Task:4 Strategic plan

Draft strategic plan

1. Executive summary

MacVille is a successful import/export business that is located in Sydney for

last two years. It provides espresso coffee machine in both large and small
hospitality clients. Company is planning to expand its business by entering
markets of coffee beans machine to be delivered to most of the hospitality
sector. For those it has set its mission and vision for a period frame and
company has also planned to share its profit to stakeholders to invest and to
all communities in which McVille operate to prosper. As company was unable
to attain its objectives General manager of company reviewed all the mission,
vision and objectives of MacVille and had brief interaction with CEO Patricia
Mees form which it is found there need to make changes in its vision and
objectives. Broad meetings were done on which all these objectives were
discussed, and revised vision, mission and objectives were formulated for
future purposes. Patricia Mees CEO of the group of company presented
various objectives which would be standard guidelines for the operations of the
business enterprise as per next five years plans. Likewise, strategies are
prepared along with the key responsible person which will take care the
respective actions for achievement of desired objectives. Later a cover
statement is drafted to dissimilate this information to all the stakeholders,
employees, and related parties of the company.

2. Vision
After having response with the CEO of the company, General Manager of
MacVille researched and revised the vision mission and vision of company
which are listed as:

“Within next five years, MacVille will become a national brand and be an
integral part of hospitality industry both large and small by Incorporating
innovation and development in its coffee machine and customer services
along with endorsing its social responsibility.”

3. Mission

“MacVille is a business that specialize in Espresso Coffee machine that give

efficient and effective customer solutions, embrace strategic alliances and
seek out new partners for desired outcomes and strategies and Share the
profit to a wide variety of communities and non-profit organisation to be good
corporate citizen.”

4. Organizational Values
 To implement the strategic plans, organisation need to know the right value of
the company that comes form customers and the employee of the company.
There are so many approaches MacVille is with to make profit in an effective
manner but MacVille need to identify those sectors which impact on the value
of the organisation. Here is the revised organisational value drafted by
General manager of MacVille after interaction with CEO of company.
 Integrate innovation in its organisational system to raise its standards.
 Maintain high level of safety.
 Identify what customers and society actually needs.
 Offering appropriate value to the customers and community where
MacVille operate to prosper.
 Maintain harmonious relation with partnership and strategic alliances.
 Participate in local community and endorse its corporate social
responsibilities.

5. Objectives
Below mentioned table will reveal all the objectives of MacVille that will be
required to obtain the company’s target prepared by organisation to be
achieved in 5 years of time span. Strategies to meet those objectives is
mentioned along with the key person responsible with their actions for each
objective.

Objectives Strategies to meet objectives

To sell and service coffee machine in
every state of Australia
 Sign, action and establish the
strategic alliance agreement with
Java Estate.
 Establish a MacVille Melbourne
warehouse
 Set up agents in other states and
outsource maintenance contracts.

To increase profit margin by 5 % in next 5  Initiate bulk buying negotiations for

years reducing supplier
 Operate all departments of
company at optimum level of
capacity and productivity.
To establish brand recognition in key  Establish and focus social, internet
markets and networking marketing
strategies.
 Join with Java Estate in co-branding
cups and café.
To reduce waste and energy use by 10%  Start innovation and reward
programs for reducing waste.
 Develop and implement energy use
awareness campaign
Prioritised Actions (At least 2 Responsible Timeline KPIs
Strategies actions for each person
strategy)

 Increase in a) Strategic Marketing 5 years Increase in

promotional alliances with and research revenue with
and coffee bean team head, numbers of
marketing suppliers senior machines to
approaches b) Build brand managers be installed in
through different
social, location of
internet and Australia.
networking
marketing.

 Motivation of a) Set wages Marketing 5 years Insrease in

human turnover. and R&D customer
resource to b) Rewards and team head centric service
effectively recognition in with increase
increase in team in upcoming
sales of c) Innovation in orders.
company. design and
 Introduce process
new and
improved
designed
products to
its
customers.

 Process a) KW per use HR 5 years Increase in

engineering per person is department sales of coffee
skills set to lower for hiring cups and visit
 Build level. effective in website of
competitive b) Build expertise and company.
advantage by attractive R&D team
effective cups design
promotion.
 Building
product line
 Prioritizing a) Each Quality and 5 years Witness of
and division department control subsequent
of work and Management decrease in
responsible head overall waste
team has of company.
 been
assigned for
responsible
job.
b) Checking
areas where
default exists.

6. Briefing materials

Following are the requirements of the roles of all the responsible parties for
completion of their tasks to attain above outlined objectives and achieving the
relevant strategies:

Marketing team head:

Review existing investee or grantee coffee quality, brand and marketing
strategy
Develop and implement coffee quality protocols for field operations (sourcing,
processing) and warehousing.
Direct, plan and coordinate marketing efforts, including social media and
content marketing.
Manage and mentor investee and grantee quality control/management staff.

R&D team head:

Results in innovation from new technology, improved products and new
manufacturing process into company.
Develop concepts, products and solutions by coordinating with other business
unit in company.
Research design and evaluate materials, assemblies, processes and
equipment of coffee machines.
Manage and perform customer visits and product testing.

HR management head:
Motivates workforce with employee benefit programs like reward and wages .
Link organisation management with employees
Recruit and hire stffs and expertise needed for execution of strategies
Serve as consultant and handle employee related issues in organisation

Quality Management head:

Understand the actual customer needs and requirements to develop quality
control processes.
Devise and review the specification for products.
Set raw material or intermediate products for suppliers and monitoring their
compliances.
Look after the waste and its management while developing coffee machines.
7. Cover Statements/ Letter:

I am writing this letter with great pleasure that the strategic plan has been
endorsed collectively by CEO and the board. Since planning of strategies has
been completed successfully and now, we head towards our second and most
important round of implementing the same at our organisation. Before
beginning, it is important to brief our staff and associated stakeholders about
the strategic plan. I have segmented the plan into different phases, from first
about the objectives that organisation is going to pursue and second one is the
description of the research and process used to devise this plan.

Key objectives:
 The primary objective is to offer and administration coffee machines in
each geographical location of the Australian country.

 To expand the overall corporate revenue by 5% in upcoming period

time and the time frames given here for the expansion approach is 5
years through implementation of factuality with expanded deals with
providers of raw materials and other resources.

 To build the brand value of the group in the untapped geographical

regions in a time span of 5 years

 To reduce overall wastes and reducing the abnormal wastes account to

the extent of 10%

Plan Development:
The plan has been developed in cooperation and with communication to all
the important personnel of the company including stakeholders, higher
management, middle managers, HR department and suppliers to ensure its
fullest and successful implementation across the organization. An initial draft
was presented by General Manager and team and on that been several board
meetings on the subject matter, feedback from every associated stakeholder
have been taken and incorporated to the best of the possible leading to
several review and revisions and coming to the final plan. We have
incorporated the feedback and comments from HR in assigning the KPIs for
realistic and SMART in nature to ease the measuring the individual success.
CEO himself and HR department have ensured deploying of right job to right
person to assure the success if this strategic plan creating history for the first
time.