Professional Documents
Culture Documents
Backlink
Backlink is a link in a website that points back to your website or to a particular page in your website.
It is an important SEO ranking factor, as Search Engines understand that others are endorsing your
website and content. However, not all backlinks have the same value. The most desirable backlinks are
from high-authority sites with considerable traffic volume, while external references from obscure
spammy sites will not have the same impact.
Browser (Web Browser)
Web Browser is software with a graphical interface for web pages displaying and web navigation.
Most common browsers are Chrome, Internet Explorer, Firefox, Edge and Safari.
Market Share of Leading Internet Browsers
server. Typical use of cookies are: session management (e.g. logged in / out, items in cart),
personalization (e.g. language preference) and tracking (e.g. user behavior analyzes)
CSS
Cascading Style Sheets describes how HTML elements are to be displayed on a screen, paper, or in
other media. CSS saves a lot of work. It can control the layout of multiple web pages all at once.
External stylesheets are stored in CSS files
D
Domain Name
Domain Name is the unique name that will identify your website on web. In other words, it is your
web address – for example, my domain is carolinegabriel.com Typically, domain name registration is
done in an annual basis contract.
It is an identification string that defines a realm of administrative autonomy, authority or control within
the Internet. All domain names have a domain suffix, such as .com, .net, or .org. for instance, the
domain name for Makerere University is mak.ac.ug The domain suffix helps identify the type of
website the domain name represents. Domain names are formed by the rules and procedures of the
Domain Name System (DNS). Any name registered in the DNS is a domain name
DTD
DTD stands for Document Type Definition is a set of markup declarations that define a document type
for an SGML-family markup language (SGML, XML, HTML). A DTD specifies, which elements and
attributes are valid in which context in a language. It defines the legal building blocks of an XML
document. It defines the document structure with a list of legal elements and attributes. A DTD can be
declared inline inside an XML document, or as an external reference
E-Commerce
E-Commerce is a commercial transaction conducted online. Commonly people think of e-commerce as
online shopping, but it also encompasses other commercial activities such as internet banking or online
auctions.
Depending on the type of participants involved in the transaction, e-commerce can be classified as
Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C).
Extranet
An extranet is an intranet that is accessible to some people from outside the company, or possibly
shared by more than one organization. An extranet is like an intranet but provides controlled access to
authorized customers, vendors, partners, or others outside the company
F
Favicon
Favicon is a small iconic image that represents your website. Favicons are often found in the address
bar of your web browser, but they can also be used in bookmarks lists and feed aggregators. Its main
function is to identify your website and brand when a user navigates to a new tab or window.
Additionally, it provides an opportunity of reinforcing your brand.
FTP (File Transfer Protocol)
FTP or File Transfer Protocol is a set of rules that computers in a network use to talk. It is the language
that computers on the internet use to transfer files to and from each other.
An FTP Client is recommended in order to easily log into an FTP server, navigate the server’s folder
structure, and exchange files. Examples of common FTP clients are: Filezilla, Core FTP, Cyberduck
and WinSCP.
HTML
HTML stands for HyperText Markup Language is used to identify the different elements on a page
such as paragraphs, titles, images, and links.
Hypertext Markup Language is a standardized system for tagging text files to achieve font, colour
graphic, and hyperlink effects on World Wide Web pages. It is a standard mark up language for
creating web pages and web applications. HTML is a text-based approach to describing how content
contained within an HTML file is structured.
"Hypertext" refers to the hyperlinks that an HTML page may contain. "Markup language" refers to the
way tags are used to define the page layout and elements within the page. This markup tells a web
browser how to display the text, images and other forms of multimedia on a webpage. The role of
HTML is to inform a web browser about how the content contained within an HTML file is structured
HTTP
Hypertext Transfer Protocol is used to send and receive webpages and files on the internet. It works by
using a user agent to connect to a server. The user agent could be a web browser or spider. The server
must be located using a URL or URI. This always contains http:// at the start. It normally connects to
port 80 on a computer.
HTTPS
HTTPS stands for Hypertext Transfer Protocol Secure, which is a more secure version of HTTP. This
version encrypts all the information that is sent and received. It contains https:// at the beginning of the
URL. This version can stop malicious users such as hackers from eavesdropping and hacking the
information. It is often used on payment websites. HTTPS uses port 443 for communication instead of
port 80.
Hyperlink
A hyperlink is a link that targets another location or file, typically activated by clicking on a
highlighted word or image on the screen.
I
IDE
IDE stands for Integrated Development Environment, which is a software suite that consolidates the
basic tools developers need to write and test software. Typically, an IDE contains a code editor, a
compiler or interpreter and a debugger that the developer accesses through a single graphical user
interface (GUI). An IDE may be a standalone application, or it may be included as part of one or more
existing and compatible applications.
Information Architecture
Information Architecture is the science of organizing and structuring the parts of something to be
understandable. The web design and UX application of Information Architecture relates to the
organization and distribution of content so users can easily find and understand the content and its
relationships.
Internet
Internet is a global computer network providing a variety of information and communication facilities,
consisting of interconnected networks using standardized communication protocols. It can also be
defined as a globally connected network system that uses TCP/IP to transmit data via various types of
media.
