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Republic of the Philippines

Department of Education
REGION VIII – EASTERN VISAYAS
SCHOOLS DIVISION OF CATBALOGAN CITY
_____________________________________________________________________

LEARNER’S ACTIVITY SHEET

EMPOWERMENT TECHNOLOGY
QUARTER 2, WEEK 1

Competency:
 Explore the principles of interactivity and rich content in the context of Web
2.0 and the participation of the user in the online experience
CS_ICT11/12-ICTPT-IIk-14

Explore (Review and Motivation)

Media is a term we use where we channel any communication and

information that includes many other forms. Anything that can reach people that gives
different content can be considered as a form of media.

Look at the pictures below, can you name what are these images that you see?

The pictures that you saw are some of the examples of the media that we often
used. We read the books, we look at the pictures, we listen to music. But what should
we call it if we combine these three? The contents in the books that we read were merged
in the picture and the picture becomes animated with sounds and music as you watch
and listen to it. We call this mixture of different content form as Multimedia.

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Learn (What is it/Discussion of the Topic)

Multimedia
Multimedia is defined as the mixture of different content forms such as texts,
music, photos or images, interactive content, animations, or videos.

Multimedia is also referred to as rich content because of its abundance of

variations in presenting information. It is able to stimulate the different senses, because
you are able to see, hear, listen, and interact with it.

In particular, multimedia applications target the satisfaction of the audience. User

experience is used to evaluate the effectiveness of a product to the consumers. it can be
evaluated by the emotions that an individual has while using the product.

Categories of Multimedia
Multimedia can be categorized by the manner of interaction with the viewers or
audience toward it.
1. Linear – This is a multimedia type wherein the flow of the content is
predetermined by the creator. The progression of the multimedia is
straightforward, similar to a video clip. (movie presentation, pre-recorded
instructional videos and printed books and magazines.) it is usually intended for
content display purposes with not much interaction from the audience.
2. Non-linear – this is a multimedia type that uses navigation components to provide
the users freedom to move around the application and seek the information they
want. Normally, this type of multimedia prioritizes interactivity with the audience.
In this type of media, the person needs to interact with a computer program, thus
making him in control of the experience. With the presence of an interface the
person and the computer interacts with each other.

Multimedia can also take different forms and manner of presentations

Types of Multimedia
1. Multimedia games and Simulations – information is presented to the audience
by imitating a real-life information source into its digital environment equivalent.
Then the users can freely explore the environment to search for the information
they need. Simulation games such as the Facebook game Farmville have enabled
users to experience real-life situations in the digital realm.
2. Multimedia Presentation – the information is navigated in a sequence of
slideshows and uses an application player. Common types are video clips, audio
clips, and audio-visual slideshows.

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3. Multimedia Navigation – this type of multimedia uses different graphical

elements and is linked to different pages. Also, different Web elements such as
buttons and text links are incorporated. The page that users are directed to
contains the information that they seek or can direct them to other pages that may
contain information.

The efficiency in spreading information through embedded multimedia find its way in
different fields of application.

Application of Embedded Multimedia

1. Advertisement – different forms of advertisement use multimedia formats. One of

the newest forms of advertisement is the one placed on public websites.
Companies pay Web hosts in exchange for placing ads of their products on the
Websites.

2. Entertainment – this is considered as one of the most popular among multimedia

applications. Movies are now edited and incorporated with animations and special
effects to enhance the experience. Video games mimic real-life graphics and effects
together with the development of multimedia these two significantly improved.
Furthermore, multimedia enabled interaction between the game and the player.
Another application involves the music contents that use multimedia for
enhancement. It includes additional features such as videos and texts.

3. Education – multimedia is now used as an unconventional method of teaching

and learning. Electronic books and interactive books are some of the highlights of
multimedia in education. Graphics and images included in electronic books can
catch the interest and entice readers to continue reading. Students use
multimedia in searching information for their research studies and assignments.

4. Industrial – multimedia in corporate and industrial fields play a major role in

different aspects of the industry from management to sales. There are outsourcing
companies that accept multimedia projects from different companies. Most
popular industry nowadays probably is the creative industry, which depends
greatly on the creation of multimedia for arts, entertainment and infographics.

Ever since the Web 2.0, Websites have been enabled to accommodate and process
information from its viewers. This is the start of the interaction between users and
online facilities to improve user experience. After that, online communities were created.
These are composed of several groups of individuals that use the Web for a certain
advocacy. Members usually contribute content to publish on the website. This is the
most common manner of online user participation. These became later known as blogs
and forum on websites. From these applications, online participation grew facilities grew

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and were continuously established. Some of these are wikis, multiplayer games, and
social networking platforms.

Practice Exercises/Activity
In your experience of using multimedia, and knowledge about the Linear and Non-
linear Multimedia, which do you think is better. Linear or Non-linear? Why? What do
you think are the advantages of each other over the other?

Engage (What I Learned/Generalizations)

This topic about multimedia and its interactivity helps you to become more
familiarize with the different multimedia applications, specifically the interactive applications
and their effects on published content. Learning where to apply the different multimedia used
can help you interact and explore better in virtual world. If you decide to be a multimedia
designer or an artist it is essential that you learn the different categories, types and its
application to suit the needs and satisfy the users experience in using these multimedia.

Apply (What I Can Do)

With the knowledge that you have gained from the lesson, can you site
example or paste a picture of the following:

Examples of Linear Multimedia

1.

2.

Examples of Non-linear Multimedia

1.

2.

Examples of using Multimedia in

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1. Advertisement

2. Entertainment

3. Education

4. Industry

Post Test

I - Directions: Read the questions carefully. Write your answer on the space provided.
.

____________________ 1. It refers to the mixture of different content forms such as texts,

music, photos or images, interactive content, animations, or videos.
____________________ 2. What category of multimedia is usually intended for content
display purposes with not much interaction from the audience.
____________________ 3. This category of multimedia prioritizes interactivity with the
audience.
____________________ 4. The information is navigated in a sequence of slideshows and uses
an application player
____________________ 5. This is considered as one of the most popular among multimedia
applications. In what fields of embedded multimedia, it is applied.
____________________ 6. In what field of application of multimedia is now used as an
unconventional method of teaching and learning.
____________________ 7. It is the term we use where we channel any communication and
information that includes many other forms
____________________ 8. Facebook game Farmville is an example of this type of
Multimedia.
____________________ 9. It is used to evaluate the effectiveness of a product to the
consumers.
____________________10. It also referred to as rich content because of its abundance of
variations in presenting information. It is able to stimulate the different senses, because
you are able to see, hear, listen, and interact with it.

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II- Directions: Read the question or statement carefully and encircle the letter
of the correct answer.

11. Which of the following is NOT an example of linear multimedia?

a. Textbook c. Power point presentation
b. Tutorial video d. Video call

12. Which of the following is NOT applied by the embedded multimedia in the field of
entertainment
a. E-book c. Sound Effects
b. Animation d. Visual Effects

13. The information is presented to the audience by imitating a real-life information

source into its digital environment equivalent. What type of Multimedia form of
presentation is this?
a. Industrial c. Simulation
b. Multimedia Navigation d. None of the above

14. In this form of presentation, the information is navigated in a sequence of slideshows

and uses an application player
a. Multimedia Navigation
b. Simulation
c. Multimedia Presentation
d. None of the above

15. This category of multimedia prioritizes interactivity with the audience.

a. Vision
b. Hearing
c. Linear
d. Non Linear

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