Business Intelligence

Introduction
This assignment is based on business intelligence. Business intelligence is set of tools
and techniques designed for enhancing and improving operations in an organization.
There are various technologies, system, tools and techniques available in the market
used by various organizations. This assignment is related to the same which can help
the Abbey court hotel in implementing these methods to enhance and improve their
operations.

This assignment has been divided into 4 sections. In the very first section, the
processes of business and mechanisms are elaborated which are used to support
decision-making. In the second section, Information about the tools and techniques
which are used in business intelligence are explained in detail. In the third section, The
demonstration of business intelligence tools and techniques has been done in order to
understand it more efficiently. In the fourth section, Market research on the use of tools
and techniques of business intelligence has been done along with the information on
how an organization can use the BI tools in enhancing the operations.
LO2 Compare the tools and technologies associated with business intelligence
functionalities.
P2 Compare the types of support available for business decision-making at
various levels within an organization.

Business decision-making means identifying and analyzing the strategies that can help
in understanding and implementing the strategies to support the growth of the business.

One of the most effective and used tool in a business organization is Enterprise
Resource Planning. This tool has many benefits and can help in making decisions for
business. There are many options available in this tool like it can manage the human
resource management system, asset management system, document management
system, inventory management system and document management system. Basically,
this is a tool which can help in collecting, storing and managing various information of
an organization.

Tools that are required to run a business are planning tools, record tools, employee
management tool, process tool, decision making tool, control tool etc.

As discussed above, there are three types of business process primary process,
support process and management process (q3edge. 2018).
Figure 1: Image to understand the basic structure of decision support system at various levels.

The Strategic level focuses on the terms and factors that will help in understanding and
achieving the very basic objectives in a business, that is how to increase the profit. It is
that process where management and financial analysis is done.

Strategic level system helps senior managers understand, observe and analyze the
financial or the strategic problems within an organization.

In an operational level, the decisions are taken on the basis of operations performed in
an organization. In a hotel, operations includes looking after the staff, the members,
looking on how to support the primary process.

In the Tactical level, the decisions or the support are provided on the management
level. That is how to manage the business, fulfilling the needs and the requirement of
the business to achieve certain goals.

Running a business is not easy. It is a risk which is supposed to be taken after proper
observation, analysis, study, understanding the small things etc.
M2 Justify with specific examples, the key features of business intelligence
functionalities.
Business intelligence has many features that can help in growth of the business.

Figure 2: An image telling about the details of the platform in which a business can be run.

Key features of business intelligence

 Self-Serve reporting - This feature means selecting few employee to

understand and make the report, who has knowledge of tools. This will help in
less time-consuming and it should be one of the most important features that is
supposed to be understand when looking for an effective and potential reporting
system. In a hotel, what can one do to attract the customers and make a good
customer relationship.
Figure 3: An image illustrating the self-service reporting and analytics.
 Figure 4: Giving the main reasons for implementing Self-service BI

 Fast implementation - This means understand and implementation of the idea

which is fast and efficient and can help in growth of business. With an
intelligence solution which is cloud based, for example Matillion BI, a team of
people who will be looking for the process till the whole implementation process.
The things or the requirements for a hotel which will help the managers or the
staff to build a good customer relationship.
Figure 5: An image showing the implementation process of a business in a flow. The implementation of a
business can be done after proper planning, analyzing and observing every aspect of the business.
 Figure 6: Image elaborating various steps in fast implementation process.

 In-Memory Analysis - It means the features whose functionality will be powerful

as well as easy to use. This feature helps help employees to analyse data
themselves without having any special skills and without relying on IT specialist.
 Figure 7: Imaging giving the description on In Memory analysis.

 Data warehouse - Data warehouse is one of the important features which will
help in analysing the data from one place. It is also known as “Software as a
service” as using this can supercharge the business needs.

Figure 8: An image giving the detail about the data warehouse in business intelligence.
 What if’ analysis – What if analysis means understanding the critical things for
a business and design a solution where if something unpredictable happen.

