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Matilda Pegi on 200,98, 195, 1, Prof. dr. MARIN BUBLE MANAGEMENT [Fkonomskl fakultet, Split 2000, ‘Stem gina Predgovor Li | ‘vole kis Magee pane evel one man ga _unpi sipeasins mora oie ae ano To eva {ts tds i he yu te hao een, x day ‘alin aviation prea tj je: Sve epi rm ‘Sham ston rene av ola vate mute ja dna amo le ‘Seca msrp tte Nae pseu eto se {umes hem) spose el se pom pole ge Manges pode, te pom oi ae. est [so une erin management rower mpreinai i [Etameh tn of apna» ar sega nov real fo manejo log suvenmnog magus ach Gene. chain rests seman sere tov ese tm ata ko she i a ug em ep ce A a "Ke ko Langan magn an nae - pain managing sas ood ek tet na tin Scones ‘nna. fu a nf i oe ‘ir ekonomi, sol pn | up) Sp maa Saal on ‘ese evs aka afi managment hoe ne oe ‘St kobe 1m fa i pon Es ova Upromise tna aoe ete anaes ert nee faa. tare pas vote es. ‘Su oaolane Sil die jen nen ge at 4 ‘serena sl hime oo rte re ‘pee te Se it manent mangers pi pv tei tom ge ie mapper ao ae yea ple ‘tigen int ina oe ' gs de eel rar ie mange poo ph eh or yar anne ps ca dan, Pes potent oes it ‘an trie nameions mghsan we srerae to ho feta op ‘aa papa eam 1080, pete och pen (BPE Vo ‘aa eran Orpen). Ue gv aia ti pot, de aie a poo dene hte nti sr ls hea ner Olin da a On jet je tno foot lle Lao oles egara na soe ‘sanuuane waa ee eson moae enantio Z. Simo ann raven epost poss pane anc sce ae Ups gl! anal pos in plnira lieaeponen pss je jms een Panett stag ae ers sap "reac zn laine tao pn gree Plea ps {eo rasa Kl pn ome pe itm i le mute Uc ov ine pt pet prs ok ae st "Use sora oben eit ot gam pane, ston en tn nvr et penn Ut ten aeame mao Feevhnje moot angus te ene Aspe made ean cn tain pln etme ian abo ds ied tne ramp segiogmimngene ian cede [nse te pen seo raj U ats vas promi ara ‘etd dria toa tsp erste peta ara eae et a ania poes ook ol, keds mee fin po Jum oneal eke: 63 ‘nn ej ns ent el Uo prog ‘Sia Sn ode penne ete ska ae te ‘Soyns oda Nats pag ce ema Os ss Fae ‘nbn sgngnan crash (DSST ODS) ‘est alfonso mol Sem he prem mete rane ‘jpn e vmipe alsa nna obo res ey, im a nse pip id png tna Posts ao pode 2 ‘ova ar senor ga cap shi be! ruc i, {Cuda muse cae ora sich Use go wal demu dn!» pot + pont ego cen aigoromant- whoa, pane, panto pbte | ene aa ‘epee pws oma eur no eames to ir a ‘Uns se go trie rte ep wpa pt ex analarj etn ne lenses asa paca ‘8 ppatvang pleura pt ae lin uta la el aoe ma i pogo a pe Paty nj eee oben tere eps ue pods eon pooh ania oly ap elie hang Rudonaga icant dem smlorag jena te li "Upon ev sai avn rapa saga oi - on al gwen TOM oar poy pn Behari) ‘ils pp Greve BPR). tesa i ana cde pone hao atric zn shazap nt pas gers no nanos ues eh 1 slams at rma sega aos w bv tj se sea ieee Bs pf fej aso, gs ver epi ‘ev lt ama pola see retin orn U st el et pj ti fos sk mane he ‘ith ice ano frat mvs sto tae on fans arming rs omninc nt Se et ie mtn lhe args ovens) win sub ao atin, Ve pn plane etd uke mag emangea son ems a ‘dt oe poses epee ptrans Ue sia arn ee ne oc oh eps mee pee ca oes wink mee prone maaan ah pepe Habs Pre pesto. aor pee sai pment Fe ego mor gina poem Pte as vie mia gee Ema power pon mse. ‘sat ah a tna ar hi es revved pti us a pre sme say me a Teme ee svt bn etioe te varie pans Yo one Lj ert moll