SCHOOL MECHANICAL ENGINEERING

DEPARTMENT OF DESIGN AND AUTOMATION

MEE3502
DESIGN PROCESS PLANNING &
MANAGEMENT
S RENOLD ELSEN
ASSOCIATE PROFESSOR
Department of Design & Automation-SMEC
Mobile: 9994304360
Mail ID: renoldelsen.s@vit.ac.in
Cabin No:- SJT 612 25A
 INTRODUCTION

Course Contents
Course Objective
Course Outcome
Assessment Mode
Rubrics
Text Book
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 COURSE CONTENTS
Module I Module V
CAD/CAM/CAE Managing Health and Safety
Module II Module VI
Assembly Of Parts And Data and Information
Product Data Exchange Management
Module III Module VII
Document preparation
with policies, procedures Learning and Self
and guidelines Development
Module IV Module VII
Organization work place Contemporary Discussion Empathy Define

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 COURSE OBJECTIVES

Impart students skills to apply CAD/CAM/CAE tools to

develop products, manage product data and information.
Train students to excel in
 document creation,
 team work,
 health,
 safety,
 self and work management Empathy

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 COURSE OUTCOME
1. Apply CAD/CAM/CAE tools efficiently to design and develop
new products
2. Analyze accuracy of assemblies and execute data exchange as
per standards
3. Excel in document creation and work in line with the
organization's policies and procedures
4. Evaluate knowledge, skills and competence regularly and take
appropriate action
5. Implement organization’s health, safety and security policies
and procedures
6. Develop e-governance and manage digital data and
information
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 STUDENT LEARNING OUTCOMES

 Having a clear understanding of the subject related concepts and

of contemporary issues and apply them to identify, formulate and
analyse complex engineering problems
 Having design thinking capability
 Having an ability to design a component or a product applying all
the relevant standards and with realistic constraints, including
public health, safety, culture, society and environment
 Having an ability to design and conduct experiments, as well as to
analyse and interpret data, and synthesis of information
 Having an ability to use techniques, skills, resources and modern
engineering and IT tools necessary for engineering practice
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 ASSESSMENT & RUBRICS
Assessment Title Max Mark Wt% Due date
CAT - Continuous Assessment Test - I 50 15

CAT - Continuous Assessment Test - II 50 15

Digital Assignment - Digital Assignment - I 10 10 ___________

Digital Assignment - Digital Assignment - II 10 10 ___________

FAT - Final Assessment Test 100 40

Quiz - 1 10 10 __________

Additional Learning 10 10
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 TEXT BOOK(S)

 Karl T. Ulrich and Steven D. Eppinger, Product Design and

Development, , McGraw-Hill International Edns. 2011.

 Radhakrishnan P, Subramanyan S and Raju V,.

CAD/CAM/CIM, 2nd Edition, New Age International (P) Ltd,
New Delhi, 2008.
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 REFERENCE BOOK(S)
 Amitav ghosh and Asok kumar malik, “Theory of
mechanism and machines”, EWLP, Delhi, 2000.

 Kevin Otto and Kristin Wood, Product Design Techniques

in Reverse Engineering and New Product Development,
Pearson Education (LPE). 2001

 Dieter, George E., “Engineering Design – A Material and

Processing Approach”, McGraw - Hill, International
Editions, Singapore, 2000.
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 PROJECTS

 Identify a consumer product as needed by the market, develop

concept, CAD model, simulate in CAE environment, optimize,
and develop tooling.
 Prototyping and testing cost evaluation categories of cost
BOM.
 Make a physical prototype.
 Prepare detailed documentation with standards.
Areas of Focus
Automation, Robotics, Cyber Physical System, Advanced
Mechanisms Design, CAM, Rapid Prototyping, Automobiles
Engineering, Metal Casting, Forging, Tool Design. Empathy

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 PRODUCT DEVELOPMENT AND L T P J C
MEE3501
MANAGEMENT 2 0 2 4 4

Lecture
Module CAD/CAM/CAE
Hours
Review of : Product cycle- Design process-
sequential and concurrent engineering- Computer
aided design CAD system architecture-
1 Computer graphics Introduction to CAM- 7
NC/CNC Machines, Manufacturing Planning,
Manufacturing control, Manufacturing methods,
Introduction to CAE.
 CAD/CAM/CAE

CAD is the usage of computer systems to perform certain

functions in design process.

