This course outline covers the essential characteristics of an entrepreneurial mindset across 8 units. Unit 1 provides an overview of entrepreneurship. Unit 2 focuses on creativity, innovation, and the creative process. Unit 3 discusses identifying business opportunities and forms of business organization. Unit 4 covers developing an effective business plan. Unit 5 is about identifying and meeting market needs through research. Unit 6 addresses marketing and financial considerations for business plans. Unit 7 explores global aspects of entrepreneurship like strategies for going international. Finally, Unit 8 covers risk management techniques for business.
This course outline covers the essential characteristics of an entrepreneurial mindset across 8 units. Unit 1 provides an overview of entrepreneurship. Unit 2 focuses on creativity, innovation, and the creative process. Unit 3 discusses identifying business opportunities and forms of business organization. Unit 4 covers developing an effective business plan. Unit 5 is about identifying and meeting market needs through research. Unit 6 addresses marketing and financial considerations for business plans. Unit 7 explores global aspects of entrepreneurship like strategies for going international. Finally, Unit 8 covers risk management techniques for business.
This course outline covers the essential characteristics of an entrepreneurial mindset across 8 units. Unit 1 provides an overview of entrepreneurship. Unit 2 focuses on creativity, innovation, and the creative process. Unit 3 discusses identifying business opportunities and forms of business organization. Unit 4 covers developing an effective business plan. Unit 5 is about identifying and meeting market needs through research. Unit 6 addresses marketing and financial considerations for business plans. Unit 7 explores global aspects of entrepreneurship like strategies for going international. Finally, Unit 8 covers risk management techniques for business.
A. 1: Course overview 1) Entrepreneurial mind 2) Essential Characteristics of the Entrepreneurial mind creativity 3) Entrepreneurial Competencies
B. Unit 2: Inside the Entrepreneurial Mind: From Ideas to Reality
1) Creativity, innovation, and entrepreneurship 2) Creativity---a necessity for survival 3) Creative thinking 4) Barriers to creativity 5) How to enhance creativity 6) The creative process Techniques from improving the creative process Intellectual property: protecting your ideas
C. Unit 3: Creating an Enterprise
1) Identifying business opportunities in the environment 2) Global opportunities 3) Forms of business organizations
D. Unit 4: Develop a Business Plan
1) Why a Business plan is important? 2) What goes into a business plan? 3) How to create an effective business plan?
E. Unit 5. Identify and Meet a Market Need
1) Identify your Market 2) Research The Market A. Know Your Competition
F. Unit 6:Building the Business Plan: Marketing and Financial Considerations
G. Unit 7: Global Aspects of Entrepreneurship
1) Why go global? 2) Strategies for Going Global 3) Barriers to International Trade 4) International trade Agreements
H. Unit 8. Risk management
1) Business Risks 2) Insure Against Risks 3) Other Risks