Professional Documents
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CIDAM Entrepreneur
CIDAM Entrepreneur
Highest Enabling
Performance Standards Strategy to Use in
Content Learning Competencies Highest Thinking Skill to Assess Developing the
Content Standar Highest Thinking Skill
d to Assess.
1.Market(locality/t The The 2.2 Determine who Understandin Understand Organi SWOT Focus Group
own) learner learner the customers are g ing and zationa Analysis Discussion,
2. Key concepts of demonstr independ in terms of Creating l and and Team
market ates ently chart Vicinity, Building
3. Players in the understa creates a 2.2.1 Target ,career Map, Six
market nding of business market interest Thinking
(competitors) environm vicinity 2.2.2.Customer, invento Hats
4. Products and ent and map requirement; and ry and
services available market in reflective 2.2.3 Market size vicinity
in the market. one’s of map
locality/ potential
town. market in 3.1 Describe the Understandin Understand Initial Market FGD
one’s Marketing mix g ing and assessm and
locality/ (7ps)in relation to creating ent of Product
town. the business the Analysis
opportunity by vis- prototyp
à-vis e
3.1.1Product
3.1.2 Place
3.1.3 Price
3.1.4 Promotion
3.1.5 People
3.1.6 Packaging
and 3.1.7
Positioning
3.2Develop a Doing
brand name
Projecte
d
Financia
l
Stateme
nts