Intranet
An intranet is a private network, operated by a large company or other organization, which uses
internet technologies, but is insulated from the global internet. Typically, an intranet includes
connections through one or more gateway computers to the outside Internet
IP
IP stands for Internet Protocol, which is a set of rules governing the format of data sent over the
Internet or other networks. Is the principal communications protocol in the Internet protocol suite for
relaying datagrams across network boundaries. Its routing function enables internetworking and
essentially establishes the Internet.
IP Address
This is a unique string of numbers separated by full stops that identify each computer using the
Internet Protocol to communicate over a network. An IP address serves two principal functions:
1. host or network interface identification and
2. location addressing - uniquely identify every node in the network
It allows a system to be recognized by other systems connected via the Internet protocol. There are two
primary types of IP address formats used today — IPv4 and IPv6.
N
Network
A computer network is a set of computers connected together for the purpose of sharing resources. The
most common resource shared today is a connection to the Internet. Other shared resources can include
a printer or a file server.
P
Permalink
Permalink is a shortned version of permanent link. It refers to the full URL for any given post, page or
other pieces of content on your site.
Protocol
In computing, a protocol or communication protocol is a set of rules in which computers communicate
with each other. The protocol defines what part of the message comes at which time. Protocol also
defines how to end the communication. There are several types of communication protocols including,
Simple Mail Transfer Protocol (SMTP), Hypertext Transfer Protocol (HTTP), File Transfer Protocol
(FTP), Transmission Control Protocol (TCP), Internet Protocol (IP)
S
Search Engine
Search Engine is a software that searches for items in a database based on parameters established by
the user (keywords). On the web, it is used to find particular websites. Most used search engines are
Google, Bing, Yahoo, Ask.com, AOL and DuckDuckGo.
Search Engine Optimization (SEO)
Search Engine Optimization is the practice of improving the rankings of your website in a search
engine organic results, increasing quality and quantity of traffic to your site.
Search Engine Results Page (SERP)
Search Engine Results Page is the page displayed by search engines as a response to a query. The main
component of a SERP is the listing of results related to the keyword entered by the user which is
shown in an order the search engine understands to be of more relevance to the user query. The results
may also contain paid advertising.
SGML
Standard Generalized Markup Language is a standard for how to specify a document markup language
or tag set. Such a specification is itself a document type definition (DTD). SGML is not in itself a
document language, but a description of how to specify one. Is a language for defining markup
languages like HTML and XML SGML is metadata.
Sitemap
A sitemap is a list of pages of a website. Sitemaps can be:
• Graphical: often used during the architecture/planing phase of a project
• HTML / Human readable list: displayed on the website for navigational purposes
• XML Sitemap: a structured listing for web crawlers such as Google
SSL
SSL stands for Secure Sockets Layer. It is a technology that protects internet connections, safeguarding
data that is being transfered between two systems. A common example applies to e-commerce
websites, where this secure connection protects the data sent and received (e.g. user’s email and credit
card information) between the website server and the user’s browser.
T
URL
A Uniform Resource Locator (URL) is the file address of a resource on the Internet. A URL can
represent a web page, an image, a video, a style sheet, and much more. A URL typically consists of
several components, including but not limited to:
URN
A Uniform Resource Name ( URN ) is a Uniform Resource Identifier (URI) that uses the URN scheme
and does not imply the availability of the identified resource. Both URNs (names) and URLs (locators)
are URIs, and a particular URI may be both a name and a locator at the same time.
Web Server
Web Servers are used to store, process and deliver web pages to clients (e.g. web browsers like Google
Chrome). Although you could purchase a server to run your website, most businesses use cloud storage
services such as Amazon Web Services (AWS) to host websites due to the cost savings and added
security.
Webpage
A Webpage is a hypertext document connected to the World Wide Web. Webpages are written in
HTML and are translated by the Web browser. They can either be static or dynamic. Static pages show
the same content each time they are viewed. Dynamic pages have content that can change each time
they are accessed.
These pages are typically written in scripting languages such as PHP, Perl, ASP, or JSP. The scripts in
the pages run functions on the server that return things like the date and time, and database
information. Please note that a Web page is not the same thing as a Web site.
Website
A Web site is a collection of related web pages including multimedia content, typically identified with
a common domain name, and published on at least one web server. A website may be accessible via a
public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by
referencing a uniform resource locator (URL) that identifies the site.
WWW
WWW stands for World Wide Web (WWW), which is a network of online content that is formatted in
HTML and accessed via HTTP. The term refers to all the interlinked HTML pages that can be accessed
over the Internet. WWW is an information space where documents and other web resources are
identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the
Internet. The World Wide Web was originally designed in 1989 by Tim Berners-Lee while he was a
contractor at CERN.
X
XML
Extensible Markup Language is a markup language that defines a set of rules for encoding documents
in a XML
Extensible Markup Language is a markup language that defines a set of rules for encoding
documents in a format that is both human-readable and machine-readable. Is a metalanguage
which allows users to define their own customized markup languages, especially in order to
display documents on the Internet. XML was designed to store and transport data. It was designed
to be self-descriptive