MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.

Quezon, Philippines

BUSINESS PLAN

Songcation Booth

Malabanban Norte Candelaria, Quezon

OWNED BY:

Bagui, Herschel Dane Hernandez, Justine Mae

Cornelio, Lien Lalongisip, Regine

Garcia, John Paulo Laroza, Wella Rose A.

Lontoc, Lloyd Manalo, Melrose H.

Sultan, Aslanie C. Mayuga, Reynalyn

Adaya, Aylen E. Medrano, Julia Mae

Apoin, Ashley Perce, Margaux Isabelle M.

Barrot, Charlene Romano, Althea Marie C.

Cledera, Gracielle Servano, Wildalyn

De Leon, Christine Ann Silva, Rosil

Dimayacyac, Meziah Mariz Q. Vallarta, Dylan

Page | 1 Senior High School Department

Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

I. INTRODUCTION

Commemorating the school foundation day is significant since it is the chance to

remind the students about the humble beginnings of their educational institution. With this,
song and dedication booth are ready to provide the best service with quality of equipment
resources and work force that make your event more special and interesting in a way
providing them a service that will easily help them to express their feelings to someone.

Description of the Business

Song and dedication booth has been very familiar for the students as it was one of the
booths that always present when there is an event being held. The business was made to
establish for the business to help the students to express and voice out their feelings, thoughts
and admiration to someone they love. Also the business can always be fit in the budget of the
customers. In addition to song and dedication, the customer can also make their
announcements, can sing on karaoke and do their shout- outs.

Location of the Business

The business was established inside the Manuel S. Enverga University Foundation
Candelaria, Inc. campus, particularly at the quadrangle. As It was instructed by the teachers
of Entrepreneurship subject. It is intended to target all the possible customers which include
the students and teachers. The business is located at the quadrangle intending for it to have a
lot of competitors. Proving that the business would be interesting enough to acquire more
customers.

Nature of the Business

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

The nature of the business is entertainment service. The business provides a service
through dedication which the customers requested. The customers will provide a message
and the staff will read it through the speaker. Entertainment service is a form of service that
holds the attention and interest of an audience or give gives pleasure and delight.

Funding Requirements and Sources of Funds

Songcation is a song and dedication booth. The business will provide a service that is
convenient for students and teachers inside the campus. In addition to song and dedication,
the customer can also make their announcements, can sing on karaoke and do their shout-
outs.

The necessities of this business are budget, speaker, microphone, sticky notes, etc.
Funding of the business operation and other financial demands will be sourced from the
savings of the owners. The method used is sharing method.

The necessities are table and chair for Php 270.00, canopy renting for Php 1,000.00,
sticky notes for Php 50.00 booth decors for Php 500.00, ballpen for Php 20.00, garbage bag
for Php 50.00, etc. The budget for the necessities comprises of Php 4,763.44 divided into 22
people. Each person will contribute Php 216.52 to attain the budget. The rent cost Php 68.65
for the operation.

II. EXECUTIVE SUMMARY

Vision

Strives to give the best connection to the people with great effort.

Mission

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

To share and express what matters to the customers with a sense of warmth and
friendliness.

Goals

 Long- term Goals

To spread happiness and fulfill the customer’s intentions and to help them express their
emotions.

 Short- term Goals

To get atleast 50 customers a day and bring happiness unto their face through entertainment.

Objectives

 To give excellent customer service

 To give reliable services
 To improve customer satisfaction
 To provide entertainment for the customer

Business Model

Business and Product Position

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

The business is a song and dedication booth that offers good quality of service. The
business is for entertainment of the customers or students inside the school. It can satisfy
customers with making sure that their messages will be heard by other people and their songs
will play within the campus. It is also for the customers to have fun and forget about stressful
days because of school works, even for a short period of time. The service also captures
attention of any grade levels because of its loud speaker that will surely gain many
customers. It can encourage people to confess their feelings and it is a great help to be
noticed by someone you like. Not like other song and dedication booths, Songcation is more
affordable because of student customers. It will give absolutely satisfaction with the
customers without leaving them a heavy feeling in the heart and pocket.

Wealth Improvement Approaches

Improving your personality like always being creative, productive, unique with a
pleasing personality can maintain the competitive advantage. Building the business in the
center of the quadrangle makes more opportunities and possibilities to have many customers.
Advertisement can help a business to improve the market share and also for the business to
be known or to be popular. By being resourceful as an entrepreneur, for example instead of
using plastic utensils you can use a washable one so you can just wash it.

Parties Supporting the Business

 Creditor- a creditor is a person, bank or other enterprise that has lent money or
extended credit to another party. A creditor is party that has a claim on the services of
a second party. It is a business who provides supplies or services to a company or an
individual and does not demand payment immediately is also considered a creditor,
based on the fact that the client owes the business money for services already
rendered. It is an important party that supports a business to continue its service.

