GROUP ASSIGNMENT

FRANCHISING AND LICENSING (ARS 3063)

1. Students are required to form a group of 10 members. Please provide the group members'
names to the class representative for the lecturer's record.

2. Plan and prepare a franchising concept business. You are free to choose any franchise
business sector, such as food and beverages, education and learning centre, coin service
laundry, convenience store, etc.

3. Please follow the format below for your franchise business plan:

INTRODUCTION
Name of the company
Nature of business
Industry profile
Location of business
Factors in selecting the proposed venture
BACKGROUND OF COMPANY
Name of the company
Address (business and correspondence)
Telephone number/fax number/ email address
Form of business
Main business activities
Date of commencement
Date of registration and registration number
BACKGROUND OF FRANCHISOR/OWNER
Personal particulars of owner
Partnership agreement
BACKGROUND OF FRANCHISE OUTLET
Physical location
Price of premise
Availability of manpower
Transportation facilities
Distance from customers
Basic amenities
ORGANIZATION/MANAGEMENT/ADMINISTRATION PLAN
Organization’s mission, vision and objective
Organizational chart/structure
 Human resources planning
List of office equipment’s’ and supplies
Administrative budget
MARKETING PLAN/ANALYSIS
Description of products or services
Target market
Market size
Competitors
Market share
Sales forecast
Marketing strategy
OPERATIONAL PLAN/ PRODUCTION STRATEGY
Operational/innovation process
Process flow chart
Production schedule/Capacity planning-output in units
Material requirement
Machine and equipment requirement
Operation layout plan
Location of operations
Operational overheads
Operational budget
FINANCIAL PLAN/STRATEGY/ANALYSIS
Pro forma cash flow statements
Pro forma profits and loss accounts/income statements
Pro forma balance sheet
CONCLUSION

4. Please use the font Arial 11, spacing 1.5, and not including the cover page and
references. Kindly use the cover provided. The maximum pages are 50 pages.

5. Group assignment must be uploaded to the e campus system in the form of a

word file. Submission of assignments must be completed before 18th December
2020.
FACULTY OF ENTREPRENEURSHIP AND
BUSINESS
UNIVERSITI MALAYSIA KELANTAN

BACHELOR OF ENTREPRENEURSHIP
(RETAILING) (HONS)

SUBJECT:
FRANCHISING AND LICENSING (ARS 3063)

LECTURER:
DR. NURUL ASHYKIN BINTI ABD AZIZ

NAME STUDENT ID GROUP

L1