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    Product Feed Integrity

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    Victoryking
    The document discusses optimizing product listings for Google Shopping campaigns. It emphasizes that product images, titles, and descriptions are very important for capturing relevant search queries. It provides priorities and guidelines for optimizing each element, including using unique high-quality images, including 4-5 keywords naturally in titles with highest volume first, and structuring descriptions with headlines, benefits, images, shipping/return policies. It also recommends 10-20 relevant product tags and keyword-optimized URLs.

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    Product Feed Integrity

    Uploaded by

    Victoryking
    24 views2 pages
    The document discusses optimizing product listings for Google Shopping campaigns. It emphasizes that product images, titles, and descriptions are very important for capturing relevant search queries. It provides priorities and guidelines for optimizing each element, including using unique high-quality images, including 4-5 keywords naturally in titles with highest volume first, and structuring descriptions with headlines, benefits, images, shipping/return policies. It also recommends 10-20 relevant product tags and keyword-optimized URLs.

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    The document discusses optimizing product listings for Google Shopping campaigns. It emphasizes that product images, titles, and descriptions are very important for capturing relevant search queries. It provides priorities and guidelines for optimizing each element, including using unique high-quality images, including 4-5 keywords naturally in titles with highest volume first, and structuring descriptions with headlines, benefits, images, shipping/return policies. It also recommends 10-20 relevant product tags and keyword-optimized URLs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    24 views2 pages

    Product Feed Integrity

    Uploaded by

    Victoryking
    The document discusses optimizing product listings for Google Shopping campaigns. It emphasizes that product images, titles, and descriptions are very important for capturing relevant search queries. It provides priorities and guidelines for optimizing each element, including using unique high-quality images, including 4-5 keywords naturally in titles with highest volume first, and structuring descriptions with headlines, benefits, images, shipping/return policies. It also recommends 10-20 relevant product tags and keyword-optimized URLs.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    PRODUCT FEED INTEGRITY

    Title + image + description are very important!!!

    You scale Google shopping campaigns in 2 ways:


    1. Increasing bid
    2. Optimising title, image, description to cast wider net to capture more
    search queries.

    In order of priority:

    1. Product image
    - Try to get unique image that other stores are not using.
    - If a product is profitable in GS, try and create a better image.

    2. Product title
    - Aim to get 4 - 5 keywords in there. Try not to keyword stuff and make
    it sound natural.
    - Put keywords with the highest search volume at the front
    - Try not to repeat keywords

    3. Product description
    - Headline
    - Video (optimal)
    - Bullet Point benefits
    - Images in description (compressed - Optizilla)
    - Shipping time
    - Money back guarantee

    4. Product tags (not in shopping feed but crawled by Google)


    - Aim for 10 - 20 keyword tags.
    - Usually start with 10, if product is profitable go add more in.

    5. Product URL
    - Make a simple URL with keywords in it

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