1. What kinds of systems are illustrated in this case study?

Where do they
obtain their data? What do they do with the data? Describe some of the
inputs and outputs of these systems.

The case illustrates the data helps the National Football League (NFL) to
improve players’ performance. In this case, Transaction processing system
and Business Intelligence are mentioned. The Zebra Sports Solution helps
football teams to calculate the accurate data for athletes that coach
manipulate the best approach to training athletes. When football players
do sports, the chips in their left hand and right shoulders will provide the
data to their leader, such as velocity, speed, and so on. Through the
information that the data and software send, football players can have a
better strategy to perform better.

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2. What business functions do these systems support? Explain your answer.

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(a) Manufacturing and production. NFL collects the data from the

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technology and software to make an analysis, which can help
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players to perform better.
(b) Sales and marketing. When the software receives real-time
information, while the fans, the leader, will receive it as soon as
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possible, which will be displayed on Social media.

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(c) Human resources. Leaders may evaluate players’ performance via

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the Data.

3. How do the data about teams and players captured by the NFL help NFL
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football teams and the NFL itself make better decisions? Give examples of
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two decisions that were improved by the systems described in the case.

Every athlete will be put a code car and a chip when they are doing
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exercise. The data that is recorded will illustrate players’ speed, velocity and
any other physical factors in the screen. It only takes a few seconds to send to
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cloud computing, and everyone can see the result to analyze the
performance. According to the information, the coach will make specific
tactics. (1) The data is used by NFL teams to improve their training and
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strategy by the commentators on the Internet. (2) The software, Zebra Sports
Solution, determine what information a team was and how players’ speed or
acceleration affects their on-field performance. This Application also matches
a Radio Frequency Identification tag to the correct player.

4. How did using data help the NFL and its teams improve the way they run
their business?

The data captured by the NFL will be illustrated on the Internet, like social

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 media, and the official website. Besides, these data are also shown on the
screen in the field during the match. Hence, their fans may find more
concrete on the game and experience more feelings when they see the up-
to-date information. For instance, fans can see the match on Microsoft’s
Xbox One NFL app. It can generate a positive effect of running a business
because the transmitting speed is fast and more people will know and
follow the NFL.

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