High-Converting

Amazon Product Listing

Increase your Amazon Sales & Rank Better on
Amazon Search Results Page

www.epinium.com
 www.epinium.com

Table of contents

1. What is Amazon SEO?

2. Amazon Ranking Algorithm “A9”

3. High-converting Product Listing:

a. Title
b. Description
c. Images
d. Keywords
 www.epinium.com

What is Amazon SEO?

 www.epinium.com

Amazon SEO stands for optimizing the product listing to make it rank better
organically at the top of the Amazon search results page.

The higher you rank, the more you sell!

If you are an Amazon seller, then the rankings on Amazon search results page are
the most important success factors for your business.
66% of online buyers search for their products by going directly to the Amazon site,
without going through Google. Therefore, brands must be visible in the organic
results of the platform in order for Internet users to buy their products, and if your
products are not ranking well, you’re really missing out on sales potential!
 www.epinium.com

Amazon Ranking Algorithm “A9”

 www.epinium.com

The majority of the elements that count for SEO are in the product page.
It is therefore important to know what it involves before seeing its details.
The A9 algorithm therefore takes the following elements into account in the
product page:

● Title
● Bullet-points:
the 5 points that Amazon displays to the visitors. They must contain the
keywords and information contained in the title, but specifying other qualities
of the product in order to influence the future buyer
● Description
● Keywords
 www.epinium.com

How to create a high-converting

Product Listing
 www.epinium.com

Title
Making quality titles is important to optimize the positioning of your products on
Amazon, and to be visible on the marketplace. Unlike Google, titles on the online
sales platform can be up to 200 characters long. This allows more information to be
included, but not too much.
According to Amazon, a qualitative title should have this structure:

1. Brand name
2. Product name
3. Main feature
4. Product type
5. Color
6. Size
7. Packaging or quantity

The main information should be placed at the start of the title, and the least
important at the end. These should allow you to distinguish your product from those
of your competitors.
 www.epinium.com

Description
This part should not be overlooked if you want to optimize the content and SEO of
your brand’s products on Amazon. Inside, you need to insert the right keywords and
synonyms, as well as properly structure the paragraphs using sentences and bullet
points.
In the product sheet, you can find two types of description: a short one, at the top of
the page, and a long one, at the bottom of the page.

● Bullet Points: there is therefore a short description next to the images, which
is in the form of bullets. It is used to briefly present the product to the user on
the product sheet. The goal is to attract customers to buy the product,
thereby increasing the conversion rate.

● Long description: unlike the short one, the long description can be found
further down the product sheet, before customer comments. Also in it,
important keywords should appear. It must be well written, and exhaustive, in
order to attract more visitors, who are likely to be already interested in the
product given the place where the description is located.
 www.epinium.com

Images
Images added to a product do not have a direct impact on Amazon’s algorithm.
However, the more images, the more the product will be able to be seen by visitors
and therefore by the A9. They are really essential to make people want to look at
the product sheet and buy it.
For this, Amazon has few recommendations:

● The product must be clearly shown.

● Image must be at least 500 pixels on one side.

The best thing is that it measures at least 1000 pixels or more.

● Have a white background to highlight the product.

 www.epinium.com

Keywords
On Amazon, it is possible to fill 5 different keywords per product, of 50 characters
maximum per field, which will be used only for SEO.

It is recommended to enter a keyword and synonyms. The first reflex to have a

good SEO is to determine the keywords on which you want to position your
product. It’s good to know that some generic keywords are not available to brands
that have just arrived on the platform. To access it, the algorithm must know it.

The keywords that Amazon suggests in the search bar can be a great source of
inspiration. They can give clues to the keywords that users can use to do their
research. Visiting the pages of the site can also be an interesting technique to know
which keywords the competitors use and to know the spaces which are still free,
and their level.
Increase your
Amazon Sales
Scan, Identify, and Optimize your Amazon SEO & PPC.

Start for Free