MARKETING

GROUP 3
Anggie Chavarri
Vanessa Grandez
Korayma Riveros
Saskia Santivañez
ENGLISH II - 2020 II
 What is Marketing?

Marketing is the set of techniques or strategies used to study the behavior of

markets, the commercial management of companies, and the needs of consumers.
Marketing is often confused with other types of actions related to advertising.
However, Marketing can be considered as a set of actions or strategic aspects that
can be developed in a planned way and cover a multitude of applications beyond
simple advertising.
 What is personal marketing? How does it help?

Personal marketing is made up of a set of strategies that aim at the realization of

your professional and personal characteristics.
A personal marketing plan helps to bring focus and direction to either your job search
or your current career path. Also, it helps you to consider new opportunities whether
inside or outside of the company you work with.
It’s important to maintain good personal marketing, in order to have a good impression
for people or companies that are looking for workers.
 What is a niche market?

A niche market is the subset of the market on which a specific product is focused.
The market niche defines the product features aimed at satisfying specific market
needs, as well as the price range, production quality, and the demographics that it
is intended to target. It is also a small market segment.
Not every product can be defined by its market niche. The niche market is highly
specialized, and aiming to survive among the competition from numerous super
companies.
A science-fiction
 Hairdressing
movie
 saloon


Teenagers

fans of super Women

heroes movies


Yes, we are
 Yes, we are


1. A batman movie and fashion hairstyles magazine.

2. In the advertisement A, the target is teenage people or fans of the
Batman saga. In advertisement B, the target is women who want
to have a new hairstyle.

3. I think so because I love it superhero movies, as much as going to
beauty salon but it's expensive.