Individual project for Marketing Management

Use the marketing research process to analyze your opportunities of getting a

job or admission to a graduate program (think of yourself as the “product” and
employers/departments as potential “customers”).

1) Lay out your marketing plan in writing (2 pages max, not exceed 4 pages in total
with additional figures/artwork included) to describe how you will market your
strengths, potential, vision to earn yourself a ticket to an interview of your
dream job/school.

2) Create a creative vlog (video blog) that aligns with your marketing plan proposed
above. It would not be limited to a specific shooting or content style.
Either taking-head video, follow-me around video, either or both ways, along
with static photos or other multimedia content, is fine with me.
“The sky is the limit! “

3) The requirement of the video specification:

mp4 format, >= 720P, duration: 3 to 5 minutes (6 minutes top!).

4) Upload your writing document and video clip together on the Moodle in a single
compressed file (file size =< 200Mb).