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

 Suppliers- it imposes the service that is needed in the business. The amount must be
offer in particular price. The business wants to show how a business or a service was
success. The suppliers propose business output that aims to attract buyers by offering
lower price on their services.
 Customers- the raise of customer is likely express the ***** through words of mouth.
Customers will directly or indirectly express when the quality of the services process
does not confirm to the expectation. Because some of the customers are express the
quality of the service through expectation.
 Employees and staffs- one of the most important in employee performance is to
achieve goals. Successful employees meet deadlines, make sales and build a good
service in customer interaction. When employee do not perform effectively the
consumers feel that the service is apathetic to their need.

III. ENVIRONMENT ANALYSIS

Trend in the Industry

The business wants to entertain the students of Manuel S. Enverga University Foundation
Candearia Inc. The business is for those in love, hopeful, and secretly hopeful to their loved
ones. The customer can request a music to entertain them for only Php 5.00 and especially to
those students who are ashamed to admit or he/ she afraid that he might like someone else
and to those students who wants to say something but doesn’t want to be identified. The
business provides a loud speaker so their message can be heard at a very low price.

Customer Analysis

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

 Market Segmentation

Income

Market
Segment for
Foundation /
Affordable Song and
Dedication Occasion
Booth

Easy

 Demand Analysis

The demand analysis of the business will help to determine the customer’s needs and wants.
It will give an excitement to the customers because it’s an amazing booth. Customers will
enjoy our booth and it will be effective to the business to get more customers.

Market Forecast

 Demand and Supply Forecast

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

 Market Share

Market Share Percent Amount

Owner 1 - Php 216.52 25 % Php 54.13
Owner 2 - Php 216.52 25 % Php 54.13
Owner 3 - Php 216.52 25 % Php 54.13
Owner 4 - Php 216.52 25 % Php 54.13
Owner 5 - Php 216.52 25 % Php 54.13
Owner 6 - Php 216.52 25 % Php 54.13
Owner 7 - Php 216.52 25 % Php 54.13
Owner 8 - Php 216.52 25 % Php 54.13
Owner 9 - Php 216.52 25 % Php 54.13
Owner 10 - Php 216.52 25 % Php 54.13
Owner 11 - Php 216.52 25 % Php 54.13
Owner 12 - Php 216.52 25 % Php 54.13
Owner 13 - Php 216.52 25 % Php 54.13
Owner 14 - Php 216.52 25 % Php 54.13
Owner 15 - Php 216.52 25 % Php 54.13
Owner 16 - Php 216.52 25 % Php 54.13
Owner 17 - Php 216.52 25 % Php 54.13
Owner 18 - Php 216.52 25 % Php 54.13
Owner 19 - Php 216.52 25 % Php 54.13
Owner 20 - Php 216.52 25 % Php 54.13
Owner 21 - Php 216.52 25 % Php 54.13
Owner 22 - Php 216.52 25 % Php 54.13
Total - Php 4,763.44
Total Profit - Php 1,373

Market Position
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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Songcation is ready in providing quality with not too expensive services to special
occasions celebrated by the people of MSEUF-CI.

Marketing Strategy

 Advertising- to reach and persuade a customer to buy a product or service

 Logo- a symbol that customers use to recognize the business. It can also grab the
customer’s attention.
 Social Media- it’s the easiest way to connect with customers, and it also
increase the awareness about the business.
 Stub- it is use to promote the business and attract the customers to buy again.

IV. BUSINESS DESCRIPTION

Product Description

The business was established to accomplish its goals and to attract the customers to patronize
the business. The business offers a song and dedication booth, shout- outs and karaoke
singing. The business provide has a high quality speaker, a provided sticky notes on which
customers can write their messages. And lastly the business offers a karaoke that will
showcase the talents of the customers.

Equipment and Materials Needed

Paper A material that is used in the form of thin sheets for writing.

Pen Implement for writing.

Table and Chairs Provided for the customer comfort.

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Microphone Device which people speak or sing in order to record their voices.

Speaker It is a device use to make the sound loud.

Tent A portable shelter that is used outdoors.

Size of the Business

The area of the establishment is about 5 square meters; the length is 3 meters and the width is
2 meters. It will be located in the campus quadrangle at Malabanban Norte Candelaria,
Quezon. The canopy is Php 1,000.00. The business is a small business.

Personnel Requirement

In order to operate a business, it is essential to have personnel requirements in where

business is able to registered and to provide a high quality of service. It creates strong bonds
between the company and the employee and it also encourage employees to develop a sense
of team work. The following are necessary requirements:

 Bio- data
 Resume
 Application Letter
 Barangay Clearance
 Community Recent TaxCedula
 Police Clearance
 NBI Clearance
 Medical Certificate

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Songcation Booth
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

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Songcation Booth