Prudential

Job Description
Job Title: Marketing Manager Job Code: 100211
Recommended
$80,000 - $100,000 Reports To: Director of Marketing
salary grade:
Department: Marketing Location: Ha Noi, Viet Nam
HR Contact: 1800 1247 Date: 20 Dec 2020

Job summary
Prudential’s Marketing Department seeks to employ a Marketing Manager to oversee the
marketing performance and growth while directing the strategy of client’s marketing. The
successful applicant will be responsible for managing a team of over a dozen marketers that
work in a variety of capacities to support the marketing strategies and deliver marketing services
for clients. Finally, in this position, the right person will set clear marketing goals and report to
the managing partners of the business to together set goals.

Roles and Responsibilities

 Evaluating and optimizing marketing and pricing strategies.
 Analyzing market trends and preparing forecasts.
 Generating new business leads.
 Developing and managing the marketing department's budget.
 Overseeing branding, advertising, and promotional campaigns.
 Managing the marketing department's staff.
 Keeping informed of marketing strategies and trends.
 Achieving the yearly target for Banca & MRTA.
 Supporting all segments in the branches as Personal Financial Services, Mortgage,
Business Banking, and Commercial Banking.

Authority and responsibilities

 Approving the regulations relating to the administration, management, and handling of
 Prudential
violations against employees within the professional scope.
 Approving financial expenditures for business and marketing activities of the company to
ensure the right purposes, norms, and its jurisdiction.
 Requiring members of the Board of Directors, Head of Department, Head of Department,
and related units to coordinate the implementation of company strategies and policies
approved by the Director; requesting related departments to report periodically and send
reports when required.
 Monitoring the work implementation progress of the departments within their
competence and approving the reports on the performance of the tasks.

Working conditions
 Regular working days and hours (Mon-Fri, 8.00 am – 5.00 pm)
 Modern office equipment within a open plan setting
 State-of-the-art canteen facilities and fitness center
 Offering of personal and professional networking opportunities
 Open, friendly and welocming work culture
 Bonus Tet, holiday bonus according to company policy.
 Apart from a competitive salary in the industry, outstanding managers will be rewarded
with matching contributions to the company’s healthcare plan plus 50 percent
contribution to annual pension insurance.
 Prudential
Job Specification
Job Title: Marketing Manager Job Code: 100211
Recommended
$80,000 - $100,000 Reports To: Director of Marketing
salary grade:
Department: Marketing Location: Ha Noi, Viet Nam
HR Contact: 1800 1247 Date: 20 Dec 2020
Job Title: Marketing Manager Job Code: 100211

Education
 High School diploma.
 Bachelors Degree in Marketing specialization or a related field required.
 Masters of Business Administration, Marketing specialization preferred.
 IELTS 6.0.

Experience
 Min 5+ years of working experience driving growth through digital performance in the
mobile app, product marketing.
 At least 3 years at the supervisory level.
 Experience in business development with financial service companies or the banking
industry will be an advantage.

Knowledge and skills

 Consultation skills, strong presentation, and communication skills.
 Strong leadership.
 Passionate, creative, innovative, flexible, and high resilience to work under pressure &
tight timeline.
 Solid project management skills: ability to lead and collaborate with cross-functional
partners, prioritize high impact activities, and keep complete projects moving forward.
 The ability to think strategically and develop comprehensive, data-driven marketing
plans.

Personal traits
 Prudential
 Confidence
 Strong analytical thinking
 Creativity and flexibility
 Hard-working
 Prudential
Miss ...............................

..........................................., Hanoi

Hanoi, 6 January 2021

Job offer letter

Dear Miss .......,

We are pleased to offer you the ‘Job Position’ as Marketing Manager, at our organization,
Prudential Vietnam.

Your employment contract starts on ‘Date’. Attached to this letter are the job prospects as well as
some procedures you must follow. We would like to invite your presence on ‘Date’, at the office
for a personal briefing where you will be given detailed explanations about your work
requirements, incentives, and organizational procedures and policies. Please e-Mail us for a
confirmation of your acknowledgment. Please let us know by the end of this week if you accept
our job offer.

Please send this email to the following ‘email-address’. If you have any further questions, feel
free to contact us. We are excited to welcome you to the team. Please go to the HR department
and talk to miss Huong who will show you around and provide some travel advice to the office
about motorbike parking and security requirements for you.

Kind regards,

Name of Employee,

Human Resources,

Prudential Vietnam.
Prudential