THE FISHER VALLEY COLLEGE

“A Christ-centered Institution”
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Bachelor of Science in Accountancy * Bachelor of Science in Business Administration
Business Information Management

Case on Analysis on

“BEN CHAN AND BENCH”

Submitted to Prof. Marlon B. Raquel, MBA

THE FISHER VALLEY COLLEGE
Taguig City

In Partial Fulfillment
Of the Requirements for the Course
Business Policies & Strategies

By

KRIS ANNE D. SAMUDIO

Bachelor of Science in Accountancy Student

November 13, 2021

 THE FISHER VALLEY COLLEGE
“A Christ-centered Institution”
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Bachelor of Science in Accountancy * Bachelor of Science in Business Administration
Business Information Management

1. How did Ben Chan make a difference in clothing/apparel through Bench?

Ben Chan introduced many clothing/apparels design that are highly fashionable and yet

very affordable. Also, Bench use different artists that are very known today to endorse their

product as a result, many clothing chains today changed the way of advertising their products.

Every time Bench has new product it became trendy not only to our country but also to other

parts of the country because they operate not only to our country but also to other foreign

countries like US, China, Saudi Arabia. Today also, different designs of clothes are out in the

market because many clothing stores are in the market like Penshoppe, Tribal etc. Also, Bench’s

product is not only just for men but also their products are also for ladies.

2. What makes Bench click?

Bench produce different clothing/apparel designs that are highly fashionable and at the

same time very affordable. Bench also uses a high-quality material in their products. Also Bench

increased their market coverage in different countries around the globe. They also use different

models especially artists to make their product known to the customers. Bench used different

technological and social media like YouTube, Facebook, and other different websites to

advertise their products. So far, Bench has a good reputation, there are no legal issues about

them. Lastly, their products are not just for men but also for women, they are not also just selling

clothes, but also they sell bag, perfumes, etc.

 THE FISHER VALLEY COLLEGE
“A Christ-centered Institution”
COLLEGE OF BUSINESS ADMINISTRATION AND ACCOUNTANCY
Bachelor of Science in Accountancy * Bachelor of Science in Business Administration
Business Information Management

3. In your own analysis, how has Ben Chan scanned the environment where Bench

operates?

Bench chooses countries that have a few competitors, unlike with the other countries that

have many clothing stores. Also, they assess the demand for the clothing in that country like the

United States we all know that people there are very fashionable, thus it is very good to invest in

that country. They also consider the present economic status of that country; they assess the

capacity of the customers to buy their products. They consider also the taxation policies; the

government’s and rules regulation as we all know, these countries paid low taxes for example

Saudi Arabia. They also assess the number of their customers and the price sensitivity.