oni Ii» on rate) neal ot > M to yoaaa a toi Uomse mae ne su mt ny neo. ‘Siren mous aoe sat sl seite pin eae Po ‘Semen: Net ene mee ent mea advan. ote nem van octet, hor me Roma ‘ete pane nt nes psi vos the, stor {hd eeepc Pe, pe Ken Po | ot Pode tpn Poneto pot cit pn no Ul aie ek ein rae ee le nla pena koa ps, ome se mip patna pest dt rare son Some po “int eos sara ake lone Koni pon drat esa pee poor kc pe man pce kt anti sae ae oo, boo» min pean! a Lr, J ‘Uh kis ina a veel it nc ei sh an sith spa oe ma ‘yeni: ih ene peo timc or eh ‘stu oie, eave alana up eon, tsetse gv ston pe md cea oe - code ake toate mos ote ounce me Kal mrktings mt el hl ct ei rm mere Nd ‘kraj azrale glo Lomposcnt MIS are, sof bs pods Wai te stngyc ms ip ios pm mee emenn ao sis iene i hj cain oa est aa ong me ‘susan Tie en oy rein srr sein be se koe ‘eet penne ne mp stom ws mages Med {nt aon sxplnn pans sremenag manages 9 amy ‘Sik pd ecm vclag popes da ne do min eae Sgn Puiu itu ee ann cn ‘seonuns pnb ote mas tage on} tia i apo ‘Aes rit von pln se pst ina prin estes a jn ves ko aps foe 1 Spt, 2 apts 200 Sadreaj [Sea a ‘"imemoown movewratn wanna = s 14 Ri pn epi ace z 2 ela pcep = 1 Sh rtp 3 2 ead tm opin (rent sone evan ——— oe 32 tapes te 5, Koso pn fs rare roca ros 2 ina i Mc ene ie Fheseerentcrs a = us ane EE ont pn seoae cain sae ees tm ron moa gehsa ‘ye: ponosene cot ‘tranoon bench 80 tyres kt Mon ocr p sates 1 Pea leap bath oe = EL rep rn car gaa + ho panos Cees =< a 3 Soon ste ee ao s.rwoces bowDsiNt OLA - = ig cacy ALA 32 Eocene ater = z 2 eta st ounce a = ‘tert een = < Cl icpege rae eg {FOAM SADR2A) ORCANEARANIA as Si rit ann pe oe 13 Sine paneyn Thonn 1 saDR24) EKONOUSKN OONOSA = a Teer rc ttre ict emir ete pepe mee —— 1S ote wae tarsi ne (ed ed i a SS po = (Guleerog tn conve katong oo = ham as a a sate 22 Sue pa » 12, Mine ren wt pet a 33 Moo tr a a Dit posse memes a roasted Paton oo a (odin ath pn ane im ‘Front saan eceattoxkonomnacin 12 Pm nth pre 0 = Showeeacve a ton ea ~ 22 tea main ono ms eae tena = anes ieee i lf eepeeaeucey, 1 Rina in tn — 3S Stee Sate wie 1. oupmnacan ro do i PODS —") preteen a 2 52 tn nmap enemas a 2 Staton poi “3 {mccowni UrON ‘Towstane loro oncazac - <= S oe tn I se o Prvi dio a OSNOVE MANAGEMENTA ggg vugeagee Glava I. MANAGEMENT: ZNANOST, TEORIA I PRAKSA angen em ang an i i en to Sa senaitg aps lem epi tae Ho a Ie manager esti spi tn io ose pesto leap oro anno, {Sarl den Tao sen et poe marae epson ast toon opines Sse np as ene pmcrae en ‘poss auger ao We ops pana Kosi ‘staal oie a pom enue tan ako Hod (isan, 25180) ralj et ates gue ogee oneal ‘emia, aru | kel! pon rane ‘Ulnstuseralog pn nine pl rice podem jn a seth mob perth sor fa stn en pj tem Mee sor pc i me un Ne hn {Seton ene nen lj sos sesh tem etl ae) oma. 2 See deacon mc leo on ‘Sunn jam ence paris pol onto nar sce staan oi em ner oa pas ia a Uren se emo gave 0 snap rage seis ee ‘pap ee os eins eres ag Signs ode manasa aot nooman emesis oma sea tii ant a mich it on ‘Koeppen Joa ho kt apo ng re tao jo od Kinin magn je pte nck ‘Nps ato Ws rates ys nee psa ee pepe mann pace as a nn de mana ne ae relies ate ton mS smi not Bran, sasahijom ore meagencas tala 190. pane FW. Tar > sam GD ‘Shp Mangement ec Manage {ee nao astm pam magenta w age pom rene amarante a sori rim mats