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Walmart product and service design

Background information on the product & Service design of Walmart.

Product and service design is a technique for manufacturers to fulfill customers and have

a differential advantage via product and service design that refers to the preparation of

components which jointly form a goods or services. It is concerned with the structure and the

product role. Walmart Inc. operates a retail store in various formats globally providing

merchandise at lower prices and operating under the mission to save money while having usual

living style (Jacques, 1970). Walmart creates a range of valid and competitive opinions on their

product and services to meet shifting customers’ needs or target individual niches. Walmart also

uses new tactics and production methods to make their product and service more competitive and

fulfilling to their clients. Walmart product strategy defines the length of the lines and associate

product choices to product life cycle, its capabilities, market share and dynamics, investment and

cash flow. Therefore, the product and service design for Walmart will do the following; the first

is translating customer requirements and necessities into product and service needs. Secondly,

developing new products and services. Thirdly, formulate cost targets. Lastly, document

specifications (Otto, 2001).

What objective do we want to achieve? The general purpose, in the long run, is profit

generation. The second one is to accomplish the desired product quality. The third is to reduce
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time and cost development to the minimum. The fourth is having reduced product cost. And, the

last is to guarantee manufacturability.

Briefly, present the background and other essential information.

Product and service designs are vital to any business. Key factors influencing product and

service design for Walmart are; customer need, the convenience of the user, trade off involving

function and forms, type of material used, work methods and equipment, price ration, product

quality and process capability. Other necessary information is the primary reasons for design

which are technological, cost or availability, competitive, economic, political liability, and legal,

social and demographic (Karl and Steven, 2000).

Compare and contrast of two Walmart store about the product and service design?

Walmart in the U.S. and Walmart in Mexico have some differences in product and service

design. For instance, their cost target is different. Walmart took advantage of the Mexico cheap

labor to hold down their prices. It substituted the robots employed in U.S. distribution centers

with Mexicans being paid five dollars a day. Thus, Mexico City Walmart is the company most

active center globally.

Compare the product and service design from the past and now?

Walmart first store was started in Rogers, Ark in which Sam Walton’s strategy was

formulated on an unshakable foundation of the lowest prices anytime and anywhere. However,

presently, Walmart has many stores worldwide that operate under the same framework strategy,

but now they also make sure even though their product and service are affordable they are also of

quality and meet the customer demands. Currently, Walmart has a strategy for improving their

workforce wages which are a good motivation strategy that will boost service delivery. They are

also executing new training programs so that they can help them to familiarize with the customer
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needs and giving their associate more control of their schedule which in turn improves their work

performance. Besides, they have also invested in the e-commerce to reach more customers and

adjusting to evolving technological world (Soderquist, 2015).

What should we do to help Walmart production and Service become more popular treats?

Several things can be done to help Walmart production and service become more familiar.

The first one is having training programs that will assist the company employees to understand

what it entails and its importance. Secondly, it must be included in the company overall

objectives that are achieved continuously. Finally, it should be a measure of the business

performance that enhances shareholder wealth.


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Work Cited

Jacques, Peter. Wal-Mart or World-Mart? A Teaching Case Study: Peter Jacques, 1970.

Academia.edu.

Karl T. Ulrich and Steven D. Eppinger. Product design and development: Irwin/McGraw-Hill,

2000, pg. 55-90.Technology & Engineering

Soderquist. The Wal-Mart Way: The Inside Story of the Success of the World's Largest

Company; 2015, 2nd ed. Thomas Nelson. ISBN 978-0-7852-6119-3

Otto. Product design: Pearson Education, 2001 pg. 10-15. ISBN 8177588214

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