Figure 9: Image illustrating the what if analysis in Business intelligence.

Figure 10: Image showing the view of what if analysis report.
 Meta data layer – This part helps in viewing the report to the people who can
access in a simple language, so that can understand the thing clearly without any
additional support.

Figure 11: Image showing the layers in Meta Data layer.

 OLAP - OLAP stands for online analytical processing which is a technology that
is used for query and report purpose and not for transaction purpose.

Figure 12: Image showing how the OLAP works.

Figure 13: More detail information about Online analyzing problems.

  Data Visualization – Data visualization has become one of the most important
features in business intelligence where the sharing of data effectively across
different levels of business. Correct use of this feature leads to the visualization
of data in a user-friendly manner.

Figure 14: Image telling about the different processes of data visualization.

These were the key features of business Intelligence that can be implemented in hotel
business to achieve specific goals(Selecthub. 2018).

Figure 15: Image showing the illustration of business intelligence.

D2 Compare and contrast a range of information systems and technologies that
can be used to support organisations at operational, tactical and strategic levels.

Basically, there are 6 types of information system technologies that can be used in
support of operational, tactical and strategic levels in an organisation.

Figure 16: Image showing the different types of information system.

Figure 17: Another example showing information systems at various levels

 Transaction Processing Systems – This system is operated at the operational
level which is required to support the management of operations. Processes of
this system includes Updating, validation, Listing, sorting, Merging, Calculation
etc. The above mentioned are the inputs and the outputs will be Lists, Auction
reports, Detail reports. Examples of TPS are System for payments and funds
transfers, reservation system, payroll system and order processing system
etc.

Figure 18: Image showing the transaction processing system.

 Management Information System – This system is used in management level
where the decisions are taken on manager level to ensure and apply the
strategies which can help in the running of business smoothly. This system is
reliable on the internal information flows, deals with the data based on present
and past and not the future. This system is used by the lower and middle level of
managers. Examples of MIS are Management reporting system, Sales
management system, Budgeting system, Personnel(HRM) system.

Figure 19: Image showing the importance and different phases of Management Information System.
 Figure 20: Flow of the MIS

 Decision Support System – This can also be said as knowledge based system
which can help in collecting knowledge about the various steps that can be taken
for the growth of the business and then implementing those ideas and
knowledge. This decision is taken on senior manager levels. This system
supports the structured and the semi structured decisions, are concerned about
the future, have analytical capacity and capacity of modeling. Examples of DSS
are Logistics systems, Group Decision support system, Financial Planning
system, Computer supported Co-operative work.

Figure 21: Image showing the decision support system

 Figure 22: Various features of a decision support system.

 Executive Information System – This system is executed in the strategic level

operation in which the executives and the senior managers plans, observes and
analyses various steps that are supposed to be taken for the growth of the
business. This includes the organization and presenting the data from both the
internal and external resources. Example of this system includes concern with
the easy use future prediction about the organization, high flexibility level,
effective orientation, usability on the senior managerial levels (Chris-kimble.
2018)
 Figure 23: Image showing different steps in an executive information system.

These were the steps that were taken to understand and implement the information
system technologies in various levels of business in an organization.
Figure 24: Image giving the detail description on TPS, MIS, EIS, DSS and the levels on which they are used or
implemented. This image has elaborated the details in a brief and better manner.
Conclusion

As per the opportunity given to complete the project on Business Intelligence, I

conclude that I have taken the responsibility and has completed the work effectively.
To complete this assignment, use of Ms-excel, Google research has been done to
implement various tasks given.

The result of completing this assignment is gaining the knowledge of business process
and the support system used, knowledge about Business Intelligence along with the
tools and techniques used, detail information has helped to gain a lot of knowledge. To
implement the practical task of the assignment given. These tools and technologies are
being used in market by various companies to enhance their operations. Use of these
tools and techniques are recommended as these helps a lot in implementing the
decisions in effective way.
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