ea Tepes aca oy nate omg sp anes "ie nian 2 ae i i ra ej pp ak ee Se ‘Sta rons ea pr smarts a rn magna spear 1 elie oe, prteo oe azaroe We dag mln se aii kta aime po magne {yop sina som mane eee jain a pj ang Jean vom pong, dc asta fo mae ust Spenin sto up, Dato pom cages cos and tng ‘aveee ele nin pba oe inner am suapansr pave = he en Pesta | ato "retain pte i nt en og rt a mie (tc pena! mance Doe foe mangoes ee pena Ie ham s cet jen Se ene Cat eth eas ‘ita jet hs loader boo te mage ae noe ene 24 BE ‘nme peo nike maa ne it, maj ompeanbln ie nen sel Na poo mo seman nae (re nie det a) sin) eine Sein) prensa ee ystet Sip a tc mn ume mse se ho movant dj Mads ‘0 san peta prove pe dts mame case a ob fe po Tao Neal (8h) ei nape ay {ves avn aaa oie oo] jean raj v ama ine [Sian ane cijeve to duu detec an Wetgesonm 948, 67) po ‘Sj mmuenen eis posteny ep ees pom dp ot. Utome {sts roms jam mito mung coe tc pe nase es, ‘jr cpriy ple "Orsi alt la ede ye ot ‘svar he U cheno semua pare roma ea Meena ai i gas ima dois pane poe ago fet kas [risen so ope On keer, mae aa sopra seep Soret (89,9) bo att ore Stare tach mage apn oo Svs ata eee tan sparta sponte nsec, ‘angzman poste te patente te tae aking 1: sang # poms 2 She atc sig Membre ds oh nh fs ume dan sme osetia spore mh tte We 0) Ra rpm | pmo drag. Orava ij pdt ivanon os ‘oka cas nen bes es Fag conn ter ens Rees, [ses ivia mpeg ee ed ope pe <0 tj est pop ats Bode mame spore ook ‘Tice nk cos tan ae sep ata mh 2 Onvarene jen yore Fosaeie epics & W vaio ote ene ‘ene ava tna i Ege ak Apne aca ts pe seco, ssn minagenet Pens tane en deems ie ase enn pgon on: Ber denna sere mangement be nec sce ‘cj yun rt i ll io mamma bee da ex ost tons ete sa mening cr ne a SoeaPwenp vk ip caem pre on Pes ee eda oe ‘ecko msl ree Rei (97 tw tome ain manages HOPE opt ifeei coar foedmamamen a hecn pods ERLE hota orcas va ony mae Cn 990109 ma [Somat weston fat ap 2 ec Recon ercje qrnent esr, Re js rt ko inp «| rosa pene nega gee neo ae i pa Se Batra ncn asa 170, Sopa emote ‘Fi ect orm icin ne a recente ais ra semen fe vio Ce Re okie ee as os even set, ro ite ‘ajesenatvc spe opr esuon mongemet vioa ete eto SSnEse gana ura Ue se st os Ken mange magn ‘Goma hein Ota yor an pron Kes = i sons Smo Nel ta san sito, Bai | ‘Shin force Uses oe kot ped angen a cov ohn ‘tls on sagas pomen 2) apa emma won. To (EGE ate dae rte operon ah Na atic genio rmstapje prone, niagmen ie miei a a npc els a roe pz, pte eg cae See ere poet bg U wn home cpa en po SORE See Spinnin wei ee Preteen So em Table poop 28 te 121, 30. nue ot i prays oa mannan ai | not spi pst, mgt vo, oa a ‘art See dome rune rn nl Simca agro seo mane cheap (teeta kina ae atl fe, Me irae te oc ah a ii ae clja pon coor eect far vod orem atu 0) nea agro. Reso oma ein patina psi sive mango sis Nk ea il me sb Meme oa, pen sent Reads ois avin oes ae ees Shaul pena anf bowie nh ‘jobs acs) Gan mats aap nema cr a pu Boy, 09, 20, Toe wrk nee pata rp 8 ‘Soe cee Sj phi tine sine a el Simi many vuma Saks rem cn vn mang lg pate 080 mune ore aes tee ast a rene, tem opine, emg eos pate tan hn edie gts ‘cle p sv co manage frit bn doorola sb tian hve maar ee Fos Gog sre os pete in ‘Se on emp mare ta op scp pant nara Cpe oak su mash a ‘Se in me ioe et mae lana pass) Mo ss st) Mo vod i ame pce