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Topic: Communication Culture Information of an Organization.

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Table of Contents
1.0 Introduction........................................................................................................................3

2.0 Verbal and Non-verbal communication with body language for an organization.......4

3.0 Tone of Communication....................................................................................................5

4.0 Business Manners & Etiquette..........................................................................................6

5.0 Attitude towards materialism for an organization.........................................................7

6.0 Conclusion:.........................................................................................................................8

References.................................................................................................................................9

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1.0 Introduction
Organizational communication refers to the sending and receiving of messages between
persons who are related to each other within a specific environment in order to achieve
personal and common goals. Organizational communication depends on the context and
culture. Individuals within the organization send messages through a written, face-to-face
channel. Effective communication is a fundamental component of any successful
organization. In short, communication works like the bloodline of our organization.

In this report, the name of the organization is American band Italian coffee shop. Italian
people prefer American band coffee. For that, American coffee is more popular in Italy. For
this reason, Americans band coffee shops have sprung up in this country.

All managers and employees of American band coffees must be aware of people's behaviour
in order to provide the best working environment (Culture & Contexts, 2018). Organizational
behaviour is about how people are motivated to work together more effectively. The
discussions needed to lead a group toward a common goal are called commercial
communication.

While we sometimes enjoy each interaction, we may be disappointed by our incompetence,

frigidity, lack of coordination, and bureaucracy. All of this is the result of effective
organizational communication. A deeper understanding of communication can help a person
better understand the factors leading to the success of our organization.

Image: Organization Communication Culture

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The relationship between communication and culture is very complex and close. First of all,
culture is created through communication (Rodriguez, 2016). In short, communication is a
method of human interaction in which cultural traits are created and shared such as habits,
roles, rules, rituals, laws, and other forms, while the individual rarely tries to establish a
culture when interacting with a group, organization or relationship.

It is very important to establish a close relationship with the Italian business culture. It would
be nice to find a connected person who can establish the right person for the company. Italian
equity companies make sure they like and trust the organization. It is common in Italy for
business meetings to express open disagreements and constructive conflicts. The first few
meetings are often informal opportunities for colleagues to assess and build relationships, not
to make business decisions.

2.0 Verbal and Non-verbal communication with body language for an

organization.
Verbal communication is the use of sounds and words to express physically, especially as
opposed to gestures and signs (Vijayavalsalan, 2012). An example of verbal communication
is saying "no" when someone tells me to do something I don't want to do.

Non-verbal communication is the transmission of a message or signal through a non-verbal

platform, such as eye contact, facial expression, gestures, the distance between two people.

Image: A scene of Body Language

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Body language is a kind of nonverbal statement that uses physical movements rather than
arguments to dissolute or convey info. Such actions include facial expressions, body postures,
gestures, eye movements, touch and spatial applications. Body language exists in both
animals and humans. Body language is an important part of communication for American
band coffee in Italy for employees and manager.

Italians are famous for their verbal communication. Anyone will often hear stereotypes about
Italians that we say with our own hands. Incredible communication is popular for several
reasons, practicing the ability to speak with increased emphasis and gestures. Italian Peoples
communicate in two ways, with and without words. Conversations without words are called
incredible communication. This is how our bodies and faces send messages to other people.
We use eye contact, facial expressions, gestures, gestures and vocal cords. It should make
direct eye contact; it shows the Italians their interest. Chewing gum, stopping are
unacceptable to the public. Italians are known to use most body language in every European
country.

This verbal and body language both are very important for this organization of American
band coffee shop in Italy.

3.0 Tone of Communication

The tone of voice expresses of the American band coffee shop organization values and way
of thinking and should not be underestimated. Just as a partner's tone when speaking can be
hurtful and even debate, a wrong tone in content can delay potential customers.

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 Image: A scene of Tone of Communication

Choosing the right message when providing customer support must be of the greatest
importance to my business (“9 Types of Tone in Writing,” 2016). Customer service is known
to have facial expressions, so the tone of voice is the tone Employees must have a good
knowledge of the products and services they offer before talking to customers on the phone.
And in most cases, training works for both employees and customers.

By nature, Italians have a more pronounced tone of voice, facial expression and body
language, and they tend to use their hands to emphasize their speech, sometimes it can be
dramatic. In order to communicate with Italians, a person has to use several gestures and
consider how much he will use himself. New immigrant Italians may interpret Australian
body language as harsh and reserved.

It is important to strengthen the tone of communication of the officers in the coffee shop in
Italy, as it leads their organization towards improvement.

4.0 Business Manners & Etiquette

Business etiquette is a set of professional etiquette that is acceptable or desired. It is usually
supported by tradition and enforced by members of the organization. Anyone who violates
trade etiquette is considered offensive. The punishment for doing so is often the result of the
disapproval of other members of the organization.

