JABATAN PERDAGANGAN

DPB 5063: DIGITAL ENTREPRENEURSHIP DEVELOPMENT

FINAL PROJECT (CLO 3 & CLO 4)

LEARNING OUTCOME:

At the end of the programme, the learners will be able to create a successful online business presence and
generate revenue.

MARK

Marks allocated: 35% from :

 Final report = 75%
 Presentation = 25%

ASSESSMENT

1. Compile all you have done from Topic 2 - Topic 7 to form the final assessment to cover the
following :
i. Explain the idea behind your business and product
ii. Present the choice of social media and the social media strategy
iii. Outline the challenges that you faced in the execution of the business from.
iv. Create your product and service specific website
v. Integrate social media with your website
vi. Use email and mobile marketing as the strategy to reach customers and promote your
product
vii. Use Google analytics to measure the scope of exposure of the business
viii. Provide evidence on sales made using social media
þ Evidence of product and services promoted online (screen shot)
þ Evidence of inquiry using facebook, whatapp or email (screen shot)
þ Evidence of payment made (bank-in slips)
þ Evidence of delivery of product (courier service provider receipt copy, product
description on the receipt)
þ Evidence of customer receiving the product (feedback form is required)

2. Emphasize how you will carry out the business ethically

3. Recommend how you could improve your business if you choose to continue the business
after the completion of the programme