CAM is the usage of computer systems to plan, manage and

control the operations of manufacturing plant.
this can be done by either direct/ indirect interface
with the plants production resources.
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 CAD / CAM IN ENGINEERING PRACTICE

 Drafting and documentation design

 Generation of shaded images and animated display
 Engineering Analysis (FEA/CFD)
 NC Part programing
 Process Planning
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 NEED FOR CAD / CAM
The expectations of today’s customer

 Superior quality
 Performance,
 Higher technological capabilities
 On time delivery.
 Reduced costs
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 CAD DISCIPLINES

Geometric
Modeling

Computer
Design
Graphics
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 CAM DISCIPLINES

CAD

MANUFACTURING AUTOMATION

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 CAD / CAM

Design

Geometric
CAD
Modeling

CAD/CAM
Computer
AUTOMATION
Graphics

MANUFACTURING
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 CONVENTIONAL DESIGN PROCESS

Recognition of need

Definition of problem

Synthesis

Analysis and optimisation

Evaluation Empathy

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 CONVENTIONAL DESIGN PROCESS VS CAD

Recognition of need

Definition of problem

Synthesis (Geometric modeling)

Analysis & Opti (Engg Analysis)

Evaluation (Design Review & Evaluation) Empathy

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 TASK OF CAD SYSTEM

 Geometric modelling
 Engineering analysis
 Design review & evaluation
 Automated drafting
 Parts classification and coding
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 ADV OF CAD/CAM
• Flexibility
• Reduced lead times
• Reduced inventories
• Increased productivity
• Improved quality
• Better product design
• Reduced cost
• Reduction of machine tools Empathy Define

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 CAD TOOLS FOR DESIGN PROCESS
DESIGN PHASE REQUIRED CAD TOOLS

Design conceptualization Geometric modelling technique; graphics aid; manipulation and

visualization
Design Modeling and Geometric modelling technique; graphics aid; manipulation and
simulation visualization, animation; assemblies; special modelling package.
Design analysis Analysis packages; customized programs and packages

Design optimization Customized application; structural optimisation.

Design evaluation Dimensioning; Tolerance; BOM; NC

Design communication and Drafting and detailing Empathy Define

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 CAD / CAM IN INDUSTRY
Geometric modeling of
Process planning
conceptual design

Check for
Check for
manufacturing
design Develop own package
issue in CAD
evaluation
data

Design testing &

NC programing
evaluation

Machining
Check for
Inspection

Drafting
Assembly Empathy Define

Documentation Ideate Prototype

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 PRODUCT

A product is something sold by an enterprise to its

customers.

A product is something that is created through a

process that provides benefits to a market
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 PRODUCT DEVELOPMENT

Set of activities
• begins with the perception of a market opportunity

• ends in the production, sale, and delivery of a product.

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 NEED FOR A NEW PRODUCT

• To meet the requirements of customers

• To continue in business for a long time

• Too much competition in the existing product lines

• Reduction in profit margins

• Survival & Growth strategy of an organization

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 PRODUCT LIFE CYCLE

Phase 1 - Product Development

Phase 2 - Introduction / Launch

Sales & Profit
Sales
Phase 3 - Growth

Phase 4 - Maturity
Time
Product
Phase 5 - Decline Development Introduction Growth Maturity Decline Empathy

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 PRODUCT CYCLE
Design Definition Collecting relevant design
Design Need
specification, & requirements information and feasibility study

Design
Design
Communication Design Design Design Design
Modeling and
and evaluation optimization Analysis Conceptualization
simulation
documentation Analysis CAD PROCESS Synthesis

Production Planning

Process Order material

Quality
Planing Production Packaging Shipping
Design & procurement of control
new tools
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NC, CNC, DNC programming Marketing

CAM PROCESS Ideate Prototype

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 PRODUCT CYCLE IN MANUFACTURING
Need Product Preparing
Design
Forecast Concept part prints

Order
Customer Order Process
Material &
Feedback Tooling Planning
Machine

Scheduling Establishing
Tool
Marketing Manufacturing Work
Tryout
operations Standards

Quality Actual Empathy Define

Control Production Ideate Prototype

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 PRODUCT CYCLE IN AN COMPUTERIZED ENVIRONMENT

Geometric Finite Element

Modeling Analysis
Need Product
Forecast Concept Computer Product Computer
Aided Design Simulation Aided Drafting

Order New Computer Aided Computer Aided Tool Manufacturing

Customer Equipment Process Planning Tool Design And Tryout
Feedback
Material Computer Aided CNC Computer Aided
Computer Aided
Requirement Part Programing Work Standards
Scheduling
Marketing planning Generation

CNC Machines Robots and other Material

Handling Equipment's

Computer Aided Actual Empathy Define

Inspection & QC Production Ideate Prototype

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