yen 00a ape pane earn, Nuon oo mage go ‘aw otaane ja os egh t a emis anma bw bee rh Sacto Vousoo eat apnea eno hg cll Se go tae mye Caer eo, ipl ee as se ae ous dr apt ei Ot vin min pen Simeon pein 5. Bsc» czar guj i patos os “in” rove eke de ‘eat Muga sxe Ceti toh pe da RO, ‘ins tora Kod “Ongar to ta oo su no pth ape ah {jl Tala Joop, oj aso sad ona ha psa, chit a pin vn rm en, so “Detrimental es (Bord of ie stra) Mog vi sa asst dor ii str, mag a Se mage Sunn space nl. ino por nk ben nin manage ee 2. Contra Naina poi jeri loo sare manage vi ke 12. Bs (da vot) eon mais ra mange. Nin vor ‘an to a poled wa mange psn 2. Governer, Goer eee ik et ene, «oj at kr od pj hp psa ki tp de a le “feta mat ay ans so ise xk pon i range ature op koe an op peru manger podem meee reine ‘Titer Medsim so ho meso ti nae mamas Sct art ngage cee i ta ‘Ss post me dove je abo mame in Jee 0 een, ‘Stop eps nf Seen manager” Jo pout ape ia ops pc) anv ke ra pe ‘rnc ec 1% eS oe a (1) Manager ta ail vod, Dai ile wil, pdn at ima he smite tv To tn moon he ee Seana ‘a os tei ie J nate) eh ene te robe nt ary ink ras Tele ened ms ce rt oe ce rnd Nope ua ers Fo ‘tps prs nce pe ae Sova ok am Ye er a Fata Jods abe Tres oe od mnie presen i ade (prekindergarten mace jd te ‘pesto ns hes Toe aes nH} mame sae te (phe poe me pet 2 rman nj ate upon Za mage ‘em kop net pyr ot maine eg a rm <2 ann int eu onan jee To hema ms ‘Seon pane. prje pra elds spt apo ac rar he ‘ake dng pane chon se ce oa be hea Soe ogo cao geval ks ike an Kons lane Pa Tepe pane nh pos ary ves Tien, bok) nt ane neds peuple ecg) ace soe mins, cna saosin Wojada al i hove en oie eam cece vik wna 0 "@) Mopins tare oki perirman: Dis sac mount svat ‘inp man Jetpm oes pos 1 1: tema pnw per, 2: cpt poet eins Dat ma oi rc, enn ne en {So} pone obj chew peal an We da peda, pd sl poe tise A youje tara ange et he ion ie ee 9 [Romar joa ie Kl (QC- aly Cl aren op ‘vase dette omen naa ome ae tan apne ‘Os Gucci amped pete ae Sre ol son sos ne "et ipl vie ren om voy a Poenaare ova eh je yeaa a upon lv, Nae de palo il a opin an enn a ‘Toma a apse wor at eae tava as ope ae {eon vain vine ae rn sina Behemoth ‘Svein ake da nic pene tar si 1 ned sans vata ek meager ea pee tj ini arian kh prs (Potent prforand Dagan ol ike pe ‘or ron ran a ee te ‘ch un oblaerne hans nn sae sve wae OME ‘ator methane pos von, fan ssn pics Pedy dubia tn ay i face mets iven nj anita jen odaas pcs Ni Se ‘owt rari Sa tema pyran pds ako jena men, anaes vie a Mba ok mene eae to rim nt poet erie iim mal, roan "alm, ttt MANAENENT eo npn) Hei, sage ps nb oro ma oe at tsa zea oi ca min a a je ae manne eae aon ae of a in ed ah a fkech panmandees rt oe to epee 9s ADI tienen pte Snes over (0) Tor manger pn Nei oa ‘Yn te managesog pose atic ia, Ut 9 ais vs © ce. sna) roe mas ‘Dn se tn jeri mane 0 {op Miogsmen asp mai i, de angen tet eo cl. SESS ine Mgr (amg jv) Jeng meen neti a eet eo ein, Nas epee pao, eet ae Face eet ew pote Tel erat ‘Spee ane ete Treaties cree cae carne paver, Sites etla oj sev poate ao si Sane ra fat bebo ptt Meg ate sat tai pcos apo ee eel ote sytem posh t+ bin pron, Ds nog eh armen gsr anne ears ASE ‘apaleoe ee ange Ee cages ean pci iin 4, sexin Mamnnen roe ons Pmt cua Soa mers Shp ar) in fc Se Je ef kn no pln one seek a ef Si ean em toc ec an