Written Assignment:

Scenario: Earth Day campaign

Student Name: Lam Ky Phuoc
ID: 658374764
Vancouver Island University
MBAA 500
Joanna Hesketh

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Introduction

There is a trouble happened in coffee shop about its supplier, As a social media manager, I

have to find out an appropriate and possible solution for small local coffee shop and what is

the best way to promote Earth day campaign after three week period.

Scenario Summary

Overall situation

I am Social media manager in small, local coffee shop. Corporate social responsibility

is a core in our business. We follow all the eco-friendly activities in the process of our

products. However, one of suppliers illegal exploit plant on protected forestation. I have to

come up with a solution as coffee shop owner want to run Earth day campaign on the next

three weeks. Bellow this is my three responses for discussing, and we going to find out what

strategy is the best to solve this problem.

(Response #1 to Question)

Change another supplier

As Social media manager, I would like to maintain good image of coffee shop. So it

is important to keep ethical practices which is core value in coffee shop system. I will present

illegal exploitation of supplier to coffee shop’s owner; then I propose that we have to change

to another supplier who is doing eco-friendly activities. By doing so, we can highlight our

transparency of coffee resource on the internet, earning customer’s trust during Earth day

period. However, changing supplier will waste a lot of time to find another one. In addition,

this situation also depend on policy between coffee shop and supplier. In my point of view,

this strategy is good, but this takes a lot of time to find another supplier, so it is difficult to

support Earth Day in three weeks.

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(Response #2 to Question)

Focus on another way of Earth day promotion

There are several ways of promoting Earth day in coffee shop. The coffee shop can run

campaign about using environmental material such as paper straw and cup, or host some eco-

friendly activities such as recycle waste, clean up on side walk or park. Then we can

highlight all of those on social media with information about Earth Day. So, we still

corporate with coffee supplier. However, it will takes a huge risk; if the illegal practice of

this coffee supplier have been publicized, the coffee shop business would have been down.

So we have to cover this supplier as much as we can. In my point of view, this strategy is not

stable and it takes a huge effort to run it. Because we just a small local coffee shop, the

budget is not enough to cover cost of this strategy.

(Response #3 to Question)

Do Earth day campaign together

Propagandizing main purpose of Earth day, which is environmental activities, is

essential for any business practitioner. We should make a meeting with the supplier and

corporate with them to get rid of damaging environment practices. We build a strong

connection among company cultures about prioritizing environmental activities. Both

supplier and coffee shop do the Earth day campaign at same time, and it is easy to catch

customer attention after social media team in each company running campaign online. On the

other hand, transparency of our coffee shop increases, leading investors want to invest on our

business. In this way, we can save huge amount of money and time because we do not

change our long-time supplier and earn investment. In my perspective, this strategy facilitates

two companies development and follow what Earth day campaign has brought.
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Conclusion

Based on each respond analysis. I prefer to respond number three. Because it brings a

lot of benefits compared to other responds. Firstly, we waste no time to find another

suppliers. Secondly, this strategy really appeal investors based on transparency and

communities that we built. Finally, we can run Earth day campaign within three week by

following this strategy. All we need is agreement between coffee shop and supplier.