LEARNING TASK 2  Corporate

Social Responsibility (CSR)

Initiatives of Various Firms
DANIEL V. DENIEGA CO1-B
 • Name and Address of the Company
• Person Interviewed
• Background of the Company
PRESENTATION • Introduction
• Purpose of the Presentation
OUTLINE • Corporate Social Responsibility
Initiative/program
KEY DISCUSSION POINTS
• Strengths and weaknesses of the CSR
program
• Recommendations/suggestions

DANIEL V. DENIEGA CO1-B

 COCA-COLA
FEMSA PHILIPPINES, INC. –BACOLOD
PLANT

Murcia Rd, Bacolod City, Negros

Occidental
PERSON INTERVIEWED
JUDY BENITO
Relationship: Cousin
Gender: Female
Age: 26 Years Old
Position in the Company: Distribution
Supervisor
Time Spent: Worked in the Company for 2
years, Left the company due to other
opportunities abroad.
 ABOUT THE Coca Cola Company is the world’s largest
beverage company. The company operates in more than 200

COMPANY countries and market a

portfolio of more than 3,000 beverage products including
sparkling drinks and
still beverages such as waters, juices and juice drinks, teas,
COCA-COLA coffees, sports
FEMSA Philippines, Inc. –Bacolod drinks and energy drinks. (The Coca-Cola Company, 2011)
Coca-Cola FEMSA Philippines, Inc. –Bacolod Plant is a
Plant Philippine-based company engaged in the bottling and
distribution of Coca-Cola products in the country. CCBPI is
part of the Bottling Investment Group, The Coca-Cola
Murcia Rd, Bacolod City, Negros Occidental Company-owned bottling operation intent on building a
foundation for
long-term success.
 COMPANY
MISSION AND VISION
People: Be a great place to work where people are inspired to
To refresh the world be the best they can be.

Portfolio: Bring to the world a portfolio of quality brands that

anticipate and satisfy peoples desire and needs.
To inspire moments of optimism
and happiness Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping

To create value and make a build and support sustainable communities.

difference Profit: Maximize long-term return to shareowners while being

mindful of our overall responsibilities.
 Introduction
Most organizations have realized the importance of integrating Corporate Social
Responsibility (CSR) in their operations and embraced the concept of incorporating Corporate Social Responsibility .CSR is
a way of giving back to the community within which organizations operate. It is a concept where by business organizations
consider the interest of society by taking responsibility for the impact of their activities on customers, supplier, employees,
shareholders, communities and other stakeholders as well as their environment. The 2015  Cone Communications/Ebiquity
Global CSR study, discovered that  91% of worldwide shoppers anticipate organizations to work dependably to address social
and ecological issues. Moreover, 84% state they search out capable items at
every possible opportunity. Coca Cola adhere to their vision that organizations will lead endeavors to convey on  public
objectives, establishing the tone of progress in the Philippines. Having a functioning part in tending to social, and  ecological
issues help expanded deals and client faithfulness, more prominent efficiency, picking up capacity to pull in and keep talented
workers, and gaining admittance to more capital through all the more willing financial specialists. Corporate Social
Responsibility is a reasonable
method to offer back to society.
PURPOSE OF THE The purpose of this presentations is to feature that private

PRESENTATION organizations and company are with the administration in

helping building a better environment for everyone. Business
segments needs to add a financial turn of events while
improving quality existence of the workforce and their
families, nearby networks, and the general public on the
loose. Also, it permits organizations to show their qualities,
draw in their workers and speak with people in general about
how they work and the decisions they make, to ensure a
better future.
Murcia Rd, Bacolod City, Negros Occidental
CORPORATE SOCIAL
RESPONSIBILITY
INITIATIVE/PROGRAM
The Company’s most recent efforts have been towards their
World Without Waste vision—a commitment to collect and
recycle the equivalent of 100% of its product packaging by
2030. To drive its advocacy in the Philippines, Coca-Cola
has mapped out a plan to boost the waste management system
in the country. In this circular economy model, its packaging
goes full-circle, transformed into recycled PET bottles or
other useful products. Collection systems and recycling
efforts implemented with the aid of public and private partners
across multiple communities in the country, and an
investment in an advanced first PET bottle recycling facility
are some of the main initiatives to take its World Without
Waste vision further.
CORPORATE SOCIAL
RESPONSIBILITY
INITIATIVE/PROGRAM
Still on the path of environmental protection, the Company also practices
responsible water stewardship, understanding the value of water for their business
and for life. At present, the company has gone beyond its initial goal of 100%
water replenishment to 124%. Its operations have cut down water consumption by
27% from 2014 to 2018, saving an equivalent of 5.27 billion liters of water, and
have recovered, treated, and returned more than 17.5 million liters of wastewater
since 2014.

Throughout each step of the way, from the way they create beverages that refresh and cater
to the needs of its customers, to the way they provide economic growth for those who  is
helping deliver and sell their products to more Filipinos, to the way they take care and
grow the communities they serve, Coca-Cola strives to do good, go beyond what is
expected them, and take all Filipinos who also strive for more further with them in their
journey.
CORPORATE SOCIAL
RESPONSIBILITY
INITIATIVE/PROGRAM
Community and people-centered in all that they do, Coca-Cola also created a
program for the street-smart women who drive 90% of the Company’s local
business – the sari-sari store owners. Through the Sari-Sari Store Training and
Access to Resources (STAR) program, these women are provided skills training,
peer mentoring, and access to resources to grow their businesses. Present in 16
regions and 68 provinces, the STAR program has impacted the lives of over
150,000 women.

Throughout each step of the way, from the way they create beverages that refresh and
cater to the needs of its customers, to the way they provide economic growth for those
who  is helping deliver and sell their products to more Filipinos, to the way they take
care and grow the communities they serve, Coca-Cola strives to do good, go beyond
what is expected them, and take all Filipinos who also strive for more further with them
in their journey.
CORPORATE SOCIAL
RESPONSIBILITY
INITIATIVE/PROGRAM
Little Red Schoolhouse
-Started in 1997 in partnership with the Philippine Business for Social Progress
(PBSP) and the Department of Education, the Little Red School house program
was created to give disadvantaged children access to complete
elementary education.
Under this project, we have constructed schoolhouses; provided teacher training
in public elementary schools in underserved  areas; and built up the capability of
parent-teacher-community associations (PTCAs) to support and maintain the
schools.
 STRENGTHS AND WEAKNESSES
OF THE CSR PROGRAM
Strengths
The strengths of this corporate social responsibility is to
build a reputation as a responsible business, which can
turn into a competitive advantage towards other
companies. Consumer often prefer companies who have
responsible policies, surveys says that people rank a
company’s commitment to the environment (71%),
social responsibility (68%), and giving back to he local
community (68%) as the most important attributes of a
business. It is also a reflection on what customers
are based on their products that they are using.
Weaknesses
The main problem
regarding with the company’s performance in Corporate
Social Responsibility is budget constraint. Because of
this their activities are being limited, they have short-
term benefits and its impact are minimal. Being able to
sustain their corporate activities can affect how people
and their consumers view their company and their
product.
 RECOMMENDATIONS/
SUGGESTIONS
Based on their weaknesses i think the company should build stronger partnerships with NGOs, with local communities,
and “with any stakeholder who can add value to the business". Also establishing policies and systems to attract and
retain talent can result in long-term success of the business.
Developing communities alongside the business, which includes properly measuring community impacts and having
long-term investment strategies
involving stakeholder can ensure a long term success which can be acquired by also engaging in better non-financial
risk management and Ensuring good governance.