ke FO EERE Se atm pte. hab ev So santa dwncings vote do saa apd se it sete ie ere ee ie sgt, Metin 28 aeaee meg cep eine pea arin rot maar nn cate ll or ae pm Tauern pen ae Boe ee a cE) eee ant Eo a nar ugom ian ese Negrete - Mongoment Dan tape erin |. bata Kt te omaog pon ver omega Pie ata ane eta ie Ono pi i i anger mete opr ovine macpr soy cht ole manage Ne pt a pron pa ‘etn ve is pe ope ie sce es ‘bein Gren i evan Sc sala “= (2 Tipo marapenena pn does ebro a ame nate nc >See ments cerey arg remem paicinmsagtientiapauee nica Siete arene ge nema atten teri nearness cee megane a eae eM SeTme Soees reer ‘bier tenon ete pre hoa oc a 21. Detenine fkle managements id ee nn eee manque eae econ, 9 ope vt tom pont nop me nae sagem Tare pei msgenent od eat corto ona bo” oe Aopranog mara feos ue en mages Te Perla of mgs fac govecs ema apse a ace mae Tieaan emir prt Faye (920 Deacon C96 bcp pe 3 man amine ‘tj onspi manage. ap poet oog bd PD ‘hese tneps en po tin ese 8 oho Moar Hom 0 ate ‘Svan amen ome ipo Be nate Foaors ange en ‘peo msg ser meno pnd Yop ermine Dene ‘2 Sonos ce wpe # du soe memes Oper 5G, BOT "Dap Vols pens ins: aap ile ie on rminj noma aati jt mare one {Ske Fol age tan peonina angen se des gna sala, De ‘etmnge et unt ssi (ego red upon sas Sen mes beams eee mes ‘elim ee eater me nigh ema sere mje Jen so» ee Zier F Dace 6 fe mange io ar} kato sahara stent meget Nato af ear re mugen, 2 to sl i ont ncaa man "at ner, oa ren se meen pli [emi omsin vine tomencnje mete rode! KZ io es ge ree eo aie Same eke ae Ke ‘eter ada putine node mente metre ote "fanaa Kesey G9 151 ode tka mangement ‘em sie 3 Ps oe ot oan jute laninny tomniseje meiee Nae ave kia magn ve Heli Soan 912-1) ome sano ae enje mmgememln pry, pane ese nae Cae {90,0109 ove suds gpa tan ako POMC ramp = Pan fing Orgnang Moan. Contig tent pata hoc tt ae meget fe ie ra a ‘fake mangement ane ase mie wen a “otians ne pies teen sem wd pod, aes "peo tp oc ee eva ny ap fina manent see a Z angen Ean tare pte etna magne ka 3) plane ant), pnene Organi). ao ‘Se Sie sone Leng) keane Coal) 2.2 Sada fake managements Pian a ett anagem om st opt es Ono wo seria hano poet pli odie ane pres erase ere {ej m ea sr stip Ete sata asa tle me ‘Steato tle wom oi face Poms ore pntove rb ds ea anime ye oe st gs ec ah ‘Semoguc Sra sew Selenom pv. e ra eet a a en oe i ‘Si pete oblzovan satan armament ao irene caret ‘ve Um este mange gsr aaah aa kote ope ‘Stine stem momen lana acon pita, Toe eam en a ‘Snagenenss cured uber ne epee of i ei Tes tran rz pina je ain eal pono ogc ssn cs tlw peat leading apne pe ‘str ave (Organon Deon “Oho eos Kadri sumjowo mmarated Nae bas ‘sss ncanajom ore dopant ste ge nc ane stint hai Tore air nae, ‘ie Kn, borpescjana pclae tina Pano pang ‘Subst pofitan sao es W eae sa tare To porn et ‘S'la ab i mma tad. "Vote poss ne a agent ptm a eae psa saan eo is a a mi a ‘nth ea ou a ‘Seer anna ee sone pret ln shen, parame ‘ote nae maroc owe eg Kuma + Uti. enralane revs pstuk mje octane | odnaje tert ee ce enters Rene eens jr ovo se ee Patan cto pers. Sop on ke ede ont ese nonce, Jr terpunos re Mi mopte ede apes cre od ove oe amo “emt keen Berlin hs ede sl (oh, 1980, 0) {patti eprom 2 je nla eoar nom sandr, 5. pinnae koh me primes

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