will be displayed in C-
street for three days.
Event Marketing
Prior to event there will be a
Facebook event created, Safe
and Sober Facebook posts, and
flyers around campus and
downtown to generate interest.

Data
During the event, surveys
will be handed out to
measure effectiveness.
Event Marketing
Event Marketing
Event Messaging
In college, we learn to find
our limits with drinking.
Through the stories
presented at Bottled Up, I
hope we can help one
another learn from past
mistakes. Alcohol use
does not have to be trial
and error. Visit the
Bottled Up art exhibit Oct.
25-27 to see how other
people found their limits.
Event Flyers
 Event Content
46 Responses
Data
BOTTLED UP EVENT
BOTTLED UP EVENT
BOTTLED UP EVENT
 Attendance
30

20
70
10

0
23
Day 1
27
Day 2
20
Day 3
Last day Day Before Opening

38 Likes 35 Likes
107 Reached 115 Reached
5% weren't following me 13% weren't following me
1 Profile Visit 4 Profile Visits
CHART OF LIKES
40

30

20

10

0
9/24 9/30 10/7 10/16 10/21 10/23 10/24 10/27
CHART OF LIKES
40

30

20

10

0
9/24 9/30 10/7 10/16 10/21 10/23 10/24 10/27
 Surveys
54 Surveys
11 Male
43 Female

Averages
Age: 21
Drinks (1) : 2.6
Health: 3.8
Awareness: 4.5
Drinks (2) : 2.1
54 Surveys
11 Male
43 Female Age Breakdown

20

15

10

0
>18 19 20 21 22 23 24<
 Self Reported Drinks
40
Before After

30

25

20 20

15

10 10

0 0
0 Drinks 1-3 Drinks 4-6 Drinks 7-9 Drinks 0 Drinks 1-3 Drinks 4-6 Drinks 7-9 Drinks
 Reflection
Goals Achievements
Facebook and Instagram posts at Posted with consistency and with
least once a week. more frequency leading up to event

50 bottles and 50 confessions More than 50 of each

75% of combined 'Interested' and 75% of resondents was 58.

'Going' to attend event Surpassed goal with 70 attendees

Positive behavior change found in Small but positive change in

surveys behavior
Reflection
Improvements
Survey "How did you hear of event"

Survey changed to more drink

choices

Posters put up sooner

Coordinate with First Friday

Reach out to MSU and Evangel
Thank you
Any questions?