STUDENT ASSESSMENT

TASK 2
BSBMKG605
Evaluate international marketing opportunities

Student Name:
 2

Assessment Task 2: Research report – report on international marketing success

TASK SUMMARY

You are required to research an international company and report on their international marketing success.

RESOURCES AND EQUIPMENT REQUIRED TO COMPLETE THIS TASK

 Access to textbooks and other learning materials.

 Access to a computer, printer, Internet and email software (if required).

WHEN AND WHERE DO I NEED TO COMPLETE THIS TASK?

 This task may be done in your own time as homework or you may be given time to do this task in class (where applicable).
Write in the due date as advised by your assessor: ______________________________________________________

WHAT DO I NEED TO SUBMIT?

 Your written report

INSTRUCTIONS

This assessment task requires you to conduct research on the international furniture and homewares company, IKEA. You are
required to develop a written report on the success of the organisation’s international marketing opportunities.
Review IKEA’s website, social media platforms and strategic plans and develop a word processed report on the company’s
international marketing strategies.
You are required to submit a detailed, clear and concise report, remembering to reference your sources of information. You
must include the following information in your report:
 A brief overview of IKEA.
 Discuss why IKEA’s strategies differ in Europe and China to meet the needs of the different marketing opportunities.
Discuss how IKEA manages the costs of the different strategies.
 How IKEA uses e-commerce. Can consumers from other countries purchase products online?
 Discuss how moving to an online sales system could potentially impact on IKEA.
 Explain how IKEA manages labour relations.
 Discuss the strategies that IKEA uses to achieve global success.

What do I need to hand in for this task? Have I completed this?

Report 

Orange International College Pty Ltd

BSBMKG605 STUDENT ASSESSMENT TASK 2 CRICOS No: 03446A | RTO No: 41315
Version 1.1
 Orange International College Pty Ltd | ABN: 15 167 063 596
RTO No: 41315 | CRICOS Provider Code: 03446A
Level 6, 420 Collins Street Melbourne Victoria 3000
Phone: +61 3 9670 2985 | Email: info@orange.edu.au | Web: orange.edu.au