Session 1 Session 2 Session 3 Session 4

I. OBJECTIVES Identify and describe the HOLIDAY Describe new product pricing and CHAPTER TEST
factors to consider when setting its general pricing approaches.
prices. NINOY AQUINO DAY
School Taysan National High School Grade Level 12 ABM
A. Content Standards The learners demonstrate an The learners demonstrate an
understanding of: Teacher Aimee M. Mendoza understanding of: Learning Area Principles of
Marketing
DAILY LESSON LOG
Teaching Dates
The essence of the new product and August 19-23, 2019 The essence of the new product Semester 1st
development, pricing, placing Time development, pricing, placing
(distribution), and promoting a (distribution), and promoting a
product or service. product or service.
B. Performance The learners shall be able to: The learners shall be able to:
Standards
Design a new product or Design a new product or service,
service, decide types of pricing decide types of pricing approach, Prepared by:
approach, and choose and choose distribution methods
distribution methods and and promotion tools that respond
promotion tools that respond to to market trends.
market trends.
C. Learning identify and describe the identify and describe the factors
Competencies/ factors to consider when setting to consider when setting prices
Objectives (Write the LC prices and new product pricing and new product pricing and its
code for each) and its general pricing general pricing approaches.
approaches. ABM_PM11-IIa-e-17
ABM_PM11-IIa-e-17
Content is what the lesson is all about. It pertains to the subject matter that the teacher aims to teach in the CG, the content can be tackled in a
week or two.
II. CONTENT
Developing Marketing Mix: Developing Marketing Mix: PRICE Developing Marketing Mix: Checked by:
PRICE PRODUCT AND PRICE
IV. LEARNING List the materials to be used in different days. Varied sources of materials sustain children’s interest in the lesson and in learning. Ensure that
RESOURCES there is a mix of concrete and manipulative materials as well as paper-based materials. Hands-on learning promotes concept development.
A. References
1. Teacher’s Guide
pages
2. Learner’s Material
pages
3. Textbook pages Principles of Marketing Principles of Marketing
pp. 211-219 pp. 211-219
4. Additional Noted
Materials from by:
Learning Resource
(LR) portal
B. Other Learning LED TV, slide decks, videos, LED TV, slide decks, video TEST PAPERS Page 1 of 2
Resources
V. PROCEDURES These steps should be done across the week. Spread out the activities appropriately so that students will learn well. Always be guided by
AIMEE M. MENDOZA RHODORA G. BAUTISTA EDITA M. CANATUAN, Ed.D
Teacher II Master Teacher II Principal IV

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