Business etiquette is essential to creating a professional and respectful atmosphere, improving

communication, and making the office a productive place. People feel better about their work
when they feel respected, leading to better customer relationships.

Improving a person’s business etiquette can have a positive impact on his or her career.
Man's mind can be conquered through beautiful use, in which the person performs his rightful
duty with attention. (“International Business Etiquette,” 2017) This behaviour leads to good
manners and general courtesy, which is turn improves his business etiquette in Italy.

Examples of modest behaviour comprise:

 A person should be thanked as appropriate.

 Others must be addressed using Mr., Mrs., Miss, or Mrs. unless otherwise requested.
 When using flavoured voice, try to speak clearly and evidently.
 Eye contact must be maintained.

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  A person should offer a smile and a strong handshake when meeting someone.
 The person should know the notes as thanks and compliments, congratulations, and
sympathy.

Cultural achievement is Italy's greatest pride such as Intellect, imagination, intelligence and
education are valuable. Personal relationships need to be honest and loyal, especially in the
family. The family is one of the most important organizations in Italy.

It is important to know the business manners and etiquette of all the people in charge of this
coffee shop in Italy, so that mutual understanding is good and the company can move
forward.

5.0 Attitude towards materialism for an organization.

Materialism is an important aspect of American band coffee shop. Inappropriately, many
research institutes essay a negative relationship between material theory and personal well-
being indicators in addition to work. This study extends materialism research to the
organizational realm and examines whether material values are relevant to the measure of
individual well-being. The results of our field studies show that material value is negatively
correlated with indicators of work-related personal well-being (Adler, 2018). Other analyses
suggest that the relationship between materialism and the personal well-being associated with
the work is driven by the happiness in the dimensions and the centre of materialism, and not
the dimensions of success.

Materialism has a major impact on individuals, consumers, organizations and society. It has
very practical implications for the defines of material theory. To reduce materialism and
make life more enjoyable, focus on internal goals rather than external ones, increase comfort,
reduce the impact of social factors, and promote the public through media leadership roles.
When recognizing the negative impact of materialism, we encourage everyone to participate
actively in charity and aid to shape good values. Parents need to play a good role in
modelling and reducing misconceptions about their children's material values. Educators can
provide courses focused on health and provide psychosocial, counselling and preventive
services.

A statistic results shows of a survey question created to classify Italians' attitudes towards
materialism in 2016. In an online survey, we asked people over 15 how they value experience

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rather than possession. During the survey, nearly half (49%) of the women interviewed
agreed or strongly agreed with the statement. Consent percentage is also high among the men
surveyed (44%).

The top executives at this coffee shop in Italy need to have an attitude towards materialism
for this company, through proper management and supervision this company can turn into a
more profitable business.

6.0 Conclusion:
Everyone in the Italian American band coffee shop of the organization have good
communication skills, including not only the managers but also juniors, it is what all
(employees) must fight together in order to achieve their goals. Communication is at the heart
of any organization's success. Therefore, effective communication is vital to the success of
any organization. Italy's problematic relationship with the idea of modernity and the process
of modernization often leads to a lack of common purpose, sometimes leading to violent
conflicts.

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References
9 Types of Tone in Writing. (2016, August 16). Retrieved from American Recruiters website:

https://www.americanrecruiters.com/2016/08/16/9-types-tone-writing/

Adler, P. S. (2018). Materialism and Idealism in Organizational Research. Organization

Studies, 14(5), 657–679. https://doi.org/10.1177/017084069301400503

Culture, Contexts, and Communication in Multicultural Australia and New Zealand: An

Introduction. (2018). Culture, Contexts, and Communication in Multicultural Australia and
New Zealand, 17(1), 1–9. https://doi.org/10.1075/japc.17.1.02zhu

International Business Etiquette, Manners & Culture. (2017). Choice Reviews Online, 50(03),

50-1564-50–1564. https://doi.org/10.5860/choice.50-1564

Li Tiegen. (2017). On Body Language and Training of Expression in Body

Language. PHILOSOPHY·THOUGHT·CULTURE, null(25),200–223.
https://doi.org/10.33639/ptc.2017..25.009

Rodriguez, P. (2016). Organization and information in Simondon’s theory of

individuation. Culture and Organization, 23(1),34–43.
https://doi.org/10.1080/14759551.2016.1240745

Vijayavalsalan, B. (2012). Verbal & Non-Verbal Intercultural Communication Styles

Influence on Learning. Global Journal For Research Analysis, 3(5), 52–55.
https://doi.org/10.15373/22778160/may2014/19