AP03-EV04- EV-“Propuesta en idioma ingles de un producto o servicio”

Programa: Tecnólogo en Gestión de Mercados

Ficha: 1565163

Presentado a la instructora:

Claudia Rozo

Presentado Por:

Servicio nacional de aprendizaje “SENA”

Tecnólogo en Gestión de Mercados
2018

Nombre : “Market segmentation”

Descripcion:
Detalle de la rubrica:

NIVELES DE RENDIMIENTO
criterios principiantes Competente Muy competente
Geografic segmentation 0% does not apply 50% It is a main indicator for the 100% helps to collect and analyze
Ponderación collection advertising, since the information according to the
17,00% characteristics of the individuals physical location of people
are different.
Psychographic segmentation 0% does not apply 50% Companies can divide the 100% We relate to the personality,
Ponderación market into groups based on lifestyle, interests, hobbies and
17,00% personality characteristics, values of consumers
grooming habits and waste
management
Behavioral segmentation 0% does not apply 50% The best way to meet the 100% Consumer behavior and
Ponderación needs of our customers is to knowledge of their needs is a
17,00% know their behavior basic issue and an initial
starting point to effectively
implement marketing actions
by our company.
Demographic segmentation 0% does not apply 50% it necessarily includes the 100% divide the market into
Ponderacion interpretation and analysis of data, smaller groups by age, income,
16,00% projections and forecasts based on level of education, nationality,
assumptions that include non- race, religion, occupation and thus
demographic variables. conduct a study on waste handling
and reuse.
Texto escrito en ingles 0% does not apply 50% the text is written in English 100% the text is clear in its
Ponderacion with minimal errors. entirety.
17,00%

Tiempo de entrega de la evidencia 0% does not apply 50% It takes a relatively 24 to 48 100% The delivery of the
Ponderacion hours. evidence is done in time
16,00%