Lecture Notes in BESR
Corporate Social Responsibility
(CSR) / Corporate Citizenship
- Is a term used to describe a company’s obligation to
be sensitive to the needs of all the stakeholders in
its business operations
- This concept states that the long-term interests of
business are best served when its profitability and
growth are accomplished alongside its social
responsibilities
The Company Stakeholders
- Owners
- Investors
- Suppliers
- Customers
- Employees
- Community
Manifestation of the Practice of CSR
- Social commitment programs beyond the immediate
community of the enterprise
- Rapport between the business and the community
- Health and safety, family welfare and equal
opportunity programs, inclusive of reward systems
and legal reasonable working hours
- Sustainable environment programs
Benefits accrued from the practice of CSR
- The business reputation and goodwill
- Awareness for the enterprise
- Product recognition
- Loyalty from clients
- Efficiency and dedication of employees
- Provision of tax benefits
Examples of enterprises that have reached out to
communities through their CSR programs:
1. Coca Cola – Little Red Schoolhouse
2. Jollibee – Collection and Distribution of Toys
3. Ayala Foundation – “AS ONE WE CAN”
o Education
o Youth Leadership
o Sustainable Livelihood
o Arts and Culture
4. Nestlé - Waste Management Program
5. SM – Book Donations
6. Caltex - School Building Construction
Pyramid of Global Responsibility and
Performance
- This figure refers to the global responsibility and
Performance
- The stakeholders of enterprises include… the
employees, suppliers, buyers, investors, owners and
the communities in the world
- The pyramid must have a solid base of performance
of economic responsibilities before the second and
third tiers and addressed.
Economic responsibilities
- Defined as the manufacture of goods and delivery of
services that communities want at a price that keeps
business alive, while simultaneously satisfying its
customers.
Legal responsibilities
- are the requirements that are placed on it by the law
or may refer to legal obligation
Ethical responsibilities
- Defines as ‘meeting other expectations not defined
by law.’
Philanthropic responsibilities
- are responsibilities that go above and beyond what
is simply required or what the company believes is
right
Henry Sy, Sr. - Henry Topped the 2013 Forbes-
Philippines’s 50 Richest People for seven consecutive
years
Andrew Tan “The salesman who is good at numbers
will make a good businessman.”
- Magna cum laude accounting graduate of
University of the East
- Boss of Megaworld Corporation
- Owner of 408 McDonald’s restaurants in the
Philippines and the Resorts World Manila.
CCC - Center for Corporate Citizenship
CSDM - Center for Social Development Management
CSI - Creating Social Initiative
CSR - Corporate Social Responsibility
CSV - Creating Shared Value
GBF - Gokongwei Brothers Foundation
GDP - Gross Domestic Product
GK - Gawad Kalinga
IBLF - International Business Leaders Forum
NGO - Nongovernmental Organization
PBSP - Philippine Business for Social Progress
Project Aral - This is an annual back-to-school program
that delivers basic school supplies to public school
students
National Book Store’s Project Aral Kit - This project
donates kits, that contain two notebooks, two pencils,
and one sharpener each to National Book Store
Foundation for every PhP25 donation
Project Aklat – this is an annual book drive that raises
book donations for NBSFI-established libraries.
Buklat Aklat Mobile Library – This visits public
elementary schools all over the Philippines and
introduces outstanding fiction and nonfiction Filipino
children’s literature to Grades 1 to 6 students.