PHILIPPINE CHRISTIAN UNIVERSITY

Taft Ave. cor. Pedro Gil St., Manila

GRADUATE SCHOOL OF BUSINESS AND MANAGEMENT

Course : STRATEGIC MANAGEMENT II

Professor : EDILBERTO A. LAGUNDA, Ph.D.

Instructions for Topic Assignment:

1. Each student will be assigned a specific topic, as outlined in the topic-matrix below.
2. The assigned topic will be presented in the online-class, using powerpoint slides. Oral presentation, with a time
limit of twenty (20) minutes, will be in accordance with the session-schedule.
3. A topic report, structured into Introduction-Body-Conclusion-Reference/s (IBCR) format will be emailed to
edilberto.lagunda@gmail.com, on or before the last session of the course.

Session Topic Presenter/s

Feb. 1 Strategic Management Case Analysis
19  Case Analysis Preparation & Oral Presentation Sta Cruz, Gary B.
2 Overview of SWOT Analysis Rosales, Rhoda Mae
 Identification, Classification & Decision of SWOT Condition A.
3 General Environment Analysis
 Socio-Cultural Demographic, Technological, Economic, Environment,
Politico-Legal Forces (STEEP) Ramos, Richard C.
26 4 Operating Environment Analysis
 Rivalry Among Competing Firms, Potential Entrants, Substitute
Products, Bargaining Power of Suppliers/Buyers; Other Forces Maaño, Laurence M.
5 Internal Environment Analysis
 Marketing; Finance; Production/Operations; Organization &
Management; Research & Development; Management Information Limheya, Lester
Systems (Functional Analysis) Glenn R.
6 External Factor Evaluation Matrix
 Key Strategic Factors; Weights; Ratings
Internal Factor Evaluation Matrix Guinto, Christian
 Key Strategic Factors; Weights; Ratings Grace L.
Mar. 7 Competitive Profile Matrix
5  Critical Success Factors; Weights; Ratings
Assumptions
 General Environment Stability, Industry Growth Prospects, Company’s Gemao, Jonathan Jr.
Competitive Position M.
8 Problem Statement
 Identification of Major Problem, Functional vs. Strategic Problem Espaldon, Girlie S.
9 Business Strategies
 Integration, Intensive, Diversification, Defensive Strategies Dibdib, Billy
12 10 TOWS Matrix
 Threats-Opportunities-Weaknesses-Strengths Matching
Internal-External Matrix Demandante,
 Plotting of EFE & IFE Total Weighted Scores Kimberly D.
11 Grand Strategy Matrix
 Evaluative Dimensions - Competitive Position & Market Growth Dala, Luis Cardoso
12 Quantitative Strategic Planning Matrix
 Appropriateness of Alternative Courses of Action
Action Plan
 Operating Plan of Corporate Strategy, Action Plan Matrix Catubao, Jovelyn A.
19 13 Sales Forecast
 Quantitative Sales Forecasts, Qualitative Sales Forecast
14 Income Statement Forecast -
 Revenues, Expenses, Income
15 Balance Sheet Forecast -
 Assets, Liabilities, Owner’s Equity
26 16 Case Analysis, Presentation & Discussion -

David, Fred R. (2011). Strategic Management: Concepts and Cases. 13th ed. Singapore: Pearson Education Inc.
Dess, Gregory G., Lumpkin, G. T. & Eisner, Alan B. (2010). Strategic Management: Creating Competitive Advantages. 5th
ed. New York: McGraw-Hill/Irwin.